Student Copy

What you get on front covers

.

Masthead

Kicker Cover Line

Secondary Lead

Graphic Feature or Puff

Selling Line or Banner

Feature Article Photo

Anchorage

Flash

Menu Strip

Bar Code

Date Line

Headline

Web-links?

Ears?

Plug

Web address

e.g. Connotations of the Masthead What meaning is added with the

interaction between anchorage and photos

What lifestyles are hinted at in taglines, kickers and use of language in general

What is regarded as most important on the cover and why you think this is

What tone / type of language is used

How front covers are conceived and laid out

The Masthead used for MOJO magazine is used in every issue, sometimes varying in colour to match the colour scheme of the page. The font is quite bold and usually juxtaposes against the colour of the background to help it stand out. In this case, The masthead is placed infront of the main image of which is in Black & white. The bold, white font over the main image stands out and clearly announced the title of the magazine.

The layout of the front spread is simple and is set this way, in a way that the main focus is the main image. The main image uses indirect mode of address and the two separate images are arranged in this way (facing each other) to signify a sense of a similarity between the two artists which we find out that it is the link with Acid Rock in the Anchorage below.

A photo-shopped image of a psychedelic, ‘trip’ inspired picture is used as the background of the cover to link with the headline & main article of the magazine.

The Headline is different from the usually headlines used with MOJO. The headline ‘The trip’ does not give away who the artists’ are, whereas, most issues do. This could be to set a sense of mystery and portray the artists’ in the image as of enigmatic characters.

The use of space in this issue cover is used well as no area is left dramatically uncovered and no area appears too cramped. The left third is the most dominant third as it contains most of the text & information about the mag

The Masthead used for MOJO magazine is used in every issue, sometimes varying in colour to match the colour scheme of the page. The font is quite bold and usually juxtaposes against the colour of the background to help it stand out. In this case, the main image is placed infront of the masthead, this could be indicate power or domination.

The colour scheme circulates around the colours Black, Red & Grey. This links with the main image of The Specials. The monochrome pattern is associated with the music genre Ska in which the band specify in.

The anchorage links with the main image as it suggests a serious vibe and implies the band are of the genre ‘Ska-punk’, which is usually associated with anarchy behaviour and having your own opinions.

The main image is a high angled, long shot of the Ska band, The Specials. The direct mode address suggests a ‘ready for trouble’ kind of vibe & is quite intimidating.

The headline is placed infront of the image in a bold font to imply a ‘this is who we are’ sentiment.

The use of space used in this cover works well and no areas are overly cramped. The right third is a little bit more dominant than the other two, however, the main image broadens out the cover.

The Masthead used for MOJO magazine is used in every issue, sometimes varying in colour to match the colour scheme of the page. The font is quite bold and usually juxtaposes against the colour of the background to help it stand out. In this case, the colour white stands out from the Red & Orange colour background, annoucing the name of the magazine boldly.

The graphic features are flame-like shapes linking with the colour scheme and setting a sense of a rawness & wild attitudes of the artist/band in the main image.

The same font is used throughout the cover. A psychedelic,, 70’s styled font is used, which links with the background of the person in the image of their decade of fame & the genre

they specify in. The colour scheme is based around a red, orange, and white colours.

The direct mode of address used in the high angled main image indicates a ‘here I am’ attitude. The image looks edited in a greyscale/blue tint and works well with standing out from the backdrop.

Although the headline describes ‘Pink Floyd’, the main image only shows a single artists. The anchorage for the headline (which is set out unusually compared to the other headline-and-anchorage layouts from MOJO) is tilted & placed underneath & describes who the artist in the image is. The ‘Pink Floyd’ reference may have been used as the band he featured in, may be more well known that Syd Barrett solo, attracting more readers.

- BLUE, WHITE & BLACK COLOUR SCHEME = Sets a mysterious & ‘cool’ aura - The same font all over the magazine, varying in colours and sizes

The Masthead used for MOJO magazine is used in every issue, sometimes varying in colour to match the colour scheme of the page. The font is quite bold and usually juxtaposes against the colour of the background to help it stand out. In this case, the masthead is in a white font against the main image’s area of black & the background’s navy shade. This makes the masthead looking striking and adds a sense of subtly about the person in the main image.

The secondary lead and the details of it, replace the usual

format of the selling banner.

The direct mode of address used in the main image signifies vulnerability. The lack of facial expression may be to put across a mysterious vibe which would link into the colour scheme and also, the artists’ unique style/look..

The use of space used in this cover is done well, however, the page looks a little chaotic in the first & right third with the use of text, leaving the middle third practically just showing just the main image and cutting through the header and selling line.

The Masthead used for MOJO magazine is used in every issue, sometimes varying in colour to match the colour scheme of the page. The font is quite bold and usually juxtaposes against the colour of the background to help it stand out. In this case, the colour white stands out from the Red coloured background, announcing the name of the magazine boldly. In this case, the front image spills over the masthead which signifies power & adds to the genre stereotypes of punk in which the band specify in.

The direct mode of address used in the main image suggests authority & power. The positioning of the band could be to represent a gang-like relationship within the band and the facial expressions of the members are intimidating.

The use of space used in this cover is done well. The main image makes sure that the

COLOUR - Is a colour scheme used? Is it the same with every issue or switch according to the images? Is there a pattern as to where colour is used? Does colour have its own meaning?

FONTS - Roughly how many different fonts (not sizes) are used? Can you link the same fonts with the same conventions?

STYLE - What look and feel is created? How much does the cover image contribute to this? What photographic techniques are used? Describe the mode of address and overall look e.g. invitational, mysterious etc. Is a theme used e.g. futuristic? Does an enigma prompt the reader to ask questions?

USE OF SPACE - How has the rule of thirds been used? Does the left-third dominate? Is the use of space typical e.g. masthead top-left, headline sitting at the bottom of the mid-third etc.? Is it spread out, blocky, chaotic? Is there any dead space or white space?

CONCLUDE – Why do you think it is designed as it is? Does it reinforce or challenge the typical conventions? Is it: poster-style, busy , loud, inyerface, smooth, slick, stylish, fun etc.?

Direct mode of address can appear ‘in yer face’, serious, warm…

Indirect mode of address can be mysterious, lively, sombre…

Creates a wacky, fun image, sharing an identity with the reader that offers the ‘independence’ of indie music.

Enigma – what are they getting up to now?