MACY’S VS. NORDSTROMAngel Reed

Kelly VouklizasMichelle PrestonStephanie Parks

Macys.com

Purpose of Macy’s Site Advertise merchandise Offer special promotions Offer a wider variety of merchandise

than can be offered in stores

Pros & Cons of Macy’s Site Pros

Well organizedEasy to navigate- The tabs are clear and well

marked where to find the merchandiseSales are the first thing the customer sees

ConsVery cluttered- The sales were displayed

all over the websiteHardly any pictures of merchandise on the

home page– sales take over the site

Macys.com– “Customer Solutions” Informational Content Customer can review the product Ability to rate the reviews based on

helpfulness A chance to win a $1,000 gift card as

incentive to write a review Macy’s Star Rewards Card

Macy’s credit card- gives customers rewards such as 10% off

Macys.com– Revenue Model Product Catalog Revenue Model

Images, reviews, product description, size charts, etc.

Business-to-ConsumerConnecting the business to the consumer

Macys.com– Marketing Relationships Macy’s Inc. is also a parent company of

Bloomingdale’s Participate in a variety of events

throughout the yearMacy’s Thanksgiving Day ParadeMacy’s Holiday EventsEtc

Macys.com– Features and Functionality Search tab Wedding registry Personalized shopping cart- it

remembers you, you can share with others, etc.

Customer service section Social media utilization

Macys.com– Social Media Facebook Twitter YouTube Pinterest Macy’s App for iPhone and

Android Sign up for text messages or

email mBlog

mBlog

Mobile App

Macy’s– International Presence Shipping worldwide to over 100

countries

Nordstrom.com

Nordstrom.com– How does website usability compare? Not as cluttered with promotions More modern feel More presentable Promote their products with more

images More strictly apparel and accessories

based, rather than home furnishings

Are the strategies for the two websites different? Macy’s

Focuses more on salesNot as presentablePut as much information as possible in one

place Nordstrom

Focuses more on the quality and the productsMore aesthetically appealingNot as concerned with sales and promotions

What are the significant differences in assortment? Macy’s

Carries more home goods, along with apparelAppeals more to the everyday, classic buyerMore of a broad view of product

NordstromFocuses more on apparel and accessories, rather

than home productsAppeals a little more to the fashion forward

consumerSpecific to the season and occasion in the

upcoming months

SWOT Analysis