MACY’SThe business outlook

By Monica Cereghino

History of Macy’s The history of

Macy’s came from Mr. Rowland Hussey Macy’s who came to New York to open up his dry good store

How Macy’s brings in customers when they 1st came out.Here is also where the famous

movie came to play “Miracle on

42nd Street,” not only to

advertise his business but to

also draw in his customers by

creating a warm feeling or at

home if you may. Where also

the color “red” that represents

“big heart” or better which is

known now as “Heart Disease

Prevention”

EthicsFaces high turn over, due to over working their employees, as well has hiring college graduates and start them at 8.50, which is today’s behalf their skills.Today Macy’s has made improvements by applying the training programs giving tools employees need. As well involving in the media by being active members in Alumni's. Latest event accepting donations for Tsunami attacks victims.

Overseas Business . Macy’s does do over seas

business with China due to the cost being low and the quality coming back great, they pay them well so that their products are made to meet their expectations. Keeping aware of the U.S regulations and laws, if anyone does not meet the requirements Macy’s will terminate contracts and suspend shipments

Levels of Managers

C.E.O

Regional Vise Manager

Store Manager

Sales Associates

HUMAN RESOURCE

DUTIES DREAM JOB/ REGIONAL MANAGER

Help customer with employee problems if mistreated/ discriminated Help employees with boss problems or payroll/hours Hire/evaluate skilled and dedicated workers

Control store atmosphere

Review/Repair marketing pitch

Maintain store’s budget

Report to CEO of company

Marketing

Internet

T.V

Newspaper

Radio

Word of mouth

ChallengesCompetition- with other popular storesKeeping up with economy and the demand of customers want/needs and budgetKeeping good work ethics for business as well employees