madifest o european fashio n summi t # xs 2/3 june · 2018-01-17 · madifesto european fashion...

M A D I F E S T O E U R O P E A N F A S H I O N S U M M I T # X S 2 / 3 J U N E 2 0 1 6

MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS

Today, the traditional fashion system has been called into question. We are into a radical rethink of both the runway and retail calendar. We are also searching ambitiously for other innovative business models for our young and established fashion brands. We are thinking more and more about sustainable solutions for what is an extremely consuming fashion industry. Has anything changed since Rana Plaza? What is the future for independent fashion labels? Now is time for us to unite, to collaborate on a higher level than the local focus we all have.

IT’S TIME FOR ACTION!

BIGCHANGESARE COMINGTOFASHION


Attending

ACME (ESP)Danish Fashion Institute (DK)Council of Irish Fashion designers (IRL)Flanders Fashion Institute (BE)WBDM (BE)Modalisboa (PT)Fashion Week Corporation (Mac)Modafad (ESP)Future in Fashion (PL)Baltic Fashion Federation (LV)Fédération du Prêt-à-Porter Féminin (FR)Maisons de Mode (FR)Centre for Fashion Enterprise - London College of Fashion (UK)Not Just a Label (UK)Austrian Fashion Association (AUT)NFLH Fashion Hungary (HU)Dutch Fashion Foundation (NL)Institut Français de la Mode (FR)

Unfortunately not able to be with us today

Fédération française de la Couture, du Pret-a-porter, des Couturiers et des Createurs de mode (FR)Fashion Council Germany (FR)Camera Nationale de la Moda Italiana (IT)Norwegian Fashion Institute (NO)Cyprus Fashion Designers Association (CYP)Finnish textile & Fashion (FIN)Hubmode (FR)Squat (SLO)Design Luxembourg (LU)Sourcebook (GE)Fashion Council (NL)Design Terminal (HU)


Objective of the XS Edition Madifesto Meeting

Last work session on the establishment of

the FASHION COUNCIL EUROPE aimed at creating :

a clear vision of the project (why and what?)a solid action plan a practical communication approach a transparent funding strategyand

The following outline is the outcome of the work session held on 2 and 3 June in Brussels.This approach will be considered as the basis for the establishment of

the FASHION COUNCIL EUROPE,

with a final (public) presentation in June 2017.


The Vision

FASHION COUNCIL EUROPE is a pioneering network

of European fashion councils, promotion associations and incubators, dedicated to sharing, educating and researching market knowledge and best practices, as well as offering a connection platform to all of the parties involved in the European fashion design sector, such as independent fashion designers & labels, schools & students, policymakers and all professionals working in the fashion sector.

SHAREPROMOTESUPPORTPIONEEREDUCATEDEVELOP

The Organisation

Legal status International Non-Profit Organisation(under Belgian law)

Location Based in Brussels(statutory location only, the remit is European-wide)

Founding members MAD Brussels (BE)Flanders Fashion Institute (BE)London College Of Fashion (UK) Modalisboa (PT)Asociacion Creadores De Moda De España (ES)Maisons De Mode (FR)


The Past

The first European reflection and dialogue on the future of European fashion designFirst Madifesto fashion summit» MAD Brussels (5 + 6 June 2014)Fashion talks» Centre for Fashion Enterprise (26 + 27 November 2014)

Second Madifesto Fashion Summit» MAD brussels (4 + 5 June 2015)Fashion talks + work meeting» Flanders Fashion Institute (1 December 2015)

Copenhagen Fashion Summit» Danish Fashion Institute (12 + 13 May 2016)Meeting with» Camera Nazionale Della Moda Italiana

2014

2015

2016

The Purpose

of the FASHION COUNCIL EUROPE is to facilitate an extensive

network for developing and promoting European fashion designers and labels; to enhance entrepreneurial creativity and the innovation skills of fashion creatives, as well as to promote the significance and importance of the European fashion industry across Europe and the world.


FASHION COUNCIL EUROPE aims to stimulate the

quality, development and contexts of the European fashion design industry within a global environment by:

empowering the fashion design industry, the parties involved and their activities, entrepreneurial creativity and innovation skills through advocacy and communicationoffering a platform for professional networking and communication

enhancing the dynamic exchange of information within the industry

facilitating the transfer of information, know-how and best practices within the fashion industry

creating trustworthy, transparent fashion value chains

encouraging cross-national cooperation and connections, as well as supporting mobility between creative providers and the industry

promoting multidisciplinary and innovative forward-thinking research on fashion value chain

setting common policy

representing the fashion design sector in national and international forums

developing coordinated awareness in relation to fashion professionals, audience and policymakers.


The Members

National or regional fashion associations, institutions, incubators, councils whose activity concentrates on the professional promotion of (independent) fashion designers and labels.

Fashion labelsmanufacturersfashion design schools & business schools media cultural organisations active in the field of fashion policymakersand consumers.

The Partners

Industry, fashion professionals (showrooms, fairs,experts, consultants…),investors / financial institutions,school and research institutions, PR agencies/media, lobby groups,partner organisations, such as Not Just A Label and Europeana Fashion Archive, etc.

The Target Audience / Beneficiaries

The Focus

one plenary meeting a year and smaller connection, as well as networking sessions in various cities in Europe. to enable our members to participate in diverse reflection sessions about the future of fashion. information, knowledge, skills and contacts within the fashion industry developing and sharing content, based on needs and potential, as well as a communication action plan aimed at a wider audience in Europe fashion reports, publications & research projects on different topics facilitating workshops, events & residencies for European fashion designers promotion of the European fashion industry worldwide & throughout Europe

WE DISCUSS

WE THINK

WE SHARE

WE COMMUNICATE

WE THINK FORWARD

WE COLLABORATE

WE REPRESENT


The Action

Promotion

Events Networking conferences Sourcing EU trade showsCollaborations

European Fashion Awards (supporting and rewarding excellence in skills).

Business Development

AdvocacyTransnational workshop & monitoring programmes Education programmes (e.g. fashion “Erasmus” International residencies (showrooms) Prospection possibilities (case study research)

Workshops on digitisation, career and market development management, etc.Mentoring and coaching new practices.

1.

e.g

2.

e.g.

e.g.

Information (R&D)

Database Market intelligence reporting Research & development: annual fashion design industry report, EU sustainability report? New technologies report?Modelling alternative (new) business models, the fashion chain of value

Meet / Lobby

Sector meetings, reflection sessions Attendance in high-level fashion & textile groups on an EC level, etc.

Lobby commission for funding alternative systems.

3.

4.

e.g.


The Communication

Agenda calendar / News page information exchange platform on events, business programmes, campaigns, tenders, etc. “Made in Europe”brand creation - awareness campaign on European fashion design industryYearly media-campaign (1x per year) focus on sustainability, new technologies, craftsmanship, etc.

Intranet? activity updates members, e-mail forums for specialist networking opportunities, collaborative marketplace for co-productions, collaborations and exchanges on best practices

Newsletters, website, videos, social media, news media - press, etc.

External Communication

Internal Communication

Tools

The Organisation / Administration

General Assemblyinstitutional members

Board Of Directors1 president1 representative / founding members

Steering Committee (no legal voice)industry advisers

Day-To-Day Managementcoordinationcommunicationadministration(note: this day-to-day management will be installed once the funding is assured)


Founding members

Determined by the sizeof the associations?

500,- € fee1,500,- € fee 3,000,- € fee

* annual working budget organisation

Institutional and partner members

Fashion industry database, networking events…Sponsorships Research and studies?Others?

Near future: Creative Europe – cooperation projects & platforms

The Funding

Start-up budget

Proposal

under 100,000€ *up to 1,000,000€ *over 1,000,000€ *

Annual subscriptions

Revenue from activities

EU funding

Last work session.Sign letter of intent by all members.Founding members meeting.Articles of association. Final version.Feedback from respective boards founding membersLegal creation international non-profit organisationStart creationgraphic identity & websiteFinal creation logo, website& communication tools

OFFICIAL LAUNCH

FASHION COUNCIL EUROPE

During MADIFESTO?

The Timing

June 2016October 2016October 2016

November 2016December 2016

December 2016

January 2017

March 2017

June 2017


HOPE TO SEE YOU AGAIN FOR THE NEXT EDITION OF MADIFESTO2 JUNE 20171 /

madifest o european fashio n summi t # xs 2/3 june · 2018-01-17 · madifesto european fashion...

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