Made in Heaven Pastries

Vanessa Marie Machin11th Grade

16 years old

Business Profile I selected to do a home-based pastry business that specializes in

Coquito because this is a dessert that is a part of the Puerto Rican culture, but can barely be found here in Connecticut.

Type of Business Retail I will provide my customers with a reasonable quantity of tasty Puerto

Rican desserts at a logical price.

Legal Structure Sole Proprietorship A sole proprietorship is best for my online business because I’ll be

fully responsible for anything and everything that happens.

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Opportunity Opportunity

Flavors remind you of the islandDifficult to find in the United StatesMigration of Puerto Ricans has increased in Connecticut- about

41% of Greater Hartford is Hispanic

Qualifications5 in Math for CAPT4th generation with secret Coquito family recipeReceived an Official Statement from Governor M. Jodi RellPlaced 3rd in the first round of Marketing Plan Competition

2

Consumer Profile By Location› Home-based business with an informational website

www.MadeInHeavenPastries.web.officelive.comTargeting the local area

By Population› Greater Hartford Region

By Personality› Customers who like ethnic treats or are

experimental

By Behavior› Purchase treats occasionally for special events

By Income› $20,000+

3

Competition

Competitive Advantage•Rich with flavor and natural spices

•Local Location

•Unbeatable Prices

•Customized to your desire

Competitor Price Quality Greatest Strength

Greatest Weakness

Garelick $15 for ½ Gallon Good Sold in local supermarkets

It’s Eggnog; not CoquitoNo “Spanish” kick

La Conquista Fajardo, PR

$7 for 1 wine glass($89.60 for 2 Liter)

Great Variety of Flavors Alcohol is always included

Antojitos y Algo MasCaguas, PR

$4 for 1 wine glass($51.20 for 2 Liter)

Satisfactory A lot of customers Too watery

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Marketing Mix Price:

$13- represents the cost of materials as well as an equal amount of profit and it is competition to others selling same product

Place: Greater Hartford Region- About 41% of Greater Hartford residents

are Hispanic Product:

Homemade Coquito sold at logical prices and in reasonable quantities for consumers to enjoy at special family/friend events

Promotion: Word of Mouth, Business website, Ads on local

newspaper-$5/week, Business Cards $10/500 cards, Taste Testing $5/week

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Marketing PlanPhase Method Description Cost

Awareness Word of MouthInformational WebsiteBusiness CardsFlyers

I will pass out flyers in Spanish restaurants located in Greater Hartford.

$10/500 cards$1/100 copies

Purchase Neighborhood EventsLocal newspaper adsTaste Testing

I’ll get involved with the community by providing them with taste testing at local neighborhood events.

$5/1 week$5/1 week

Retention Taste Branding Market Research

I’ll make sure my customers always come back by the taste and the branding of my products.I have also conducted a market research survey to learn more about what’s best for my customers.

Guaranteed

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Cost of Materials/Direct Labor Definition of One Unit One 2 Liter Bottle of Coquito

Cost of Sales Per Unit

Direct Labor

(Labor Cost per Hour)

Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$7.65 0.33 or 15 minutes $1.91

Total Direct Labor Per Unit $1.91

Material Description Cost/Total Quantity Cost Per Unit ($)

One 2 Liter Bottle of Coquito Secret Recipe

4.08/1 4.08

Label for Container 1.00/50 0.02

Container 1 Provided by Customer

Total Material Cost Per Unit $4.10

Variable Costs Per Unit $0.00

Cost of Sales Per Unit $6.01

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Economics of 1 Unit

Definition of One Unit One 2 Liter Bottle of Coquito

Selling Price per Unit $ 13.00

Direct Labor Per Unit $ 1.91

Materials Per Unit

$ 4.10

Total COGS Per Unit $ 6.01

Variable Costs Per UnitN/A

Total Cost of Sales $ 4.10

Gross Profit Per Unit $ 6.99

9

Time Management Plan

Business Schedule for a Typical Week

Entrepreneurship 35

School Hours 50

Sleep 40

Free-Time Hours 43

10

Average Monthly Fixed CostsType of Fixed Cost Monthly Cost

Entrepreneurial Stipend $20.00

Utilities n/a

Salaries of employees $0.00

Advertising $11.00

Insurance $50.00

Interest $5.00

Rent (utilities included) $40.00

Depreciation (ginger pot, mixing pot, spoon mixer, can opener, stove, refrigerator, dishwasher)

$2.11

Total Monthly Fixed Costs $128.11

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Monthly Sales Projections

Month Units Sold

January 400

February 380

March 355

April 300

May 275

June 200

July 160

August 150

September 150

October 200

November 450

December 470

Total = 3,490

0

50

100

150

200

250

300

350

400

450

500

Jan Feb Mar Apr May June July Aug Sept O ct Nov Dec

Units sold

Monthly Break-

Even Units

18

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Selling Price Per Unit $ 13.00

# of Units Sold 3,490

Total Sales $45,370.00

Total COGS $24,395.10

Other Variable Costs $0.00

Total Variable Costs $ 24,395.10

Gross Profit $20,974.90

USAIIRD $1,537.32

Other Costs/Unforeseen $500.00

Total Fixed Costs $2,037.32

Profit before Taxes $ 18,937.58

Less Estimated Taxes @25% $ 4,734.40

Net Profit $14,203.18

Projected Yearly Income Statement

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Start-up InvestmentEntrepreneurial hours needed for start-up

Wage I pay myself Total start-up time investment (

2 $ 7.65/hr $15.30

Item Where I will buy this? Cost of ItemStove Sears Already Owned

Refrigerator Sears Already Owned

Dishwasher Sears Already Owned

Kitchen Utensils Target Already Owned

Startup Ingredients BJ’s $40.00

CASH RESERVE covering 3 months of fixed costs $ 384.33

Estimated TOTAL START-UP INVESTMENT $439.63

15

Return On Investment

Return on Investment (ROI) $ 14,203.18 / 439.63 X 100 = 3,271% 3,271%

For every $1 dollar invested,

my business earned : $32.71

16

Social Responsibility Plan

My business will donate 6% of my annual profit to the Connecticut Humane Society.

Consumers will be aware of this by a label on all products stating that their generosity is appreciated. It will also be stated on the business website and my business cards.

17

Business & Educational Goals

Business To get a business license

within the first 6 months To expand my target market

and open my first local pastry shop in 2 years

Break even in the first 6 months

EducationalTo finish high school with Honors and attend Columbia University

To have a Bachelor’s degree within six years after graduation in Psychology and Journalism and maintain in school for my Doctor’s degree

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Thank you for your consideration of

Made In Heaven Pastries

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Please don’t hesitate to visit my website at:

www.MadeInHeavenPastries.web.officelive.com

Every Bite Is A Taste Of Heaven