Madano

Inspire, inform, engage Engage for Success Conference: Leading and Engaging a Diverse Workforce

26th September 2016

Samantha Dawe

A diverse and multi-generational workplace

Observations from recent Employee Engagement Report, published Sept 2016

Gen Y and the Changing Communications landscape,research conducted

Some implications for communications and talent strategies

Employee EngagementInform. Engage. Empower.

Our Definition

Employee Engagement changes culture, engages employees in the overall mission and vision of the company, and contributes to an increase in commitment and behaviour that helps the company achieve its overall business goals.

4

Audit highlights

5 Top Trends across different geographies and irrespective of company size or sector

1. Satisfaction or Engagement?

2. Engagement is becoming more holistic

3. A one-size fits all approach no longer works

4. The importance of collaboration

5. Use of technology and social media

Fix what’s broken

• Structures• “Relinquishing power”• Aligning employees to a

common goal and purpose

• Who owns culture?

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Those models that worked in the 1960s or 1970s need to be retooled and built to be more functional. The dynamics of the workplaces have to change

Collaborative Leadership

Senior leadership needs to be visible and active

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Employees will flourish with good leaders

An age-diverse workforce – benefits and challenges

Generational change – 5 generations in the workplace

Depression/War

Disciplined

Frugal

Commitment

Dependable

Directive

Hierarchical

Baby Boomers

Free-spirited

Profligate

Actualisation

Idealistic

Directive

Team players

Gen X

Serious

Rigorous

Hard-working

Pragmatic

Directive

Personal Ownership

Gen Y

Networked

Collaborative

Self-reliant

Entrepreneurial

Non-directive

Collegial

Gen Z

Entitled

Enabled

Cynical

Competitive

Non-directive

Collegial

TVletters

Laptopphone

Tabletemail

Smartphonetext

Wearable techsnapchat

Gen Y trends

Collaboration: the New Competitiveness Uncertainty is the New Certainty

Going Against the Grain – why the sand in the oyster wins

The Brand New Me

The Gen Y effect Speed of change and uncertainty eroding

ability to plan

Command /control not as useful now

Time-frame beyond 3 years problematic

Collaboration increasingly key to growth/ innovation

Key issues: partnerships and sharing of

proprietary information

Customers more central to production

distribution, marketing.

Values re-set - authenticity, trust and

social currency

First cohort of Gen Y about to enter senior

mgmt. Major implications.

Conversation not transaction is what’s important. Business

untethered.

Emotion driving brand positioning. Doing well

by doing good.

Emotional, random and engaging - more

important for sales

Nimble, fast-reactive prototype comms

better than deliberate, pro-active and perfect

Strategic control and planning

Growth, innovation and business model

Values, employees and engagement

Brand, customers, communications

Different skills, everyone is an individual

Innovation relies on a number of different and divergent perspectives. Each can learn from another

A mixed-generation and socially diverse team will contain a range of views that if channelled can lead to best solutions/products

Extremely important for increased insight into different customer segments

Different skills, everyone is an individual

“Rigidity of thought around what a productive employee looks like, age discrimination and unconscious bias remain widespread problems in the UK labour market. And the way that workplaces, work and jobs are designed also needs a rethink.”

Use of technology to encourage engagement?

Knowledge sharing

Face to face: reverse or reciprocal mentoring on specific business issues

New channels for engagement• Collaborative Learning Forums – self organising,

topic-based groups• Webcasts and online coaching• Online communities – with the look & feel of

social media platforms

Create a conversation

The digital opportunity

Collaboration + open sourcing is a norm = discussion and engagement

Customisation is easier = treat people as individuals approach

Technology should be an enabler for engagement

New learning and working styles are not the preserve of the young!

Increased demand for organisations to be authentic

Reputational impacts extend across a range of diversity issues

In the digital world the story can remain even though you may have moved on…

In the past 13 minutes we have been speaking…

THANK YOU

And any questions?