Evaluation

In what ways does your media

project use, develop and challenge forms

and conventions of real media products?

Important Conventions:Front Cover

Use-

• Like all music magazines I chose a 3 colour palette

of blue, black and white.

• I decided to include a banner on my front cover,

these are common in Q.

• I have included a range of different fonts on the

front cover.

• Repetition of the magazines’ house colour

throughout the front cover.

Challenging Conventions-

• In contrast with the artists found on

the covers of NME and Q my model

is smiling.

• The picture of my artist is also in a

close up, this is often unseen on the

front of music magazines.

I used the photo studio for my

music magazine photo shoot,

because a white background is a

common convention of my

magazine genre.

Contents PageImportant Conventions:

Use-

• My contents page has been

split into Features and Regulars.

• I have included pictures from

other stories.

• Like Q I show a picture of the

front cover on the contents

along with a small description.

• I follow the convention of

large page numbers to

highlight other stories.

Developing Conventions-

• Q magazine tend to have the word

‘Contents’ along with the issue number, so

to develop and change this convention for

my own magazine I just chose to have the

issue number in a large font across the

contents page.

Double Page SpreadImportant Conventions:

Use-

• I use the idea of the watermark in the

background of the double page spread, at

technique seen in a variety of magazines.

• I have a selection of fonts reflecting the

personality of my artist.

• There is a quotation from the interview

in order to entice the reader.

Developing Conventions- One convention was to have

a large letter behind the text as a drop capital, I

developed this by adding a drop capital for the text

and also a large letter in the background, the first letter

of my artists name.

Challenging Conventions- Something I noticed was

that for my genre of magazine, in many double page

spreads I analysed they did not include a smaller

picture with a caption, therefore I challenged this by

adding a picture.

How does your media product

represent particular social groups?

The Social Group For My Magazine

It was important to get the Mise en Scene of my pictures right to clearly

highlight the social group my magazine targets.

Setting, costume and hair and makeup were significant to setting the

social group for my magazine along with selecting the right models.

My music magazine is solely for mainstream music in particular, pop.

However, I felt it was important to leave my genre of magazine open

to a variety of music styles as demonstrated through Q magazine and

Rolling Stone.

Like magazines Q and NME on a

regular basis, my music magazine only

shows white models, who represent

the pop culture of today.

The Use of Mise En Scene To Represent a Social Group

My mise en scene was essential to illustrate the social group that my music magazine represents.

I asked my models to bring along a number of things to the shoot including costume changes,

makeup and jewellery.

What kind of media institution

might distribute your media

product and why?

IPC Distribution

IPC Media would be a perfect institution for distributing my music magazine to my target

audience between the ages of 16 and 25. They already represent the music magazine

NME and magazines for my target audience such as Teen Now and InStyle.

According to their website, ”As the UK's leading consumer magazine publisher we

engage with 26m UK adults - almost two thirds of UK women and 42% of UK men.”

Who would be the audience for

your media product?

Target AudienceMy music magazine is aimed at and audience of mainstream, mainly pop listeners

who are girls between the ages of 16 and 25.

I chose this because I am personally a mainstream/ pop listener and therefore know

the genre well. However, I know that this type of audience also generates a lot of

money for the music industry and stretches internationally.

I believe that my models represent the target audience well through the Mise en

Scene used.

How did you attract/address your

audience?

Attracting My Target Audience

Because my audience is between the ages of 16 and

25 I needed to include references to social networking

sites and the internet which is a large part of the lives

of my target audience.

I conducted a survey of 15 people who were part of

my target audience about what they would like to see

in my music magazine. This was very useful as it

helped me to find out what my target audience look

for in a magazine and what they would like to see in

my magazine.

What have you learnt about

technologies from the process of

constructing this product?

Key Tools for Blogger-

Blogger was an important part of my ongoing project which allowed me to gather

all of my work in one place.

I found it very useful when referring back to current music magazine analysis, It

was something I had never used before, however it was easy to use.

I was able to upload all of the photos from the photo shoots and my target

audience research on to one platform.

PhotoshopAfter I had taken all of my pictures Photoshop was used to

edit them, I was able to change the brightness of

pictures through Brightness/Contrast, edit out

imperfections such as spots on my models and smooth

out the white back ground which caused some

problems to begin with.

Before After

Clone stamp

Paint tool

Looking back at your preliminary task,

what do you feel you have learnt in the

progression from it to the full product?

Now that I look back at my preliminary task I realise I have certainly learnt a

lot since then and developed many new skills. For example when I first

began my project I Had no idea how to use any of the technology

needed for this project, from the camera to InDesign I had never used

any of it before.

The preliminary task allowed me to use these new technologies for the first

time and grasp how to use them, I also allowed me to overcome the

problems which may have occurred during this project early on.

Before and After