mad presentation 2
TRANSCRIPT
Nick VersteegenJeroen StruijkTim Haverkamp
Our target market:
people that drink alcohol 16 -35 years Dutch market
Nobody likes a hangover, but There is no well-known cure for it in the form that we are presenting: a fresh drink
MAD will be the first mover, but it is easy to
copy by a big company like Hero.
Comparable product: Red Bull.
Red Bull is to beat tiredness, MAD is to beat
a hangover.
Large market, premium price.
Market will stay large, because people will always be drinking alcohol and this is the only product that fights the effects.
89% of Dutch population (15-24 year old) drinks alcohol, 86% of population that is older than 15 years. Source: Eurostat, HIS-ronde 2004.
Threat → substitute introduced by big company like Hero
Opportunity → sell our product to a company like Hero, use their knowledge en tools.
“Beat the Hangover”