made to stick - marissa pastremade to stick by chip and dan heath •brothers: chip and dan •dan,...

Made to Stick by Marissa Pastre

Upload: others

Post on 11-Aug-2020

3 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: Made to Stick - MARISSA PASTREMade to Stick by Chip and Dan Heath •Brothers: Chip and Dan •Dan, editor in chief of Thinkwell •Chip, professor at Stanford University The Good,

Made to Stickby Marissa Pastre

Made to Stick by Chip and Dan Heath

• Brothers: Chip and Dan• Dan, editor in chief of Thinkwell• Chip, professor at Stanford University

The Villain

Curse of KnowledgeThe Curse of Knowledge is when someone is too familiar with a topic, they struggle to make their idea ‘sticky’

Page 4: Made to Stick - MARISSA PASTREMade to Stick by Chip and Dan Heath •Brothers: Chip and Dan •Dan, editor in chief of Thinkwell •Chip, professor at Stanford University The Good,

SUCCESs- Ideas are sticky when they utilize:

Simplicity

Unexpectedness

Concreteness

Credibility

Emotional

Stories

Page 5: Made to Stick - MARISSA PASTREMade to Stick by Chip and Dan Heath •Brothers: Chip and Dan •Dan, editor in chief of Thinkwell •Chip, professor at Stanford University The Good,

Impactful Examples

https://youtu.be/qt3flXhuURE?t=28(best watched without the visual)

https://youtu.be/qt3flXhuURE?t=28

Page 6: Made to Stick - MARISSA PASTREMade to Stick by Chip and Dan Heath •Brothers: Chip and Dan •Dan, editor in chief of Thinkwell •Chip, professor at Stanford University The Good,

The Good, The Bad

Great examplesNot a lot of ideas for the length of the book

Examples over ‘formula’ or how to make an idea ‘sticky’

Page 7: Made to Stick - MARISSA PASTREMade to Stick by Chip and Dan Heath •Brothers: Chip and Dan •Dan, editor in chief of Thinkwell •Chip, professor at Stanford University The Good,

TakeawaysFind the core

Page 8: Made to Stick - MARISSA PASTREMade to Stick by Chip and Dan Heath •Brothers: Chip and Dan •Dan, editor in chief of Thinkwell •Chip, professor at Stanford University The Good,

Thanks!

Stick Man is lonely, Stick Man is lost. Stick Man is

CDAUI-8 Chip-Chip

Made to Stick by Chip and Dan Heath - With Advertisements To Test You!

Advanced Stick Fighting-Advanced Stick Fighting

PRAXIS RETTUNGS-STICK Der Rettungs- Stick 1.0

PH UHC Law Series Health Financing final - ThinkWell · 2020. 12. 14. · Title: Microsoft Word - PH UHC Law Series_Health Financing final Author: ThinkWell Geneva 2 Created Date:

The Seven Secrets of Highly Successful Research - Thinkwell

Thinkwell Group boosts productivity and efficiency while ... · with new high-performance displays. Customer Profile Profile: Thinkwell Group ... language” in order to work effectively

ChIP-chip Data

We Share Ideas Made to Stick Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

Buy Cheapest Avesta Ayurceutics ThinkWell Online-Natural Herbal Remedies for Brain Health & Function

NoN-Stick Bipolar Forceps - medeltip.com · DORO® NoN-Stick Bipolar Forceps DORO® NoN-Stick Bipolarpinzetten DORO® Pinzas Bipolares NoN-StiCk NoN-Stick tips are solid noble silver

Chip Ferrite Bead Chip Ferrite Inductor Chip Ceramic ... Ferrite Beads.pdf · Chip Ferrite Bead Chip Ferrite Inductor Chip Ceramic Inductor Chip Common mode •lter Feature 1. Available

Stick Electrode Welding Guide...The Lincoln Electric Guide Subject Stick Electrode Welding Guide Keywords stick welding guide, stick welding, stick welder, stick welding rods, stick

Dunkin’ Stick - unit5.org May... · Dunkin’ Stick Choice of Cereal, Fruit, Juice & Milk Coco Chip Bites ... Assorted Donut Or Choice of Cereal with String Cheese Choice of Fruit

ChIP on Chip

Computer On a Stick! Intel Compute Stick

Making Your Ideas Stick: Part 1. In Made to Stick, Chip & Dan Heath introduced us to their checklist of sticky principles S implicity U nexpectedness

Activation procedure for LuxTrust Signing Stick/Smartcard …The Signing stick may look as if it is bulging out a little when the cover and chip are attached to it. This is not This

Chip, Chip , HOORAY!

Chip Inductors (Chip Coils)

simplify your life. - Botlighting · 5 Goccia Stick 10 Sfera Stick 10-11 Oliva Stick 11 Tortiglione Stick 12 Fiamma Stick 12 Globo stick 13 LAMPADE STICK LED Plafoniera tonda da esterno

Media ReaderMMCmobile (DV RS-MMC), MMCplus, MMCmicro, RS-MMC, Microdrive, Memory Stick Micro, Memory Stick, Memory Stick PRO, Memory Stick Duo, Memory Stick …

BlendY stick 10, Blend! stick Blendy stick 100% Ghana ... · Blena OIL BlendY stick 10, Blend! stick Blendy stick Blendy stick 100% Ghana CHOCOPIE I Custard DARS

Mini PC Stick Quick GuideMini PC Stick User ManualMini PC Stick Quick Guide

Making Presentations That Stickpamstephens890.weebly.com/uploads/4/6/5/6/46564701/... · Making Presentations That Stick A guide by Chip Heath & Dan Heath. Selling your idea ... even

Computer)Architecture)101) · 2012-09-02 · Flash‘Based)SSD)Architecture) chip chip chip … chip chip chip … chip chip chip … chip chip chip … Read Write Trim Logical address

Knights of North Castle At-Home Packet 5_At Home Pack… · Pringles® potato chip cheese crackers with cheese ˚lling carrot stick, celery stick, ... strong in the Lord and in the

ENIGMA · solenza micro daewoo kalos micro matiz micro nubira chip tacuma micro daihatsu sirion chip storia chip terios -2007 chip terios 2007-2008 chip terios 2008- chip yrv chip

Pick A Stick Chore Ideas STICK - Amazon S3

Sponge-Stick - 3M · Sponge-Stick Eponge Sponge-Stick Sponge-Stick Spugna con supporto in plastica Sponge-Stick Sponge-Stick ... contaminées pour les boissons ou la nourriture,

Instant Internet TV/Radio Stick USB Stick User Guide

Fight stress and live happily ever after thinkwell by roel tolentino

Ice Cream by the Scoop ... Cotton Candy English Toffee Lemon ... Maple Nut Mint Chip Peanut Butter Peanut Butter Fudge Peppermint Stick Reese's Rocky Road Strawberry