macy's starmaker_holiday
TRANSCRIPT
Music Talent PlatformM U S I C T A L E N T P L A T F O R M
StarMaker is a turnkey music and influencer platform
MOBILE CONTENT CREATION TOOLS AND BROAD REACH
MUSIC CONTENTMUSIC AUDITIONS
MUSIC INDUSTRY OPPSYOUTUBE SPACE LA ACCESS
GLOBAL MUSIC RIGHTS3M TOP HITS
TALENT & INFLUENCERS
Powering Primetime TV Digital Casting Calls With The Voice and American Idol
● StarMaker runs major on-site activations at Live Audition sites
● Mobile talent audition partner
● Our community crowdsources the best talent via our leaderboards
● Winners earn personal auditions with Executive Producers
● Winners perform on stage with past winners of the TV programs
REACH
• 30 MILLION + Installs on iOS/Android • 3 MILLION+ MAUs• 13-24 year old millennials
ENGAGEMENT
• 500 MILLION recordings by StarMaker users• 5B+ total minutes of fan engagement• 23+ MINUTES spent per average user session
The #1 Music Talent Platform
Featured Artist Promotions with Major Record Labels
● StarMaker engages with fans in a fun and interactive way● Fans are invited to audition, via app, for exclusive experience with
Featured Artist● Fans create original music video covers of Featured Artist song● Fans share video socially to gain votes and rise on Leaderboard● StarMaker creates an Official Fan Music Video for digital / social
distribution
HOW COULD STARMAKER ENHANCE MACY’S MUSIC/SOCIAL CAMPAIGNS LIKE THE BTS ACAPELLA CHALLENGE?
● Saved you time / money on music licensing
● Provided you w/ mobile audition platform (i.e. The Voice, American Idol)
● Allowed consumers to share their auditions and vote on others
● Provided a leaderboard for best submissions
● Expertly curated video submissions, publishing best + highest votes
● Enabled participants to see / engage with other auditions
● Collaborated with other Influencers to spread the word
● Created an Official Fan Video featuring user auditions, for you to share
across social channels
Main MenuPromo
Contest Page
Promo
Contest Entry
Page - with featured
video
NewsPromo
Main MenuCurated Auditions
“Music Video Selfie”
Audition
Talent / Influencer Social Promotion
Dana Richards
Cammie LesterAlex Hobbs Andrew Garcia
OFFICIAL FAN VIDEO COMPILATION - EXAMPLE
Official Fan Video Shown on Macy’s LED Screens
50 MILLION IMPRESSIONS on Becky G promo material and in-app advertising.
530,000 FAN RECORDINGScreated as part of the Becky G promotion.
235,000 CLICKS ON BUY LINKSpushing fans to purchase on iTunes and Google Play.
Kemosabe Records and RCA used StarMaker to engage fans and promote Becky G’s hit single, Shower.
APPENDIX1
Watch Becky G Call-To-Action Promo Video Watch Official Fan Compilation Video
Universal Films and media agency Ignite tapped StarMaker to engage fans and promote Pitch Perfect. 40 MILLION FAN IMPRESSIONS on Pitch Perfect in-app branding.
300,000 VIEWS OF TRAILER VIDEO
780,000 UGC RECORDINGSproduced in-app.
Universal Pictures tapped StarMaker to engage fans and promote Pitch Perfect. 40 MILLION FAN IMPRESSIONS on Pitch Perfect in-app branding.
300,000 VIEWS OF TRAILER VIDEO
780,000 UGC RECORDINGSproduced in-app.
APPENDIX3
Locked Away with R. City + Adam Levine
LOCKED AWAY WITH R. CITY VIDEO
APPENDIX 3
APPENDIX 4
WINNER MUSIC VIDEO W/ CASH CASH
OFFICIAL FAN VIDEO COMPILATION
Cash Cash Official Fan Video Contest
Music Talent PlatformM U S I C T A L E N T P L A T F O R M
C O N T A C T
520 Hampshire StSan Francisco, 94110 CA
[email protected] YouTube.com/StarMakerNetwork
StarMakerStudios.com