May 28 – 30, 2010

MISSION STATEMENT

Madison Festivals, Inc., a non-profit volunteer-based organization, produces and develops events in the greater Madison community, such as Taste of Madison, Kids Expo, and Madison Marathon. These events enhance the quality of life for residents, showcase the area to visitors, and provide assistance to local charitable organizations.

MADISON FESTIVALS

RUNNERS

Over 7,300 participated in 2009, and the numbers keep growing!

We are expecting up to 8,500 participants in 2010!

RUNNER STATISTICS FOR 2009Total runners - 7,381

Total runners from Wisconsin – 5,272 (71%)

Dane County and the surrounding counties – 3,600 (48.7%)

Female participants – 4,080 (55.3%)

Male participants – 3,301 (44.7%)

76% of the Madison Marathon runners were between the ages of 20 and 44

MADISON FESLS, INC.

RACE CATEGORIES FOR 2010

The Madison Marathon includes multiple racing events. All races begin and finish at Alliant Energy Center.

• Marathon (2,200 runners est.)

• Half Marathon ( 4,600 runners est.)

• Half Marathon Walk (500 walkers est.)

• Quarter Marathon (1,000 runners est.)

• Kids’ Race (400 runners est.)

WEEKEND EVENTS

Runner’s ExpoThe Expo is held the Friday & Saturday before the race. On Friday , from 3 - 7 p. m. and on Saturday from

9 a.m. – 6 p.m. in the Exhibition Hall at Alliant Energy Center. The Expo will welcome over 8,000 participants and their families for:

• New runner registration• Registered participant packet pick-up• Sports apparel vendors• Wellness vendors• Consumer products and services displays

CHARITY

The American Cancer Society (ACS) became an official charity of the Madison Marathon in 2007. As part of this new partnership ACS implemented their Charity Runner Program. Through individual participant donations and the Charity Runner fundraising, over $50,000 was raised for cancer research and support programs .

Additionally, the Madison Marathon donated another $10,000+ to support ACS and other local non-profit groups in 2008.

We are pleased to have ACS join us in 2010 with Team DetermiNation. ACS will provide between 50 and 100 volunteers for the event.

VOLUNTEERS

It takes over 1,000 volunteers to make the Madison Marathon run smoothly. Given this, we have to look outside American Cancer Society to staff all the positions required.

Madison Festivals provides an opportunity for local charitable organizations to raise money. We utilize volunteers from our area non-profit organizations to work our events. In exchange, we pay these organizations a minimum of $8 for every hour a volunteer works. This model has proven beneficial for the events because it helps us recruit volunteers, but it also helps non-profit organizations raise needed funds.

FINISH LINE

Medical/Massage

Recovery Zone

Stage

ACS Village

Timing

Results VIP/WinnersVolunteers and Info

Spectator Viewing Stands

Family Meeting Area

Runner’s Gear Drop off/Pickup Area

Public/Runner Beer Garden

Centerplate Concessions

Sound

Restrooms

Centerplate Concessions

Christine Belle, Business and Sponsorship Development Director

Madison Marathon2981 Cahill Main, Ste 2Madison, WI 53711(P) 608.310.7295(F) 608.276.9780(C) 608.575.3629christine@madisonfestivals.c

om

CONTACT