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one80services.com Nick Kramer Mad Scientist Are you building the right thing?

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Page 1: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

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Nick Kramer

Mad Scientist Are you building the right thing?

Page 2: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Introductions

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[email protected]

Page 3: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Scientific Data

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Page 4: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Scientific Data

90%

10%

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Page 5: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Scientific Data

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Page 6: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Lean Startup one80services.com Building Sustainable Agile Solutions Copyright © 2016 One80 Services, LLC

Page 7: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

one80services.com Building Sustainable Agile Solutions Copyright © 2016 One80 Services, LLC

Lean StartupBe sure there’s a market that wants your product before you build it.

Problems users haveProblems our product

solves???

Page 8: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

one80services.com Building Sustainable Agile Solutions Copyright © 2016 One80 Services, LLC

Lean Startup Manifesto

useful software

external fundingcustomer revenue

secret launch planvalidated customer learning

comprehensive business plan

building to it to sellbuilding it well

>

>

>

>

values:

Page 9: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

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The Old Scientific Approach

Ask a questionDo

background research

Form a hypothesis

Analyze the data and draw

conclusions

Test your hypothesis via

experimentation

Accept, reject, or refine your

hypothesis

Source: bodybuilding.com

Page 10: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

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The New Lean Approach

Measure Metrics

Learn Pivot or Persevere Analyze

Hyp

othe

sisBaseline

Build Experiments

Page 11: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Minimal Viable Product (MVP)

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Definition • The smallest set of functionality which still provides value to your market.

• Consists of one or more backlog work items.

Benefits

• Focus on competitive differentiation.

• Earlier revenue generation/cost savings.

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Page 12: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

one80services.com Building Sustainable Agile Solutions Copyright © 2016 One80 Services, LLC

Lean Startup Cycle

Ideas

ProductData

Learn

Measure

Build

Target to spin at your maximum

speed!

Page 13: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Activity

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Sequence Feedback Rule ? How Sure?

Page 14: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Bias

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Page 15: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

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The Experiment CardMVP/Feature Name:

Hypothesis:

Experiment Details:

Experiment Cost:

Experiment Acceptance Criteria:

___________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________________________________________________________________________________________________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Data: Learnings:

Page 16: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

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Page 17: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Surveys/Interviews

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Page 18: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Non-Functional Prototypes

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Page 19: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Concierge Service Testing

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Page 20: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Wizard of Oz Testing

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Page 21: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Landing Page/Smoke Testing

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Page 22: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Split A/B Testing

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Page 23: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

• https://www.optimizely.com/ab-testing/?

Page 24: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Interviews:https://www.youtube.com/watch?v=h6AYuP978og

Non-Functioning Prototypehttps://www.youtube.com/watch?v=EF3COVmhsdY

Concierge Services Testing:https://www.youtube.com/watch?v=6GD5Pp3NmFIhttps://www.youtube.com/watch?v=VOPxW-7Jxf8

Landing Page\Smoke Testinghttps://en.wikipedia.org/wiki/Smoke_testing_(lean_startup)

The wizard of oz testing:https://www.youtube.com/watch?v=Q9_1Fg2mCNAhttps://www.youtube.com/results?search_query=the+wizard+of+oz+testing+

A/B Split Testinghttps://www.youtube.com/watch?v=gWNCXugepEk

Helpful Videos:

Page 25: Mad Scientist - Lean Agile KC2016.leanagilekc.com/.../2016/11/Mad-Scientist.key.pdf · Continue learning with our courses and workshops: • Agile & Lean Introduction • Agile Foundations

Continue learning with our courses and workshops:• Agile & Lean Introduction • Agile Foundations • Agile Requirements & User Stories • Scrum Master & Product Owner • Emergenetics: Meeting of the Minds • Facilitation • Agile Mastery

• Agile Leadership • Enlightened Leadership: Strategic

Thinking, Tactical Action • Designing & Growing Agile Teams • Leadership Conversations • 5 Dysfunctions of a Team

Contact us to discuss additional training options and coaching:

[email protected] 402.915.3613 (1.844.80.Agile)

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