macsa designs, develops and delivers and markets coding and marking lasers


Contents01 About Macsa ID02 Our history of

innovation03 Innovation is in our

DNA04 The recent 18

months 05 Later this year

06 Our ambition


• MACSA ID provides solutions to meet the coding, identification and traceability needs of its end-user customers. We combine different technologies, both hardware and software, services, consumables, and other supplies for manufacturing enterprises in sectors as diverse as food, cosmetics, pharmaceutical, automotive and electronics.

01 About Macsa IDMacsa is a privately owned Spanish company

• MACSA ID’s headquarters and its production plants are located in Barcelona (Spain). It also has a sales office in Portugal and offices for its international business in Mexico, China and Singapore.

• Macsa ID comprises 3 business units:• Macsa solutions• Macsa laser• Macsa P&A


01 About Macsa IDMacsa Solutions Market Position

• Leading total solution provider in direct markets.• Standard and customized in house solutions capabilities.• Macsa has developed software to integrate our equipment and others from

different suppliers. • A solutions-provider business model for 18 years with leading customers in

all packaging sectors.

MACSA SOLUTIONS MARKET POSITION• Leading total solution provider in direct markets.• Standard and customized in house solutions capabilities.• Macsa has developed software to integrate our equipment and others from

different suppliers. • A solutions-provider business model for 18 years with leading customers in all

packaging sectors.

Macsa SolutionsMacsa solutions serves all marking, coding and tracing needs for the manufacturers, putting together the necessary technologies including hardware, software, consumables and services for their product and packaging identification needs.

Hardware Software Consumables Services

http://www.macsa.com/img/consumibles-01.jpg


01 About Macsa ID

MACSA SOLUTIONS MARKET POSITION• One of top 3 suppliers worldwide. • Complete product range in laser marking and coding.• Selling direct and through strong distribution network.• Competitive performance and price.• Good global position in packaging.• Developing global position on industrial marking.

Macsa LaserMacsa laser business develops, manufactures and sells laser marking equipment for different applications for a wide range of different market sectors.


MACSA SOLUTIONS MARKET POSITION• Unique modular offering.• Wide product range in P&A.• Leading position in direct markets.• Selling potential through our international distribution network being

developed.• Mid and high end range in P&A markets.• Customized, in house applications capabilities.• Competitive performance and price.

01 About Macsa IDMacsa P&AMacsa P&A develops, manufactures and sells label printer applicators equipment for the product and packaging identification market.


2013We extend our services to the label business in our new labeling production center of Sabadell. We open our own office in China.

2009We launch the iCON laser, a specialist small character coding laser. We introduce a new laser technology: fiber lasers.

1989 We patented the first dynamic laser system worldwide.

1996We expand our sales into international markets. First distributor: Germany.

1999We add more countries to our distributor network.

2006We increase our distributor network adding new countries-

2011We introduce 2 new products in our laser range.We open our new industrial facilities; we open offices in Singapore and Mexico.

2012We introduce 4 new products in our product range: Nano, K-1000 HPD, Software Optima and Software Serial.

Macsa has an innovation heritage which goes back to 1908Macsa traces its origins back almost a hundred years to Framun which, in its own way, was an innovator. Macsa was born in 1983.

01 About Macsa ID

TECHNOFRAMUNFRAMUN 1908 - 2014

Framun, founded with the height of technology at that time: rubber stamps. FRAMUN, the original company, is divided in 3 different companies: Framun, Techno-Framun and MACSA.


Macsa worldwide• We compete in a global market and have sales on over 70 countries. Macsa

works with distributors in each country and provides a consistent service offering to their affiliates wherever they may be.

• Macsa is one of the top 3 in unit laser sales and has enjoyed double digit growth. Macsa market share is over 10% & with more than 10,000 units installed.

• Our competitors are big companies. They have big budgets, big research groups and big presence.

01 About Macsa ID


In laser our track record of innovation has been continuous

• Macsa has developed a broad range of lasers to meet complex and diverse customer needs and has launched several innovative products throughout the years.

• Macsa invest more than 8% of its turnover in R&D to ensure leadership in the technologies of laser, coding and marking. It has a wide product range for coding, marking and traceability applications.

1989 The first dynamic laser system worldwide.

1995The first laser system based on scanners for dynamic applications.

1999Scriptmark: the first air-cooled laser system.

2007F-9000 series. A new laser technology: fiber lasers.

2001 Flymark: the first low cost laser system for the packaged goods market.

2005The New K1000 series, a big success for MACSA.

2011iLABEL: the first labelling system with laser technology. iLASERBOX: compact and affordable marking workstations that enable YAG and fiber lasers to be operated safely .

2009iCON series: the specific small caracter laser coder to compete with small character inkjets.

2012We introduce 4 new products in our product range: NANO, HPD Series, Software Optima and Software Serial.

02 Our history of innovation


Key customers who trust in Macsa solutionsWe are present in several Major Accounts.

Food

Beverage

Household Care /Personal Care



Key customers who trust in Macsa solutionsAutomotive

Pharmaceutical

Industrial

Others



Then innovation drives New Product Development

QUALITY PLANDesign and Implementation of quality processes

CUSTOMER NEEDS

PRODUCT

CONCEPTPRODUCT’S DEFINITION

TECHNICAL VIABILITY

PRODUCT DEVELOPME

NT PLAN

COSTS ANALYSIS

CEO R+D PURCHASING

ECONOMICAL AND

PRODUCTIVE VIABILITY

R+D

PRODUCT DEVELOPMENT

FUNCTIONAL PROTOTYPE

ALPHA TEST

PRODUCT ENG.

PRODUCT INDUSTRIALI

ZATION

PRODUCT CERTIFICATI

ON

BETA TEST

INDUSTRIAL PROCESS DEF.

SALES PROMOTION

PRE-PRODUCTION

OBTAINING OF PATENTS

APPROVED PRE-SERIE

PRODUCTION DOSSIER

SERIAL PRODUCTION

MARKETING PRODUCTION

PROMOTIONAL

MATERIAL

PRODUCT READY TO

SERVE

EVALUATION DEVELOPMENT INDUSTRIALIZATION LAUNCH

LEADS:

SUPPORTS:

R+D, PRODUCT

ENG.PURCH., R+D

PROCESSES ENG.

PRODUCTIONMARKETING, R+D, PM

SUPPLY/ MATERIALSPURCHASIN

GPM

MARKET REQUIREMENT

S SPECIFICATIO

NS

03 Innovation is in our DNA


Innovation begins outside the companyWe continuously, regularly and frequently talk to the market: to end-users and our distributors.

We do this:

• On an ad hoc basis, with customer contact and area managers regularly visiting distributors, and

• formally through structured surveys and through a formal distributor council which comprises our top distributors.

We are willing to respond to particular customers and to adapt to their needs. Our closeness to and success in the Spanish market enables us to rapidly respond to changes and to evaluate our responses.

However we do not just do what the market tell us to do, we do what we believe the market needs. It’s not a bandwagon, it’s our judgment of the market realities that allow us to select projects. And we turn them into state-of-the-art technological products.



But we need a solid technology baseWe have close relationships with our technology suppliers and these enable us to anticipate opportunities for new product development.

We support this with a continuous program to keep our technology current and to fuel innovation. This involves:

• Technology vigilance: searching for information that leads to innovation opportunities.

• Idea generation/creativity: capturing ideas and internal/external improvement proposals that can lead to innovation opportunities.

• Technology forecast: selecting innovation opportunities. • Innovation analysis: analyzing these selected opportunities in order to

generate innovation projects.• Patents and designs: protecting the intellectual property of these

innovation projects.



And there has to be an innovation environment internallyEveryone in the company is involved in innovation.

We brainstorm internally and test the input which we get from outside. We hold open meetings which go across function and challenge the views of the experts.

We drive this from the top down. All CEOs have a business process that defines them. Often its engineering, finance or marketing. For Macsa it’s innovation.



5 reasons why this has been successful at Macsa• It’s a strategic imperative; with bigger and better resource competitors we

have to innovate to survive.

• It’s recognized as a process and managed accordingly.

• We’ve been consistent over time. We’ve built a technology and retained our people.

• We never forget that the customer must benefit. We don’t pursue innovation for its own sake but as a means of delivering value to our customers.

• The advantage of being small; when we need to we can respond quickly and with short approval processes we can respond rapidly when necessary.



The Nano lasers built on the success of the iCONThe NANO lasers are small and compact, affordable lasers for marking and engraving a range of plastic and metal substrates. They are also cost competitive with traditional marking technologies. NANO lasers are easy to install and integrate.

This innovation was motivated by Macsa’s success with the iCON, a specialist small character coding laser, which was based on close collaboration with Macsa’s suppliers to deliver a product at a different price point.

The NANO lasers were developed in close partnership with the suppliers of the laser sources and several were tested before the final decisions were made. The result is lower cost industrial marking lasers.

04 The recent 18 months


We developed the iLASERBOX to complement the NANOAs it brought the NANO lasers to market Macsa realised that potential customers needed more than just the laser in order to operate safely and confidently with what was for some of them a new technology.

The iLASERBOX was developed not just to provide a safe operating environment but also one in which the end-user has more freedom to respond to its changing needs and to accommodate articles which may sometimes be difficult to mark.

iLASERBOX marking workstations are compact, affordable, fully equipped workstations that enable YAG and fiber lasers to be operated safely to class I standard. They are used in industrial markets for marking a range of metals and plastics.

iLASERBOX workstations are complete, fully equipped and intuitive. An on-board computer runs Marca software and there is a built-in touch screen controller. There is no need for connection to an external PC. iLASERBOX workstations are fully network enabled.



The HPD series meet very specific customer needsThe driver for this development was the need to code PVC irrigation pipes at high speed in India. This is an emerging market need and Macsa’s Indian distributor highlighted the challenge.

But Macsa’s response was not just a product with limited market application but a laser with a performance profile which would enable it to address a range of applications which need a laser capable of delivering a high power density laser beam. So out of the product innovation we have seen market innovation with the Macsa HPD lasers having the potential to mark and code difficult substrates.

HPD Series CO2 lasers deliver exceptionally high power density which enables them to be effective in cutting and perforating flexible plastic films and foils and other materials, marking high resolution images onto several non-metallic substrates and coding difficult to code substrates. Because of their unique optics HPD lasers are able to precisely cut just the top one or two layers of a multilayer film.

Macsa´s market innovation with the HPD series has continued with opportunities identified in the textile sector where a QR code can be marked on denim to aid traceability and to build brand relationships with the final supplier of the jeans.



Optima software enables our customers to do moreThe Optima software was developed by Macsa Solutions and is used to enable Macsa’s customers to integrate their various coding, marking and labelling devices, to enable centralised control and thereby increase confidence.

Optima is packaged software that centralizes the whole coding and marking process to one point and drastically reduces the number of mistakes. Optima provides you with easy implementation, coding without errors, available drivers, integration with most ERPs and traceability in the coding process.

It has been developed according to the standards of PC and network software and can be installed quickly and easily with a minimum of technical support. Other products are technically more challenging and reflect standards previously acceptable in the production environment.

Macsa is continuing to develop the Optima software so that it can be used by its distributors which offer a different mix of devices.

The Optima software is an example of how innovation in one Macsa business unit is able to benefit another.



Serial Pharma Software responds to a changing regulatory environmentSerial Pharma Software (SPS) is certified software that integrates coding with Macsa equipment, reading of Data Matrix codes and control of alphanumeric digits for compliance with the Directive on Falsified Medicines (EU) and the regulations 21 CFR part 11 (USA).

Macsa has developed the SPS in response to anticipated regulatory changes. Its pharmaceuticals customers have no choice but to conform with these changes. Because Macsa has responded in this way its customers have a sensible response which does not involve them in major process changes.

SPS addresses the pharmaceutical coding challenge from start to end. It encompasses the interfaces with the regulatory authorities which provide codes at the start of the process and require proof of conformance at the end.



Later this year we will be launching a new laser platformAfter several years of implementing incremental improvements we will be making a stepwise change which will improve the performance of all our laser products.

This new platform is being developed in partnership with a new partner which is providing expert input to what is proving to be a very innovative new physical design.

The new platform will not only benefit end-users but it will also enable our distributors to add move value in the sales process.

Oh and by the way Macsa P&A will also be launching a unique modular print & apply system which will also enable our distributors to add more value for their customers!

05 Later this year


06 Our ambitionMacsa ID will continue to be a top 5 supplierBut to do so we must continue to innovate to enable our customers to:

• benefit from advances in technology;

• respond to the coding and marking challenges which they need to address; and

• add value to their products and their production processes.

We will continue to be a supplier to our customers world-wide, both small and large.


06 Our ambitionWe will help the unemoployed to find their way

• Macsa Solidaria, the charity part of MACSA, collaborated in 2008 with Vicente Ferrer on the building of 8 houses for disabled people and his families in one of the poorest regions in India.

• In 2012, it collaborated with the Global Play Foundation on the rehabilitation of the poor infrastructure of Tioribougou’s Maternity (Mali).

But we wanted to take a step forward and we have created Viuràlia Foundation:• It will help local people in unemployment risk. • We will help them through microcredits: with the extension of small loans to

entrepreneurs too poor to qualify for traditional bank loans, enabling poor people to engage in self-employment projects that generate income.

• We will add value to their own business projects since we will be accompanying them along every step of the entire process.


European Business Awards 2013/14Category: The UKTI award for innovationRecipient: Ruban d’HonneurCompany name: Macsa ID, S.A.Presented by: Jordi PiñotDate: 3.03.2014Number of pages: 15

macsa designs, develops and delivers and markets coding and marking lasers

Business

provider business

house solutions

wide product

ilaserbox

hpd series

fiber lasers

product range

software serial