maestro group - intro
TRANSCRIPT
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... delivering a systematic frameworkand compelling messaging that drivesmore sales, faster.
ABOUT USWe are a data-driven sales + marketing consultancy that excelsat connecting people and ideas to achieve game-changingresults for our clients.
Maestro Group was founded on the principle that the bestcompanies in the world are the best communicators. Our coreofferings are strategically focused on adding value throughbetter execution across the complete customer journey.
We work for you by working with you,
W H O W E W O R K W I T H
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The companies we work with are striving to beindustry leaders and want results fast. They are ina pivotal position for growth but have a fewobstacles standing in the way of success.
Inefficient, disorganized sales processLack clearly defined strategy or roadmap forconnecting + engaging audienceIncomplete understanding of true analyticsand ROIFragmented approach to content marketing-value props aren't translating to a compelling,differentiated storyMuddled customer journey and path topurchase
THE TEAM
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W I L L F U E N T E SSales/Analytics/Management Marketing/Branding/Content Product Marketing
C L A I R E D A N I E L M E L I N A P A P A D P O U L O S
Maestro Group was founded by Will Fuentes and Claire DanielGordon, two former colleagues who realized that their combined
industry expertise and complementary style + approach made for aformidable pairing. Insight-led and business driven, both dream bigand strive for excellence when bringing fresh solutions and game-
changing business results for your company.
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SALES MARKETINGWHAT WE DO
sales trainingsales process reviewsales system review
sales culturesales data analytics
sales enablementasset development
business development
content marketingproduct marketingbrand marketing
inbound marketingmarketing analytics
marketing communicationscampaigns & activations
copywriting & editing
research + strategy | discover + audit | analysis + reporting | plan +roadmap | system + processes review | workshops + visioning |
talent recruitment + training | development + execution
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HOW WE WORK
Sales and marketing alignment is potentially the largestopportunity for improving business performance, but realizing it
often proves challenging.
Maestro Group works to discover the common thread that runsthrough every part of your customer journey—from first touch
to post-purchase. Our comprehensive audit identifies key areasof opportunity for immediate action, and then strategically
works with you to generate incredibly quick results.
WHY WE WORK
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EXPERTISEMaestro Group Principals have been recognized by their industrypeers as top professionals with outside-the-box thinking andconsistent results.
Maestro Group can leverage its wide network to help you in allaspects of your business: finance, PR, campaigns, visual design,social media, and more...
METHOD
NETWORK
Maestro Group has a well-honed process that allows us to quicklyassess an organization’s needs, gaps, and wants, and then createsa plan of action to execute immediately. Agile and communitive,it's nimble enough to change directions when needed.
WHAT CLIENTS SAY ABOUT WILL
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"Will has been phenomenal. Incredibleattention to detail, coaching and
metrics. Our conversion rates haveexploded, time to close shrunk and the
team is energized and joyful"- David Levine, CEO at Geostellar
"Will is an entrepreneurial maverick.He is able to cut throughinefficiencies and identify
opportunities with speed, precisionand uncanny accuracy."
- Ryan Dempsey, Argentieri
WHAT CLIENTS SAY ABOUT CLAIRE
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"I can't recommend Claire highlyenough and I would check every
box if I could."- Kate White, NYT Best-Selling Author and
Former Media Executive
"She's the kind of person youalways want on your team. She isalso the kind of person you neverwant to have on the other team."
- Brian O'Leary, Executive Director at BookIndustry Study Group
WHAT CLIENTS SAY ABOUT MELINA
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"Melina is an extremely talented, creativeand focused person. She has excellent
communications skills, and her ability to cutunderstand the big picture and quickly
execute has been a huge help." - Whit Blanton, Renaissance Planning
"Melina is a creative, hard-working andamazing force. Very professional andfriendly, Melina is excellent to work
with! Highly recommended!"- Ryan Ardnt, HeroEngine
MORE ABOUT OUR TEAM
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W I L L F U E N T E SOver 10 years of Sales Trainingand Sales LeadershipHundreds of Sales People andSales Leaders trainedDeveloped Numerous SalesAnalytics Tools for ClientsWell versed in both B2B and B2CSales7 years of Retail LeadershipExperienceDeveloped and Executed MultipleNational Initiatives for Fortune100 RetailersLed Trainings of Sales Teamsfrom 3 to over 1000Featured in multiple NationalPublications
Graduated Magna Cum LaudeNYU’s Center for Publishing BA, English The College of William& Mary in VirginiaBegan digital career at an onlineeducational startup in Prague,Czech RepublicHas held senior editorial positionsat top online media companiesConsulted on digitalcommunications best practices forleading nonprofits Guided content marketingoperations at some of D.C.’s “mostinnovative” tech startups Conceived, built and managedintegrated campaigns for NewYork Times bestselling authors
Over 10 years of Digital & ProductMarketing experienceExperience in B2B, B2C and B2GLed a highly successful productlaunch at video gaming start-upCrafted and executedrebrand/branding efforts for arange of companies Depth of experience creatingoffline and online marketing &sales enablement materialsExcel at content developmentusing latest storytellingtechniques and toolsInfluencer marketing expert Former management & strategyconsultant for Booz Allen/PwCMIT Sloan & Duke alum
C L A I R E D A N I E L M E L I N A P A P A D O P O U L O S
