maeterlinck in togo
TRANSCRIPT
Maeterlinck in TogoBlue Bird and Artist Talk at the Museum of Letters and Manuscripts
Table of Contents
1. Presentation of our project2. Self-evaluation3. Budget4. Marketing plan5. SWOT-analysis6. Subsidy demand7. Description of the process
1. Presentation of our project
Who are we?• Stien Keunen
▫project manager
• Ruben Laureys▫head of communication
• Felicia Brighidau▫head of marketing
• Griet Frère▫head of finances
Short overview of the conceptual evolution• First idea: poetry project
• Visit to Brussels and the MLM => change of concept:▫Maeterlinck▫Performance
• Artist cancelled performance => contact with Benjamin Deboosere of the documentary Blue Birth▫Making of the film Blue Bird by Gust van den Berghe
Presentation of the event• Screening of the film Blue Bird @ MLM
• Artist talk▫With the director of Photography of Blue Bird,
Hans Bruch Jr▫With Benjamin Deboosere, director of Blue Birth▫Moderated by Francis Mus, research assistent at
KULeuven
• Reception & free access to Maeterlinck’s manuscripts
2. Self-evaluation
Why does one need such a project?•Relationship with the various decrees
▫Participation decree▫Decree on arts
•Relationship with the policy of the MLM▫Attract more Dutch speaking visitors▫Discover Maeterlinck’s oeuvre
Why is it a good project?
•Artist talk•Reflection on Maeterlinck and making
process of a movie•Target group: Dutch speaking people
in/near Brussels•Film vs. literature
3. Budget
ExpenditureAudiovisual materialWhat? Who? PriceAmplifier Lending department KULeuven € 0,00Speakers Lending department KULeuven € 0,00
Totaal € 0,00
PromotionWhat? Who? PriceDesign Poster Daan (brother of Griet) € 0,00Social media Members Cultural Project € 0,00Printing Poster Copycenter € 3,80
Totaal € 3,80
Film rightsWhat? Price (excl. VAT) Price (incl. VAT)Distribution rights € 225,00 € 238,50
Totaal € 238,50
Artist TalkWhat? PriceFee Speakers € 150
TOTAl EXPENDITURE € 392,30
ReceiptsRevenuesWhat? Unit Price Expected number of persons Total amountEntrance fee € 3,00 30 € 90,00
SubsidiesWhat? AmountSubsidy € 305,00
TOTAL RECEIPTS € 395,00
ExpenditureAudiovisual materialWhat? Who? PriceAmplifier Lending department KULeuven € 0,00Speakers Lending department KULeuven € 0,00
Totaal € 0,00
PromotionWhat? Who? PriceDesign Poster Daan (brother of Griet) € 0,00Social media Members Cultural Project € 0,00Printing Poster Copycenter € 3,80
Totaal € 3,80
Film rightsWhat? Price (excl. VAT) Price (incl. VAT)Distribution rights € 200,00 € 212,00
Totaal € 212,00
TOTAl EXPENDITURE € 215,80
ReceiptsRevenuesWhat? Unit Price Expected number of persons Total amountEntrance fee € 10,00 30 € 300,00
TOTAL RECEIPTS € 300,00
4. Marketing plan
1. Product
•Screening of the film Blue Bird
•Artist talk with Hans Bruch Jr., Benjamin Deboosere and Francis Mus
•Reception
•View of the manuscript L’oiseau bleu
2. Place
•Museum of Letters and Manuscripts
•Advantages▫In the heart of Brussels▫Manuscript L’oiseau bleu
•Disadvantage▫Small screening room
3. Price
•Original entrance fee:▫€ 10▫Including museum ticket, worth € 7
•No grant proposal => change of price:▫€ 10▫Not including museum ticket
3. Promotion
•Poster
•Personal invitation letter send to:▫Contacts from the MLM▫Contacts from Jan Baetens▫Personal contacts
•Facebook event
5. SWOT-analysis
•Strengths▫Top quality▫Expanding the number of Dutch speaking
visitors in the MLM
•Weaknesses▫No funding▫No media coverage▫Bad timing
•Opportunities▫Making contacts and improving networks
•Threats▫Minus profit
6. Subsidy demand
•Original idea:▫Stichting Lezen▫Vlaamse Gemeenschapscommissie
• ‘Projecten voor Brussel’ / ‘Projects for Brussels’▫Awarded by Flemish minister for Brussels▫“Encourage cultural engagement of the
Flemish Community”
•Because of change of idea to late for subsidies
7. Description of the process
• Several transformations
• Initial project: ‘Poetry in everyday life’
• Trip to the MLM in Brussels => change of concept▫Performance with artists from P.A.R.T.S▫Focus on Maeterlinck
• Another change of concept:▫Film Blue bird▫Artist talk
• Main issues▫Subsidy▫Distribution fee
•Promotion only a week before the event▫Poster▫Personal e-mail invitation
•Cancel the event?
•Trailer Blue Bird•Trailer Blue Birth