The Market Facilitation Initiative

Communication Strategy

Summary of Survey’s Results

Created: November 2009

(Detailed Results Annexed)

platforms members use the most

• Skype: 77%

• Facebook: 51%

• LinkedIn: 32%

users’ experience in current platform

• Most respondents (45%) have had an

average experience (3 in scale of 1 to 5)

• 15% have never used it

• Several comments are negative in terms

of usability, structure and graphic design

summary of ideas to improve (I)

• user-friendly emails (readability & design)

• easy navigation

• regional, real-time online discussions• discussions for short periods of time

• in-person discussions

• reminders of ongoing discussions

• short- and long-term calendar of discussions

summary of ideas to improve (II)

• classify members according to interests and expertise

• periodic summaries and updates• easy to locate, central dashboard of

MaFI’s structure, products and ideas• multiple communication platforms• user-friendly log-in process• reduce spam or irrelevant emails• increase practical cases

Annex

Survey’s Detailed Results

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