maezm book
DESCRIPTION
MAEZM www.maezm.com design studio MAEZM 2012+2TRANSCRIPT
MAEZM
www.maezm.com
INDEX
ABOUT MAEZM
OBJECT
SPACE
PRESS
GO TO INDEX
ABOUT MAEZM
TAI HO SHIN + EUN WHAN CHO
MAEZM co-founder
Professional Experience
Next Generation Design Leader (selected by Korean Goverment) (Cho/Shin)
Hongik University / Lecturer (Cho)
Kaywon School of Art & Design / Lecturer (Shin/Cho)
Zaha Hadid+Samoo Consortium (DDP TFT Designer) (Cho)
B&A Architects Designer (Shin)
Kesson International Designer (Cho)
Education
Domus Academy (Master in Interior & Living Design/ Distinction/ Italy/ Cho)
The University of Wales (Master of Arts/ Validation for Domus/ UK/ Cho)
Kookmin University (Interior Design/ B.F.A /Korea / Shin/ Cho)
Awards
JCD Design Award - Silver prize (Japan)
IF Design Award - Winner (Germany)
100% Design London - Blueprint Award Final list (UK)
Reddot Design Award - Best of the best (Germany)
Reddot Design Award - Winner (Germany)
Macef dining in 2015 Competition - shortlisted entries (Italy)
Seoul Design Competition - Honorable Metioned (Korea)
Designmade Incubator Award - Winner (Korea)
Tokyo Designers Week - street furniture Grand Prix Final listed (Japan)
KOSID Interior Design Award - Winner (Korea)
KOREA Environmental Design Awards -Winner (Korea)
Cyber Interior Design Award -Winner (Korea)
Selection / Collection
MoMA_Design store / Sales contract (USA, Japan)
Collection / Seoul Arts Center Design Museum
Collection /Culture Space Seoul 284
Collection /Samsung Cii Beaker
Collection / KT co.Ltd
R&D Center Designer / Seoul Metropolitan Government
Residency program / Seoul Metropolitan Government
50 Desingers / Selected by Monthly INTERIORS
Young Designer 8 / Selected by Monthly MARU
Designer 2010 / Selected by Monthly DESIGN
Conference
‘East Gathering’ symposium (Guest Speaker)
TEDxhongik International Conference (guest speaker)
Korea Design Membership (Jury)
Publication
The Independent Design Guide (UK)
Korea Power - Design und Identitat (Germanny)
Annual of Space Design in Japan (Japan)
Eat Eat - Appetite for Design (Hong Kong)
Work shop - Creative Commercial Space (USA)
IF Design Talents Book (Germany)
Reddot Design Concept Yearbook (Germany)
Objet (USA,Korea)
Project (Participation)
Dongdaemoon Design Plaza & Park (Zaha Hadid/ Metonymic Landscape)
SAMSUNG Delight (Samsung Elec. Seocho Showcase)
Cheil Communications Inc. (Lobby)
Incheon International Airport (Hotel Restaurant)
The Westin Hotel-Seoul(Lobby/ ADD Restaurant/ Chinese Restaurant)
The Westin Hotel-Busan (Lobby/ Sauna / Fitness/ Staff area)
COEX Okims Brauhaus
ADELSCOTT Golf Club
Shinsegae Department, main store
Shinsegae Department, Gangnam, Trinity shop
Han-nam Residence
Malaysia Borneo Resort Club Spa, Restaurant
NonHyun-Dong SHIN'S jewelry Building
ChungDam-Dong SAIKABO Japanese Restaurant
SeoCho-Dong MAIIM Building
Nam-Mountain TOWER HOTEL
Project (Individual)
Hilton Hotel Gyeongju / Interior Design
Amore Facific Sulwhasoo / Exhibition Desin
SAGA International, Office / Interior Design
Butique_Vivatamtam / Design & Construction
Second Face, Retail / Interior Design
Dongseo University, Food Academy / Interior Design
Deborah Milano, Retail / Design proposal
Cafe Nissi / Design proposal
NIKE Korea / Design proposal
KUPP / Exhibition Design
K-Stemcell, Office / Interior Design
Ambassador Hotel Seoul BAR / Design proposal
SMBA Gyeonggi / Lobby Design & Construction
Esquire main office / Interior Design proposal
Balance Brain Education Center/ Design proposal
Daegu Color Squre food court Design
Cafe_Youredway / Design & Construction
Metro Singles / S.I Design proposal
KOICA Exhibition Hall designer & director
Design of Mobile Museum/ Incheon International Airport
Lighting Installation (Seoul Arts Center Lobby/Cafe Bauhaus)
International Exhibition
East Gathering (Tokyo Design Hub / Japan) 2013
Korea power (Museum of Applied Art Frankfurt /Germany) 2013
Re:think (International Design Center NAGOYA/ Japan) 2012
Food mood (Studio 70m2/ Italy) 2011
Korea Design 2011 (Korea Pavilion/ Earls Court/London/UK) 2011
Biennale Internationale Design (Saint-Etienne/France) 2010
'13,798 grams of design' (Lambretto Art Project/Milan/Italy) 2010
ICFF (Designboom mart/NewYork/USA) 2010
Designersblock London (Earls Court/London/UK) 2009
100% Design Tokyo (Designboom mart/Japan) 2009
'my perpect neighbours' (Korea Culture Center/London/UK) 2009
Designmai-Youngsters (Arena Berlin/Germany) 2009
SDF in Milano / Fuori Salone (Minguzzi Museum/Milan/Italy) 2009
Reddot award (Reddot Museum/Singapore) 2008
Macef dining in 2015 (fiera milano international/ Milan/ Italy) 2008
ODCD 2007 (Spazio Superstudio/ Milan/ Italy) 2007
Water & Space Exhibition (798 SPACE/ Beijing/ China) 2007
Tokyo Designers Week (Grand Prix Final listed / Tokyo/ Japan) 2006
Internal Exhibition
Design Biennale Gwangju (Icons of Asia/ GDF) 2013
Sulwha Culture (Gallery Ihn/ Amore Facific.co.Ltd) 2013
Directions for Using Our Planet (space K) 2013
Design Week in Daegu (DGDC) 2013
Craft trand fair (KCDF) 2012
Design Futurology (Museum of Art, Seoul National University) 2012
Old Future (Culture Space Seoul 284) 2012
Korea Furnitre Now (Samsung Museum Plateau/ Arumjigi) 2012
New furniture 5+5 (Beyond Museum) 2012
Shop BMM (Boutique Monaco Museum) 2011
'16 Korean Young Designers' Exhibition (Space Croft Gallery) 2010
'Design 45 Creative' (DDP gallery/ Seoul Metropolitan Government) 2010
KT olleh Art Exhibition (KT Cor./Kumho Museum) 2009
'Volume Up' Exhibition (Seul Design Foundation) 2009
Design Festival solsol (Korean Society of Interior Arch. Designers) 2009
'Saving by Design_+Plus' (D+ gallery) 2009
CASA Living Design Walk (Seoul Arts Center Design Museum) 2008
'Saving by Design'(Seoul Arts Center Design Museum) 2008
'Light & Celerbration' (Doosan Art Center) 2008
Seoul Design Festival (Designhouse/ COEX) 2008
Seoul Design Olympiad 'Deisgn is Air' (Seoul Metropolitan Government) 2008
Maezm & Droog (Korea Design Foundation/ CJ cor.) 2008
SEOUL DESIGN WEEK (Seoul Metropolitan Government) 2007
Design Show_Design Now (Seoul Arts Center Design Museum) 2007
A.L.I.C.E Museum Exhibition (SAC/ Arts Center Nabi) 2007
Color & Design Week (Daegu Metropolitan Government) 2007
DESIGNMADE 2006 (Seoul Arts Center Design Museum) 2006
Solo Exhibition
MAEZM miel (gallery Miel/ Seoul) 2010
Difference of Viewpoint (Incheon International Airport/ Seoul) 2010
MAEZM 'Sharing and re-loved' (KT&G Artsquare) 2009
DESIGN POT_MAEZM (Seoul Arts Center Design Museum) 2008
Forcing a sale (Design Museum Cube/ SAC) 2007
MAEZM_Communication for difference (BMH Gallery) 2006
MAEZM_Media (Seoul Media Center) 2006
GO TO INDEX
SPACE
EAT MECommercial space design
Space / 2015 / MAEZM Client - ABC Financial Group Location - Gangnam-gu, Seoul, South Korea
04
‘EAT ME’ that MAEZM conducted branding and designed interior manual is a franchise brand that sells Korean style box lunch. MAEZM suggested an integrated brand identity design of ‘EAT ME’, from naming to package and spatial design, and expressed a specific brand image in a minimized commercial space.
MAEZM Partners가 브랜딩 및 인테리어 매뉴얼을 디자인 한 ‘EAT ME’는 한국식 도시락을 판매하는 프렌차이즈
브랜드이다. MAEZM Partners는 ‘EAT ME’의 네이밍 부터 패키지, 공간 디자인까지 통합적인 브랜드 아이덴티티
디자인을 제안하며 최소화 된 상업공간에 특징적인 브랜드 이미지를 표현하였다.
04
With a provocative brand name, ‘EAT ME’, and a modern design suggested to fit for users’ senses, escaping from images of existing Korean style box lunch, MAEZM intended this box lunch brand to be an experience of spatial amusement for users, not just a take-out commercial space where they can have a meal.
기존의 한식 도시락이 가지고 있는 고유한 이미지에서 벗어나 ‘EAT ME’라는 도발적 브랜드 네임 을 설정하였고,
사용자층의 감각에 맞게 제안된 현대적 디자인을 통해 MAEZM Partners는 이 도시락 브랜드가 단순히 식사를 해결하는
테이크아웃 상업공간이기 보다, 공간적 유희를 체험하는 경험적 브랜드로서 의도되길 원하였다.
With a restrained use of colors in a space, MAEZM creates users’ waiting space as an experience space by embodying fairy tale-like clouds on the ceiling. Due to the brand’s characteristic focusing on take-out, the store space has been minimized with various functions inside. Through special emotion and display in the space, this compressed space full of functions makes users feel comfortable and amused during their waiting time.
공간에서의 절제된 색상의 사용과 함께, MAEZM Partners는 천장에 동화적으로 표현한 구름을 형상화 함으로서 사용자의 대기공간을 하나의 체험공간으로 연출하고
있다. 테이크아웃을 중심으로 하는 브랜드 성격에 의해 매장공간은 최소화 되어 있으며, 필요한 다양한 기능들이 압축되어 있는 공간이다. 기능으로만 가득할 수 있는
이 압축된 공간은, 공간의 특별한 감성과 연출을 통해 사용자가 대기하는 짧은 시간 동안 편안하면서도 유희적인 감각을 느낄 수 있도록 해 주고 있다.
O T O K OCommercial space design
Space / 2016 / MAEZM Client - O T O KOLocation - Bundang-gu, Gyungki-do, South Korea
04
‘otoko’ that MAEZM conducted branding and designed interior manual is a franchise brand that sells Korean style box lunch. MAEZM suggested an integrated brand identity design of ‘EAT ME’, from naming to package and spatial design, and expressed a specific brand image in a minimized commer-cial space.
MAEZM Partners가 퓨전 일식레스토랑인 브랜딩 및 CI 개발, 인테리어 디자인을 촐괄 진행한 프로젝트인 OTOKO는
전형적인 일식 레스토랑의 이미지를 유지하면서도, 수묵화와 같은 공간 이미지로 구축되어진 통합 디자인 결과물이다.
공간 전체는 수묵화의 농담처리와 같이 어두운 먹의 색상이 그라데이션 되어 공간에 물들어 있고, 옷걸이로 사용된 기둥
사이로 물고기가 유영하는 연출을 통해, 식공간에서의 초현실적 체험을 의도하였다.
04
With a provocative brand name, ‘EAT ME’, and a modern design suggested to fit for users’ senses, escaping from images of existing Korean style box lunch, MAEZM intended this box lunch brand to be an experience of spatial amusement for users, not just a take-out commercial space where they can have a meal.
일식레스토랑의 이미지를 유지하면서도, 현대적인 디자인 컨셉과 유니크한 디자인 요소의 표현을 통해, 젊은 연령대가
실험적인 퓨전 일식을 경험 할 수 있도록 의도하였으며, 공간과 기타 어플리케이션에 적용되는 변용 그래픽 제안을 포함
하였다.
VIVATAMTAMDress & Boutique
Designed by MAEZM, ‘VIVATAMTAM’ is a dress shop located in Seoul, Korea. This space that sells high-quality luxury wedding dresses to upscale customers, holds together contrasting images of future-oriented and Oriental styles and is quite different from existing dress shops in Seoul that are decorated with European classical-style decor.
For this unique interior design, MAEZM made geometric shapes along with crafted embroi-dery patterns dominate the space. The embroidery pattern on the ceiling and covering the entire front of the main door symbolizes the brand's logo and was also intended as an element that emphasizes the characteristics and delicacy of the future-oriented brand.
Space / 2012 / MAEZMClient - VivatamtamLocation - Shinsa-dong, Gangnam-gu, Seoul, Korea
2013JCD Award Japan
Silver prize
Moving wall_open & close
Prayer space
Another unique feature of this space is its changeability. This space, which is not that wide, has changeable walls. By merely opening the walls and doors, this small space changes its function into an event space that can hold a fashion show by the event.
Custom-made embroideryCeiling panel
Custom-made embroideryFolding door
Space, Brand identity / 2011/ MAEZM, Sarah Kim Client - iCare inc.Location - Seocho-dong, Seocho-gu, Seoul, Korea
everydat chaa2 Floor Perspective View
!, 2 Floor Plan
EVERYDAY CHAA is a new concept of franchise commercial space with the theme of Korea’s ‘traditional tea’. What client wanted between the saturated cafes of Seoul was a space where consumption was made in more convenient, friendlier, and more modern way through traditional drink rather than coffee. Therefore, the space didn’t have to be traditional, and we hope it to appear in Seoul quietly but strongly where cafes are lining.
The space is in gradation from the bottom to the ceiling. The gradation rising from the bottom to the wall crumbles all factors within the space vaguely. As if it is standing in the middle of desert or a space casted with deep choreography. We wanted the space itself to show depth at a clean structure that did not give change in forms and a space without any special details. We hope that this would be sufficient suggestion to an ‘act of drinking tea’ as imagining a space where a light turns up like moonlight casts in the middle of silence and where leaves are in full glory.
everyday chaa
8m cafeYouredway
‘Youredway’ is subminiature café located in Seoul. Designed for the purpose of raising support funds for the underprivileged and neglected people in our society, the café was completed with a minimal budget and by utilizing a worn out space. This small space, that takes up only 8m2 is run by one employee and is designed to provide take-out service. Utilizing the existing run-down structure, it minimized construction and cost. In this modern and minimal architecture, MAEZM used a graphic based on a modern interpretation of Korean traditional pattern, which emphasize the café’s brand identity.
Space / 2011 / MAEZMClient - YourwayLocation - phil-dong, Joong-gu, Seoul, Korea
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Prayer space
Second faceCommercial space design
Space / 2013 / MAEZM + Sungchang S&DClient - Second faceLocation - Busan University, Busan, Korea
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H HotelPresident suite
Space / 2014 / MAEZM Client - ABC Financial Group Location - Gangnam-gu, Seoul, South Korea
04
HILTON HotelPresident suite
Space / 2015 / MAEZM + Sungchang S&DClient - Keongju HiltonLocation - Gangnam-gu, Seoul, South Korea
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Entrance / japaness & Chiness restaurants
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Conference room
HILTON HotelSwimming pool / Renovation
Space / 2015 / MAEZM + Sungchang S&DClient - Keongju HiltonLocation - Gangnam-gu, Seoul, South Korea
HILTON HotelChiness Restaurant
Space / 2015 / MAEZM + Sungchang S&DClient - Keongju HiltonLocation - Gangnam-gu, Seoul, South Korea
HILTON HotelPresident suite
Space / 2015 / MAEZM + Sungchang S&DClient - Keongju HiltonLocation - Gangnam-gu, Seoul, South Korea
PA-AN HouseArchitecture
Space / 2016 / MAEZM Client - IndividualLocation - Sungbuk-gu, Seoul, South Korea
This house, which has four families, is an ultra-small house located at the top of a mountain in Seoul city center. This house, which can be connected with the family by a vertical line, uses a very narrow space compared to the existing house. This four-storey building, in a devastated environment around the house, allows children to have fun and use space as a playground.
4인 가족이 살고 있는 이 집은, 서울 도심의 산꼭대기에 위치한 초소형 주택이다. 수직으로
연결되는 동선으로 가족들이 모두 소통할 수 있는 이 집은 기존의 주택에 비해 매우 좁은 공간을
사용하고 있다. 4개 층으로 구성된 이 건축물은, 주변의 황폐한 환경과 조화를 꾀한다.
HILTON HotelPresident suite
Space / 2015 / MAEZM + Sungchang S&DClient - Keongju HiltonLocation - Gangnam-gu, Seoul, South Korea
Pokemon Koreaoffice & cafe space
Space / 2017 / MAEZM Client - Pokemon koreaLocation - Pangyo, Gyungki-do, South Korea
pokemon & charawiz officebuilding
K houseLiving space design
Space / 2013 / MAEZM + Sungchang S&DClient - Individual clientLocation - Myungji, Busan, Korea
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COLORSQUARE Foodcourt interior design
The facility has a variety of dining options combined structure.This space is connected with the theater, and a lot of people use is the resting place. MAEZM takes advantage of the graphics, and using a simple color for multi-function
Space & Brand Identity / 2012 / Taiho Shin & EcheClient - Dosi & saram inc.Location - Dae-heung Dong, Su-Seong Gu, Dae-gu, Korea
04
Colorsqure는 극장과 연계된 푸드코트이자 공용공간이다. 편의시설과 함께
연결되는 시설과 레스토랑의 기능을 캐쥬얼 하게 표현하기 위하여, MAEZM은
미니멀한 색감과 함께 드로잉된 그래픽이 공간을 지배하도록 하였다.
Flooring design
BLU
‘Blu’ is an experimentation project of light that is meant to evoke emotions and sensations to create two types of feelings, namely discomfort and hope. The tension between these two feelings is illustrated by the water element, which is not used in its physical form, but more on its psychological effects. By perceiving water in different levels and not the normal way of seeing sea water, it allowed us to ‘build up’ a story of emotions for the visitor to experience as he moves through the gallery, depicting 4 stages of water and light.
Space installation/ 2011/ Eun Whan ChoChristiana Papadaki, Sin Yub HwangLocation - Gloria maria gallery, Milan (Proposal)
Video link / 01' 09"/ Blu project http://vimeo.com/27956318
Video link / 01' 12"/ Le Grand Bleuhttp://vimeo.com/35061213
HYBRID EXPRESSIONISMDesign manual for Deborah Milano
This project represents a new method of shopping in a store Debo-rah Milano. Our project is easy to motivate buyers to come into the store to get an immersion in an atmosphere of fantasy, bright colors. Also our project is equipped with modern technical innova-tions to help customers easily select the products, but at the same time it combines the ease and expression of nature.In this project. Special attention is devoted to highlighting carefully designed products and the quality of the brand.
Space / 2011 / Eun Whan ChoAlena SokhrannovaYana DadashevaClient - Deborah Milano (proposal)
Video link / Deborah Milano / 1'48"http://vimeo.com/27956281
Modular system for display
DESIGN CUBE
Design Cube is a mobile window gallery which embarks at a city spot at one moment pretending to exist by coincidence and moving to another at the next moment, thus abolishing the fixed idea of an exhibi-tion space. the window is open to anyone who is eager to share imagi-nation of things and images. the gallery being exposed outdoors, it allows more experimental presentations than in the exhibition venues. Meetinf the public through this window gallery, the designer has a unique chance to explore the artist capacity and let himself/herself known by providing a special experience for the citizen in their exvery-day space.
Space / 2009 / MAEZMClient - Korea Design Foundation Location - Seou international airport (In-cheon)
design cube
section plan
ceiling plan
rignt / front view
Sulwha CultureExhibition space design
Space / 2013 / MAEZM + Jihoon HaClient - Amore pacificLocation - Palfan, Jongro, Korea
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04
NIKE-HoopcityCommercial space design
Space / 2013 / MAEZM Client - NIKE KoreaLocation - Shinsa, Gangnam, Korea
04
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UNTITLED SHOPBoutique
Designed by MAEZM, ‘Untitled shop’ is a boutique shop located in Seoul, Korea. This space that sells high-quality luxury goods to upscale customers, holds together contrasting images of fantasy and dreamy atmosphere.
For this unique interior design, MAEZM made dramatic images along with flowers and mirrors dominate the space. The flowers on the ceiling and covering the entire front of the main door symbolizes the brand's logo and was also intended as an element that emphasizes the characteristics and delicacy of the dreamlike brand.
Space / 2012 / MAEZMClient - Individual client
Reception desk & Entrance
Show window& Entrance
Corridor to private room
Lounge & resting area
UNFOLDED POLYGON
Archtecture & Interior design / 2008 / Tai Ho Shin(in B&A architects)
Borneo Golf Resort Club Spa facilites / Kota Kinabalu, Malaysia
unfolded polygon
UNFOLDED POLYGON
Archtecture & Interior design / 2009 / Tai Ho Shin(in B&A architects)
Borneo Golf Resort Club Restaurant / Kota Kinabalu, Malaysia
3D modeling / Perspective
unfolded polygon
SCULPTED FACET
Architecture & Interior design / 2008 / Tai Ho ShinSD/DD/CD participationLocation - Nonhyen-dong, Gangnam-gu, Seoul, KoreaDesign - B&A architects
3D modelings
unfolded polygon
SHINSEGAE DEPARTMENT STOREGrand stair, Shoes shop, Trinity shop
Interior design / 2007 / Eun Whan ChoLocal CD/ ParticipationClient - ShinsegaeLocation - Choongmu-ro, Joong-gu, Seoul, KoreaConstruction - 2007Design / Kesson, Adam D. Tihany
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Trinity shop / Roof garden
Interior design/ 2007 / Eun Whan ChoLocal CD/ ParticipationClient - ShinsegaeLocation - Choongmu-ro, Joong-gu, Seoul, KoreaConstruction - 2007Design / Kesson, Adam D. Tihany
SAMSUNG DELIGHTElec. Head office showcase
Interior Design / 2007 / Eun Whan ChoLocal CD / ParticipationClient - SamsungLocation - Seocho-dong, Seocho-gu, Seoul, KoreaConstruction - 2008Design - Kesson, RAA
Samsung delight
WESTIN CHOSUN HOTEL SEOULLobby & Restaurant
Interior design / 2007 / Eun Whan ChoLocal DD/CD participationClient / Westin Chosun Hotel SeoulLocation - Sogong-dong, Joong-gu, Seoul, KoreaConstruction - 2007Design / Kesson, Adam D. Tihany
Sohyang AcademyCommercial space design
Space / 2013 / MAEZM + Sungchang S&DClient - Dongseo UniversityLocation - Centum city, Busan, Korea
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Brand identity
Woolim pavillionFacade remodeling
Space / 2013 / Eun Whan Cho + Sungchang S&DClient - Daewon constructionLocation - Haewoondae-gu, Busan, Korea
04
Facade mass-study
04
SAGA FOREST CARRIERSOffice design
Saga Forest Carriers is an international shipping company special-ising in the transportation of forest products and breakbulk cargoes. Maezm designed office Interior with Sungchang S&D.
Space / 2012 / Eun Whan Cho Sungchang S&D Client - SAGA Norway
04
노르웨이의 해운회사인 Saga의 한국지사는, 바닥과 천장을 변형하지 않는
제약조건하에, 기업의 정체성을 담는 공간 매뉴얼로서 디자인 되었다. 이를
위해, 노르웨이의 전통 섬유의 패턴을 활용한 디자인을 제안하였으며 10여
개국에 진출해 있는 기업의 사무공간에 통합 적용될 계획이다.
Norwegian pattern on patition
04
Conference room
04
HOTEL AMBASSADOR SEOULLounge & Bar design
This project represents a new style of Lounge bar in hotel space. for this project, MAEZM made a design proposal about new style of lounge bar with brand identity. Our project is easy to motivate User to come into the bar to get an immersion in an atmosphere of fantasy, sensitive colors with video art works.
Space & Brand Identity / 2012 / MAEZMClient - Ambassador Hotel Seoul
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호텔의 라운지 바의 새로운 스타일로서 제안된 이 공간설계는, 서울의
대형호텔에 위치하게 되는 컨셉추얼한 디자인과 함께 라운지의 브랜드
아이덴티티 까지 함께 제안된 프로젝트이다. 감각적인 분위기와 영상, 음료를
제공하고 이를 향유하는 하이엔드 사용자를 위한 각각의공간에는 통합 구축된
브랜드의 정체성과 함께 영상작업이 공간을 지배하게 한다.
B.I design
Lounge bar space
04
B.I design
Main bar & inside sign
Second lounge & bar
OBJECT
RE-LOVE-284
This bench, which is one of the ‘Re-love’ series produced by MAEZM over the past several years, was made out of the remnants of the old Seoul Station, a historical architecture of Korea. The old Seoul Station building had been standing in the center of Seoul for more than 100 years sharing the Korea’s modern history. In particular, it shared the painful history of Korea such as the colonial rule by Japan and the Korean War. For this reason, the build-ing has great significance for the Korean people.In recent years, the Seoul government renovated the building into a cultural complex and demolished the historical wooden structure. MAEZM produced benches that will be place in the newly renovated space using only the materials from the old structure.
Furniture / 2012 / MAEZMOwned by KCDF
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Seoul station 1900
Seoul station 2012 / Cultural complex
MAEZM stacked the historical materials into a lump and carved out a section so that people could sit. The stack of timber was shabby and worn out, but the interior of the carved section was clean and new like newly grown ‘flesh.’ MAEZM wanted for the Seoul residents who would sit on this bench to meditate about their painful history and new future through this series of work.
一點一劃 / One dot, One stroke
LIGHTING MODULE
Space / 2016 / MAEZM Client - National Hangeul Museum
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간단한 형태의 몇 가지 요소를 가지고, 위치를 변화시켜 활용을 달리한다는 훈민정음 해례본 원리와 같이
한글의 특성은, 같은 조형이라도 방향과 위치에 따라 그 기능이 다르다는 것에 있다. 예를 들어, ‘ㄱ’과 ‘ㄴ’은 같은
조형이지만 그 방향에 따라 전혀 다른 기능을 하게 되고, ‘ㅏ’의 조형도 방향에 따라 ‘ㅓ’와 ‘ㅗ’, ‘ㅜ’ 등 다른
음과 기능을 지니게 되는 것이다. 이는 다른 언어에는 없는 한글에만 있는 고유한 특성으로, 효율적인 조형의 사용으로
많은 가능성을 표현할 수 있다는 장점을 가지게 된다. 이를 바탕으로 디자인한 조명은, 기본 유닛의 방향만 달리하여
공간적 조명의 역할을 다양하게 변화시키도록 의도되었다. 기본적 조형원리를 바탕으로 획이 더해지는 과정처럼, 모듈이
더해지고 조합되는 확장성은 조명을 한글과 같이 손쉽게 조율하고 변형하여 쓰임에 맞게 무한히 변화 시킨다.
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TABLE-DISH-COVER
Spread the dish on the table. The flexible table cloth that looks just like a dish makes it possible to prepare food anywhere just by spreading it. The meal is over when the ‘table-dish-cover’ is removed and washed. A sheet of a flexible ‘dish’ that is folded or crushed brings a new way of life that is not affected by space or time limitations.
‘Meal tray’ is a ‘formality-free’ object used at places where they need to minimize leftover food, and make meal hour fast and simple such as prison or school etc. We experimented on plan so that such efficient methodmay be more often used as more ‘well organized’ yet convenient tool.
Product / 2008 / MAEZM 505 x 415 x 57 (mm)Platinum silicon
table-dish-cover
It has considered the possibilities of various associations for the flexible application to the Eastern and Western food cultures.
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table-dish-cover
SOFA-DRESS
'sofa-dress' is a job of space design and a suggestion of furniture design. The act of putting on the clothes of the “sofa” on the existing chair in itself makes the previous object become a little more cushiony furniture and it also can achieve an intention as a unified space with the same cuticles. The ‘sofa-dress’ projects the past objects through the rays of space, which makes a new present without removing the past completely. Wrinkles that appear in the material within this design are possible to be ironed using steam like clothing.
Furniture or Product/ 2008/ MAEZM, Dongyeup Lee 700 x 900 x 750 (mm)Urethan foam 9pp, vacuum packing
sofa-dress
Video link / Sofa_Dress process / 2'34"http://vimeo.com/27956245
sofa-dress
SHARING WATCH
Normal wrist watch is worn so that the numbers are visible at the front when arm is folded toward the trunk of body. However, if through a slight change of turning the display board 90 degree, the intrinsic meaning of the watch changes. The information of time that I read is the same as those of others just as they are mine. The subject of sharing is elevated from physical dimension to behavioral dimension.
The small change of numeric board which is turned 90 degree is intended to be the considerateness to others along with user convenience. Such a small change of idea enabled sharing of time with others nearby or others standing opposite site. Through this sharing in this unfamiliar change, we can newly experience the relationship with others by way of time, and that is how Maezm wanted this watch to serve.
Product / 2010 / MAEZM38 x 240 x 9 (mm)metal, cowhide
MoMA
sharing watch
Web link / Shop http://www.sharing-watch.com
Sharing Watch
HAN-JI PLASTIC CHAIR100% Korean traditional paper
Blueprint Award 2011 / 100% Design London / Finalist
‘Hanji’ is a Korean traditional paper made of the Paper mulberry. We explored a method to replace plastic with ‘Hanji’ through experiment based on modern technique. This would be a ‘movement’ and at the same time, an ‘experiment’ showing that our life environment full of plastic can be replaced with environment friendly traditional material. In this context, ‘MAEZM’ is committed to expand this experiment with various products and material for a space.
Furniture / 2012 / MAEZM 550 x 520 x 750 (mm)Han-ji (Korean traditional paper)
There are some differences between Korean traditional ‘Hanji’ and paper of the West. Hanji is a kind of paper, air goes through it and it keeps warm. By the characteristics to control moisture and temperature in a space, Hanji has been used as a material for Korean traditional architecture and life trifling articles.
‘MAEZM’ had experiments with modern techniques so that these advantages can be applied to modern life and Hanji can replace plastic harmful for environment. To do this, we cooperated with Korean traditional artisan and related organiza-tions. We grafted a process to develop modern new material with Hanji onto design to show its possibility.
The first project of hanji (traditional Korean handmade paper) plastic is a chair. This chair was made through molding just like a common plastic chair using natural materials that mixed processed paper mulberry fiber and glutinous rice paste glue, and the base material solution was extracted from the paper mulberry. After taking it from a mold, finish it with hanji one more time to have sufficient strength and hardness. Property of materials can be maximized by vanishing it with Korean lacquer made by sumac.
This method shows hanji and natural glue by flour, without using synthetic mixture (ex, hardener) that is needed for processing plastic, can result stronger product than plastic. The produced chair with the thickness of 7-8mm is light but perfectly functions as a chair. Perhaps, toxic plastic is no longer in need. The hanji plastic chair will be the first design as an alternative of the existing plastic.
SHARING WATER
Sometimes, sharing calls for giving up something voluntarily. However, we know that a true sharing is when the sharing leads to growth through practice of it. 'Saring Water' holds only as much water as necessary for itself, and stores surplus as energy. Ordinary flower pots flow surplus water out purposelessly, however 'Sharing water' feeds back even such surplus water to use them as energy for other living bodies.
Product / 2007 / MAEZM330 x 160 x 160 (mm)Mixed media
sharing water
BLACK-THROUGH FURNITURE
We concentrated on interpreting the meaning of ‘in-between’ and ‘penetration’ of all Korean words in production of this entertainment furniture for audio and visual gadgets. Gadgets can be faintly seen through the mesh on the front side, making the furniture even more interesting. This presents a new possibility for furniture, the purpose of which is not simply limited to functionality. By shifting the form from being fixed and stifling to having a feeling of lightness, the furniture itself makes its presence clear although transparency. Being composed of units separately produced, the ensemble of furniture can be freely arranged as needed to suit for the space. This has something to do with the features of the traditional house, in which spaces are versatile as they can be opened and closed in many ways.
Furniture / 2012 / MAEZM 1800x400x160 (mm)Metal Fabric
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copyright ⓒ photograph by
Arumjigi Culture Keepers Foundation
FORTUITOUS VARIATIONfor Bleeker
Traditional Korean furniture lost their functional demands as the Korean society moved away from sedentary (floor-based) living arrange-ment to stand-in (chair-based) living arrangement. For this reason, traditional Korean furniture in Korean modern households equipped in Western style, are left at a corner of a room with incongruous appearance. In other cases, antiques without known history are usually trans-ported to different places at cheap prices and eventually thrown away.'Fortuitous variation' is a series of work that gave new interpretation to looks that Korean traditional furniture could adopt in the Western-ized living environment of Korea with a biological perspective. Just as improvement of breed for both animals and plants is a way to adapt to new environment and needs, MAEZM proposes ways to adapt our traditional furniture into the modern society through this series of work.
This series, which were produced as prop display in clothing stores, have the shape of newly grown legs so as to make traditional furniture designed for sedentary (floor-based) culture adapt to the stand-in culture in stores. For this project, MAEZM collected all kinds of Korean traditional furniture as well as Western-style wasted furniture that were in incomplete conditions and experimented on ways for these objects to ‘intercourse.’ The structures of the new furniture projected with light was intended as the symbol of this mutated species newly born as well as to simultaneously have functionality in the clothing store.
Furniture / 2012 / MAEZMClient - Che-il Industries
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Fortuitous variation
'Fortuitous variation
'Fortuitous variation
LIGHT-THROUGH PARTITION
The function of a folding screen is to block the view while serving as a background. The light-through partition has basic functions of a folding screen and is also a partition containing light within itself. If can be a window through which light passes, a door, or a wall. We enjoy the relaxed pleasant mood of sunlight permeating through the window paper of Hanok(Korean traditional house), or just imagination of such scene with this partition.
Furniture, Lighting / 2012 / MAEZM 2400x1640x40 (mm)Korean traditional paper, LED
copyright ⓒ photograph by
Arumjigi Culture Keepers Foundation
RE-LOVE LIGHTING
Furniture , Lighting / 2009 / MAEZM, Jung Kim, Yuna Mun600 x 700 x 800 (mm) , 900 x 900 x 350 (mm)PE-foam, Used furniture
The original function of objects, which have been used for a long time, is reduced as time goes on. However, the objects have a new value as a meaning of more than objects to an individual. We proposed how to love such objects in a different viewpoint and wanted to have a meaning differing from recycling. Chairs, used in reality in ‘RE_LOVE LIGHTING’ series, are expanded to space through light. Through such deformation, we intended to have potentiality as products of artwork.
re-love lighting
RE-LOVE CLOTHES
Most clothes and chairs used in the past were collected by the artists and other relevant parties. It was designed based on a new method using objects in which memories remain and original function gone. The discarded chair once again becomes a comfort-able sofa with clothes on top. Clothes are what enable the chair to play its part. This is also understood as one’s own past. As clothes are tangled, memories can be tied up to create a new love.
Furniture / 2007 / MAEZM, Jung Kim, Yuna Moon1650 x 500 x 750 (mm)Used clothes, used furnitures
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re-love clothesTokyo DesignersWeek Presentation
'RE_LOVE' was created in two processes of work under the same title. For these processes, we collected old furniture and clothes etc, which we actually used, and we intend to propose method to love these things again. To love the things again means to add another function to them. To love the things again here needs be distinguished from recycling.
Though the old and ragged chair in my room will gradually lose a great deal of its original function, it will hold prevalent value over other new ones through the time and space shared with me. This chair may carry an image of myself on it, stretching leg to the floor, or elaborately cherish a reminiscence of a time when I conversed with someone. Sharing of such time and memory is also a matter of intimacy between me and the thing. However, regrettably enough, we repeatedly replace the thing for a new 'goods' unconsciously in pursuit of the 'function' it provides. The relationship between a thing and people should be understood as an expression of 'self love' on oneself as a result rather than personifying a thing.
The intention is that the act of loving a thing again is engraved as love of one self about the time and space, and such love be proposed as methodology through 'RE_LOVE'.
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PLYWOOD TOMB
Tombstone / 2007 / Eun Whan Cho450 x 450 x 800 (mm)Plywood, nail
HERE LIES THE BODY OFCHO, EUN WHAN1981-2064
I appreciate you came to me. There may be many memories shared between you and me, but you are the meaning and pleasure beside me at this moment.
The reason why the chair have a figure of a tombstone is that I want you to sit by my side for a while. And it is my last design as I spent a lot time as a designer. I don't expect you to remember me for hundreds of years. And I don't think I have lived for it. This tombstone will scatter by the wind at the time you come to my side who have remembered and loved me. Many things are like that. The disappearing things are the targets of sorrow, but when I admitted that it may disappear, the memories I had with you are left to me more conspicuously.
I am now being disappeared. I don't remember the fine and concise things that the great men have left to us, but I feel happiness in that we can talk for a while who are far away. I expect we may greet each other adding other memories by the time you will come to me being added of those pleasures one by one. And I wait for those days. Looking back on the past, what is left as a regret is that I wasn't true to the people around me and my daily life at this time.I think of how true I was to the targets beside me in the efforts and times I struggled to get more. And I have put my true mind on the things I designed, and I designed while thinking whether I have passed my trueness to my acquaintances.
My tombstone is humble to be seen as a tombstone, and is neither beautiful nor impressive, but I wanted it to have the feeling that can be true to my acquaintances and my daily life. Things to have feelings were the meaning like that to me. One of the power that the things had is that they have other meanings besides the functions they have. So, I guess there are so many things inside my drawer, warehouse and boxes. In most cases, there are no correlations between the production of the things and the next meanings. Merely, it is accidental or the experience and time of the person who uses it endow meaning to it. The trivial cups which make us feel the people we had nearby or the old dolls that make my face reddish are like that.
How long should your gravestone exist? This chair-shaped tombstone is made of plywood. The people remembering the owner of the gravestone will be able to remember the person who passed away sitting on the gravestone. Also, about the time they depart this life, this grave will also be dispelled by the wind.
Although it is not an easy thing, but I cast a question if there was any other meanings it may have when making things or if it can be programmed. And I put that design on this tombstone. I can't know the day this letter will be written on my tomb. But, I laugh while repent-ing on my life and your lives at my present younger days. So, this letter may have meanings only to you after I have left, and I expect those meanings and feelings put on this tombstone. I just wish my letter to be a chance to add meanings to your times. I just wait for the day we will share our memories and talk to each other while my memories are left to the very small part of your meanings.
BONE X SKIN
Furniture560 x 560 x 700 (mm)
2010
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A light weighted and solid epidermis that is composed of carbon fiber makes its function by being covered by a form that makes structure. In other words, few simple form of component and combination of components make basic structures like a bone, and an epidermis of carbon fiber material that is created from this functions as the minimum skin. An experiment about this relationship is achieved through a chair, which is the closest structure to human life. A shape of chair is made from lines of a simple structure, and this structure plays its role as an epidermis of carbon fiber mate-rial holds it. That is, a structure and an epidermis can't exist by themselves and they are complementary.
Beginning of the concept is from material called carbon fiber. The material is light and solid, and it has enough tensile force as a reinforcing agent of structure even though it can't be the structure itself. It also works as protecting a product by covering it with its high elasticity according to figuration. A concept of 'bone and skin' is deduced from this characteristic of the material, and the results from this are proceeded.
This project was proceeded with joint works of KDM (Korea Design Membership) students and MAEZM (designer Shin Taiho) and cooperation with DGDC center and Material Connextion Daegu, and productions are displayed through Tokyo Designer-sweek in tokyo and one-gallery exhibition in Seoul, 2010.
material : Carbon Fiber, Natural Wood
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3W CHAIR
Furniture / 2005 / Eun Whan Cho 450 x 550 x 750 (mm)Bending wood, steel
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3W chair
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MOVIN_TREE
Video link / Movin_tress / 1'36"http://vimeo.com/36402486
Graphic / 2006 / Tai Ho Shinat ‘communication for difference’Digital print, Video clip
SKIN OF SKIN
Graphic / 2006 / Tai Ho Shinat ‘communication for difference’Digital print
“Blowing a piece of skin, what is the real part of me?”
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COMMUNICATION FOR DIFFERENCE
“Communication for difference", which is the first project exhibition of MAEZM is also the character-istic expression of the studio. This exhibition roots from the 200 letters exchanged by the two mem-bers from 2003 to 2005. The communication we are talking about is not about gigantic messages, rather it is about very small communication which always stays around us. We simply wanted the communication among ourselves, our daily lives, our existing locations, and small objects.
Solo Exhibition / 2006 / MAEZMpart 1_BMH gallery seoulpart 2_Theater seoul media centerpart 3_www.maezm.com
Privaty domeinPart 1_BMH gallery seoul
Video link / 31' 27"/ part 2_Theater seoul media centerhttp://vimeo.com/35034707
One thing we focused before the communication is the difference between each member. The common communica-tion method is the same with the subject, and it is an easy theory that the more similar they are the more perfect the communication is. However the communication method and expression we tried to show was from the acknowledge-ment of the difference of the members. By understanding difference between the members and sharing the different experiences, their differences are more emphasized and we can seek for a harmonious method of communication while preserving each member’s unique character. Harmony gains bigger meaning when the difference of the member is well defined, and the essence can be drawn as the amount of the conversation increases for the under-standing the difference. This idea roots from the relationship between the two members who executed this project. The conversation started from the point of finding what each member was worrying about, and they started to tell that the communication was what each member was worrying about. That conversation was the process of finding each other, and through the conversation we gained clear sense of our differences. This process coincides with the process of the project which solves the issue of communication. The communication subject itself can be the space. The space can be physical location, but before that it is the range of awareness. Therefore the understanding of communication started from the self, the range of awareness. The unified concept, me and self, is the same subject when talking to oneself, but it begins from the attitude of a different self from ‘me’.Therefore people seek for the conversation with oneself, and through the conversation it can increase the range of space to other subjects. If the conversation with oneself can be compared, it is similar o the behavior when people look at the mirror, like making funny faces or playing around. However generally when we look at ourselves on a mirror we tend to fix our hair or take a thorough look at our skin, not wanting to talk to ourselves. The communication with oneself is easy but unfamiliar process. From the conversation with oneself, our point of view naturally shifts to external environment from our own space of self. This curiosity, rather than the interests in other things, is the natural instinct to realize oneself through things that surround us. The reason is that all the things that surround us such as objects, people, nature, etc are the shadows of ourselves. External things such as objects, people, nature, etc can be newly realized through this process and the repetitions of the conversation with each subject make us realize the differences. These conversations and communications are the process of connection.
Web link / part 3_Web exhibitionhttp://www.maezm.com/project/c_f_d/project_index.htm
ALICE MUSEUM
Installation / 2007/ MAEZMCo-designer - Min Uk Tak, Jong Ho Kim Media Art - Seung Jun ChoiLocation - Seoul Art CenterClient - Design Museum, Seoul Art Center / Art Center NabiSponsor - Ministry of Culture, Sports and Tourism
Interactive remote control
alice museum
NIKE-LUNARLONConceptual products
Space / 2013 / MAEZM + ELOQUENCE + NIKEClient - NIKE KoreaLocation - Eloquence Magazin
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PEBBLE USB
Product/ 2009/ MAEZM38 x 24 x 11 (mm)Silicon
Client - olleh KT art Exhibition, Kumho gallery SeoulOwned by KT telecom co.Ltd
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Publication - Work shop / USA
EAT EAT / Hong kong AWM / Netherland
Abitare / Italy d(x)i /
Interiors / Korea
Diseno / Spain TED X Hongik / Korea style H /
Design JungDiseno Interior / SpainPublication - Work shop / USA
360 / China
pain GQ korea / Korea F5 / Russia
Bob / KoreaDomus / ItalyAmbientes / Chile
orea Publication / Independence design guide / UK
/ Korea
Casad / Italy
ELLE Decor / Italy
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Interiors / Korea Design / Israel
DH / China Pub
Desing Art & Business / KoreaLighting & Interiors / Korea
GQ Korea / Korea MD / Israel Detnk. / UK
Culture + Seoul / Koreaabout designCA design / Korea
Publication - Objet / USA, Korea
dezeen / UK
icaton - red dot year book / Germany Designboom / Italy
Masion / Korea Design Art & Business / Korea
Design Jungle / Korea
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BVD / Russia
La Vie / ChinaDesign net / Korea
Daily Chosen / Korea Interiors / Korea
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