madewell session sweeps

1 Madewell “Madewell Session Sweeps” Brand Engagement Objectives • Brand Engagement • Data Acquisition • Leverage Spotify Partnership Solution • Microsite & Mobile Optimized Sweepstakes • During the promotion, consumers saw a CTA to enter via the landing page. After completing the registration fields, consumers earned a sweepstakes entry and were encouraged to share the experience with others for their chance to win exciting prizes! Prizing • Grand Prize (1): A trip for two to Los Angeles, CA for final #madewellxspotify concert at The Grove. Round trip airfare, three nights’ accommodations at Palihouse West Hollywood, tickets to concert, swag including Madewell Transport Tote and various Spotify goodies, a $1,000 Madewell gift card & a 1-year of Spotify Premium for you and a friend. • First Prize (2) : A $500 Madewell gift card and 1- year of Spotify Premium for each. ARV: $620.

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Madewell“Madewell Session Sweeps”Brand Engagement

Objectives• Brand Engagement• Data Acquisition• Leverage Spotify Partnership

Solution• Microsite & Mobile Optimized Sweepstakes• During the promotion, consumers saw a CTA to enter via the landing

page. After completing the registration fields, consumers earned a sweepstakes entry and were encouraged to share the experience with others for their chance to win exciting prizes!

Prizing• Grand Prize (1): A trip for two to Los Angeles, CA for final

#madewellxspotify concert at The Grove. Round trip airfare, three nights’ accommodations at Palihouse West Hollywood, tickets to concert, swag including Madewell Transport Tote and various Spotify goodies, a $1,000 Madewell gift card & a 1-year of Spotify Premium for you and a friend.

• First Prize (2) : A $500 Madewell gift card and 1- year of Spotify Premium for each. ARV: $620.

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