magazine€¦ · 02 dachser magazine numbers that count learn to play the piano, at last! 104 years...
TRANSCRIPT
EDITION 4/2013
THE WORLD OF INTELLIGENT LOGISTICSmagazine
ELEVATORS AND ESCALATORS FOR THE EMPIRE STATE BUILDING
HIGHEST LEVELOF PERFECTION
OVERLAND TRANSPORT PERFECT NAVIGATION WITH YARD MANAGEMENT
SOCIAL RESPONSIBILITYFROM EDUCATION TO SUSTAINABILITY
02 DACHSER magazine
NUMBERS THAT COUNT
Learn to play the piano, at last! 104 years ...... was the age of exceptional pianist Draga Matkovic, native of the
Balkans, when she performed her final public concert in June
2012—100 years after her first piano lesson. Neurologists in Zurich
are teaching septuagenarians to play the piano—and it works.
Just don’t give up!
Tighten, tone, and firm your body! 31,670,000 gym athletes ...... are registered at fitness clubs in Spain,
Germany, Great Britain, and France. Since 2007,
an average 2 million more add themselves
to the ranks each year. If you’re a beginner,
you would hardly be noticed.
Start sending postcards again! 165,000,000,000 e-mails ...... are sent throughout the world each and
every day. But only very few handwritten
letters these days. So in 2014, mail an im-
age, in your own hand, with heart and soul.
They will love it.
Eat a grrrreat diet!339,200,000 vegetarians ...... live in India. In Europe, the number
is rapidly on the rise: between
eight percent (Germany) and
two percent (France) declare
themselves meat-free.
Save the forest!12,000,000,000 trees ...... (in words: twelve billion) have been
planted in 193 countries over the past six
years, thanks to plant-for-the-planet.org.
This award-winning initiative fights for
development and the environment—with
spade in hand. Anyone can join in—even
without boots and shovel.
Laugh more often!400 times a day ...
... is the number of times a baby laughs in its first year of life.
Adults just 15 times—much too little. In fact, laughter is
the best fitness training: it activates almost 300 muscles in
the process and improves circulation, strengthens the
immune system, and protects the cardiovascular system.
NEW YEAR, NEW HAPPINESSThe road to the New Year is paved with good resolutions.
DACHSER magazine 03
TABLE OF CONTENTS
Publishing informationPublished by: Dachser GmbH & Co. KG, Memminger Str. 140, 87439 Kempten, Germany, Internet: www.dachser.com Overall responsibility: Dr. Andreas Froschmayer Editor-
in-chief: Theresia Gläser, Tel.: +49 831 5916-1421, Fax: +49 831 5916-8-1421, e-mail: [email protected] Editors: Martin Neft, Anne Reiter, Christian Weber Editorial
assistant: Andrea Reiter, Tel.: +49 831 5916-1424, e-mail: [email protected] Publisher: Burda Creative Group GmbH, Arabellastr. 23, 81925 Munich, Germany,
Tel.: +49 89 9250-1320, Fax: +49 89 9250-1680 Managing director: Gregor Vogelsang, Dr.-Ing. Christian Fill Project manager Burda Creative Group: Marcus Schick Design: Ralph
Zimmermann Photos: all photos Dachser except iStockphoto.com (pp. 1, 2, 3, 8, 9, 10, 11, 13, 14, 15, 24, 25, 27, 28, 29, 30, 31), visuelavue-fotolia.com (p. 2), Pablo Damonte/
depositphotos.com (pp. 4, 5), Otis GmbH & Co. OHG (pp. 7, 9), Olaf Krüger/Dachser (p. 12), scenery1-fotolia.com (p. 18), Rosenbauer (pp. 3, 18, 19), Rolf Kosecki (pp. 3, 20–23),
Robert Martin/Dachser (p. 35), Illustration: Ralph Zimmermann (pp. 32–34) Printer: AZ Druck und Datentechnik GmbH, 87437 Kempten, Germany Circulation: 38,000/54th volume
Publication: 4 x per year Languages: German, English, French. DACHSER magazine is printed on NovaTech paper certified in accordance with the FSC® mix for sustainable forestry.
04
18
20
TITLE STORY
Project Logistics: Transport of Escalators and Elevators for UTC/Otis 04
FORUM
People and Markets: 10Dachser Children’s Aid Project in India;Preventative Care for Apprentices; RACE 2050 Power: What Really Makes People Strong 14
EXPERTISE
Overland Transport/IT: Better and More Efficient Cargo Handling with Yard Management 16Special Transports: Airport-Based Fire Engines 18
NETWORK
Air & Sea Logistics: From the Far East toTatarstan—A Factory Embarks on a Journey 20Air Freight: Airport Hubs for Global Commerce 24Network Expertise: News from the Dachser World 26Brazil: Athletic Goals in the Shadow of Sugarloaf Mountain 28
BUSINESS LOUNGE
Nature & Environment: Bernhard Simon speaks with George Chira 32
GOOD NEWS
Flowers: Blooms Convey Joyous Messages 35
F Our DACHSER eLetter is packed with evenmore information.
28
TITLE STORY
04 DACHSER magazin
hEverything has to fit perfectly. Espe-
cially when something really big is
looming on the horizon. The Empire State
Building, rising up into the skies over New
York City, is emblematic of this truth. Fly -
ing into the clouds at 443.2 meters (includ-
ing the rooftop antenna), the building had to
be completed within exactly 18 months in
Holistic logistics combines global supply chains with high goals. For Otis, Dachser brings all logistical functions into play. And not just for the new elevators in the legendary Empire State Building.
HIGHEST LEVEL OF
PERFECTION
1929/30. Back then, it not only soared past
all others to become the world’s tallest build-
ing, it was also seen as a miracle of both the
art of engineering and the logistics required
to make it happen. To this day it remains one
of the most iconic and best recognized
skyscrapers in the world. From street level,
the walk up to the viewing platform is a ‡
DACHSER magazine 05
TITLE STORY
Skyscrapers need elevators—even the Empire State Building
ROAD FREIGHT AIR FREIGHT OCEAN FREIGHT CONSULTING WAREHOUSING
TITLE STORY
06 DACHSER magazine
breathtaking (literally) 1,860 steps. Visitors
can breathe a sigh of relief, though: the ele -
vator gets them to the 86th floor in less
than a minute. And each year, that’s precise-
ly how roughly ten million people reach the
roof of Manhattan, where—on a clear day—
the view can roam over five of the USA’s fifty
states. Another part of this richly historic
experience: by the time the skyscraper offi-
cially opened in 1931, elevators manufac-
tured by Otis, the world’s leading elevator
manufacturer and service provider (see box,
p. 7) were whisking visitors to the uppermost
floors. And still to this day, Otis cabins are
transporting passengers by the thousands
each day to the viewing platform or to their
offices. Two years ago, Otis was awarded the
contract to retrofit the building’s 68 elevators
with the latest state of the art equipment.
A matter of prestige for the company—and
a profound logistical challenge.
Thinking from the customer’s perspectiveAs a long-term partner of Otis and its parent
company, United Technologies Corporation
(or “UTC” for short), Dachser was in charge
of all logistical services for the Empire State
Building project: from Otis’s European and
Chinese plants to the exact, just-in-time
delivery of the elevator cars to Fifth Avenue.
“This involves the toughest demands,” stress-
es Oliver Kallus, Division Manager Corpo-
rate Key Account Management at Dachser.
“We want to enter into holistic and global
strategic partnerships with our customers
and develop these relationships jointly with
them—as was the case with Otis from the
very beginning.” Tailor-made “fulfillment
logistics,” Kallus continues, would addition-
ally link all the associated logistical func -
tions along the customer’s supply chain. “Our
job is to combine them efficiently and cost-
effectively. An enduring, trusting, and suc-
cessful partnership creates a solid founda -
tion for this purpose.” With this approach,
Dachser is following its own claim of being
the most integrated logistics provider world-
wide. “In the process, we are thinking from
the customer’s perspective and asking this
question: starting from production, how
should the entire supply chain be structured
so that the customer gets the goods it
needs, when it needs them,” Kallus explains.
“To get there, we have to go very deep into
the processes together, as with Otis. The
important thing is that you can control the
supply chain everywhere, so that you can have
the influence necessary to achieve a shared
success.” The Empire State Building pro -
ject, for example, demonstrates the level of
complexity that such fulfillment logistics
Integrated FulfillmentLogistics at Dachseralways follows astrategic and a holisticapproach. It unites various logistical sub-functions—for andwith the Customer—together with inno -vative network architecture. This notonly includes in-houselogistics and processoptimization but also value-added services and networkmanagement.
Worldwide, integrated logistics for Otis encompasses a broad scope of services
An escalator on a journey
DACHSER magazine 07
TITLE STORY
Futuristic elevators in Berlin
can attain within a practical setting—and
what specific challenges it must address.
“We can’t let anything go awry,” contends
Thomas Krüger, Regional Manager ASL
EMEA and Key Account Manager ASL
for Otis. “All the work has to be conducted
while the building is in full operation,” says
Kenneth Zill, Global Logistics Manager at
Otis, in describing the requirements. For in
the end, a New York landmark cannot simp -
ly be paralyzed for days or even weeks just
to renovate the elevators. In addition, the
building had no space for a staging area.
Dachser supports the positioning of equip-
ment to a local warehouse, based on a metic-
ulously detailed, very tight schedule. Due
to local considerations a 3rd party delivered
the equipment so that the Otis team could
install them immediately.
From China into the worldThis is tense enough on its own merits, but
one cannot forget the fact that the supply
chain also had to be managed on a global
basis. A milestone for this can be found
roughly 12,000 kilometers due east. Otis
manufactures some of the individual com -
ponents for its elevators at its production
sites in China. Dachser organizes the trans-
port of the geared machines, governors, and
counterbalances from there. Components
are prepared for export at the Dachser logis-
tics centers in Hong Kong and Shanghai.
Then they go by ship to the USA, where
Dachser also handles the customs clearance
at the port and ground transportation. “The
next step is to administer a predictable, on-
time delivery by connecting with various
modes of transport,” Krüger explains the
challenge in broad strokes. Dachser provides
comprehensive logistics services for Otis
here. The logistics provider’s complete port-
folio of solutions is in demand. The current
invitation to tender involves the shipment
of over 8,000 containers with elevator com-
ponents. In China alone, about 3,600 boxes
had to hit the road. Indeed, every tenth
container held components for the projects
in the USA. A majority is shipped within
Asia. An interesting contrast: today the
tallest buildings in the world stand in China,
Malaysia, Dubai, and Kuala Lumpur.
In-depth understanding“Integrated logistics services are character-
ized by an intensive, insightful customer
relationship and an in-depth understanding
of the procurement and supply chain as well
as globally interlinked production processes,”
explains Bernhard Simon, spokesman of the
Management Board. Thus, it extends far
beyond the filling of orders for individual
projects. The Empire State Building’s ele -
vators are not the only collaboration bet -
ween Dachser and Otis; they are but a glance
at a much greater and comprehensive logis-
tics relationship. For example, operating from
the USA, Dachser is also organizing the trans-
port of 50 elevators and 130 escalators ‡
All safe, gentlemen: excitement in the elevatorInnovative technology is thrilling.
This was also true in 1853 when,
at an exhibition at the Crystal
Palace in New York, visitors let
their breath be taken away, for
just a moment. As one man
stood on an elevator platform,
another below the platform
hacked at the only load-bearing
cable with an axe. But the plat-
form did not plummet to the
depths, instead it moved only
a few centimeters. “All safe,
gentlemen!” Elisha Graves Otis
called down from the platform.
The grinning axe-chopper re-
mained unscathed. With this
dramatic demonstration of a
safety brake, Otis revolutionized
elevator technology. Since then,
elevators could be installed
in ever larger buildings. In 1856,
Otis installed the first personal
elevator in New York. Today,
its cabins transport people up
the Eiffel Tower, the CN Tower,
the Burj Khalifa, and the Empire
State Building—to name just
a few.
HISTORY
hh Intelligent logistics
concepts always
have a holistic dimension
Bernhard Simon, spokesman of the
Management Board
TITLE STORY
08 DACHSER magazine
Up we go! Escalators are comfort zones for a mobile society
UTC/OtisUnited Technologies Corp. (UTC),
headquartered in Hartford,
Connecticut, offers high-tech
products and services for the con-
struction and aeronautics industry.
The US-based group employs
just under 200,000 employees,
and in 2012, generated revenues
of USD 58 billion. Otis is the world’s
largest manufacturer of elevators,
escalators and moving walkways.
The company has its headquarters
in Farmington, Connecticut and
employs 61,000 people world -
wide. The products and services
are offered in over 200 countries.
Altogether, Otis maintains 1.8 million
elevators and escalators worldwide.
Xizi OtisDachser provides outbound logis -
tics support for Otis’ largest manu-
facturing site XIZI Otis in Hangzhou,
through warehouses located in
Shanghai. Effective December 2013,
elevator and escalator export
operations will be consolidated into
one 7,000 sqm facility in Fengxian,
Shanghai. Through October 2013,
Dachser has handled 2,257 ele -
vators and 826 escalators through
their Shanghai facilities.
INFORMATION
DACHSER magazine 09
TITLE STORY
clearance. In the Czech city of Břeclav,
Dachser runs the in-house logistics at the
Otis plant with a few employees, starting at
the dock, then to parts supply for production,
through to packaging and shipment of the
finished products. The unlimited, globally-
oriented logistics also include the integration
of the European and international Dachser
network. Its hub & spoke structure and syn-
chronized transit movements have turned
it into the pulse generator of the supply chain.
In France, Dachser prepares elevators at
various locations for domestic sales, and
organizes these—including destinations
from the Eiffel Tower to La Défense in
Paris’s office district. In Spain, Dachser also
actively operates for Otis. All told, Dachser
maintains its own contract logistics center
at the company’s ten core locations. “Intelli-
gent logistics concepts always have a holistic
dimension,” explains Bernhard Simon. The
from China to Panama City. The metro -
politan transit authority in the capital of
the Central American nation is currently
building a new subway for its 880,000 inhab-
itants. Dachser is taking over the entire door-
to-door delivery: shipment from Shanghai,
transport to a local warehouse and finally,
the delivery to the construction site. The
shared experience and the integration of the
logistics provider is also paying off for Otis.
“Dachser succeeded in shortening the origi-
nal transport timeframe from 35 to 28 days,”
Kenneth Zill, the Otis Global Logistics
Manager, explains enthusiastically. “Orders
like these are nothing like standard services,”
says Thomas Krüger. Indeed, the whole
battery of logistics expertise is called for here.
The basis for this is formed by a strategic
partnership between Otis and Dachser that
has been cultivated over years. “The collabo-
ration with Dachser started in 1999, when
we were looking for transportation capabili -
ties for our escalator factory in Stadthagen,
Germany,” recalls Lynn Kopinsky, Director
Global Supply Chain & Logistics Strategy.
From that point onward, the partnership
grew continuously to where Dachser cur-
rently supports Otis across multiple trans-
portation modes, and global operations. In
2000, sales with Otis equaled just over one
million euros and has continued to grow to
one of the largest transportation and logis -
tics providers for Otis. On a global basis,
United Technologies, the parent company of
Otis, uses the entire spectrum of the services
from the logistics provider from Kempten,
Germany: everything from basic transport,
in-house logistics, and contract logistics.
To Oliver Kallus, this is the result of success-
ful, fully integrated solutions. “With Otis,
we have also been able to establish the basis
for other diverse business developments
within United Technologies,” Kallus adds.
Keeping an eye on everythingA few examples can show how complex the
range of logistics services can be: Dachser
organizes worldwide transportation for Otis,
and ensures on-time supply through to pro-
duction. Individual components, as well as
entire escalators, are warehoused; the finished
products, accessories, or service parts are
transported throughout the world by sea or
air freight and by ground transportation. The
scope of services also includes the entire
management of the shipment and customs
Moving people
Logistical performance is taken for granted. Oliver Mäske,
Director SCM, Logistics OTIS UCEEA (United Kingdom,
Central and Eastern Europe), defines very particular focal
points when choosing a logistics company.
Do you actually know how many people you move every day with Otis
products?
We move the entire world population every five days—arithmetically speaking.
One finds Otis products virtually throughout the entire world. That must
be an enormous challenge logistically speaking.
Yes, but not the way you think. The spotlight is not on the logistics services
being provided. They have to work. We take this for granted. It is crucial to
choose the right provider because this is the part of the logistical process that
the customer sees. That’s why we may not be Dachser’s largest customer,
but we are certainly one of the most demanding ones.
You utilize almost the entire range of services that Dachser provides.
What is the advantage of doing that, as opposed to using individual
service providers?
We want everything to run like clockwork. The individual logistical elements
have to dovetail perfectly. To give you an example: escalators are special, over-
size transports. Dachser picks them up at our plant, packages them, obtains
the flatbed trailers, takes care of the schedules and the road closures, procures
the permits, and delivers right on schedule.
FACE-TO-FACE
foundations for all logistics subservices are
reliability, safety, and transparency. In order to
increase value creation for customers, one
must be capable of thinking and acting from
the customer’s perspective. Given the com-
prehensive range of services, the partner -
ship with Otis is of crucial significance for
Dachser. “Our quality claim—that is, our
imperative to offer an equally intelligent and
integrated logistics service worldwide—must
be validated here each day,” stresses Bernhard
Simon. As the Otis/Dachser relationship
evolves, Otis continues to raise the perform-
ance bar with the expectation that Dachser
will provide new and innovative solutions to
Otis’ logistics challenges. That is a challenge
that Dachser is glad to confront, with a pro-
found sense of conviction. Every day anew.
Regardless of whether the tasks are purport-
edly minor in scope, or as prominent as the
Empire State Building. A. Heintze
FORUM
10 DACHSER magazine
Since 2005, Dachser has been collaborating with thechildren’s aid organization terre des hommes to supportthe sustainable development of children, and of villageresidents overall, in the Indian province of Uttar Pradesh.
hFrom education to sustainability: this
is the “schedule” that Dachser and the
aid organization terre des hommes have been
following since 2005 in their work on an
aid project in India’s northern province of
Uttar Pradesh. The goal: to send children,
particularly girls, to school, provide them
with an education, and put the responsi -
bility for shaping their own lives—and their
village community—in their hands. And to
do so in a healthy environment that is worth
preserving.
“Helping people help themselves is the very
foundation of the commitment that Dachser
and our local project partners have made,”
states Bernhard Simon, spokesman of the
Dachser Management Board. The family-
owned company intends to invest around
EUR 900,000 in the project that is slated
to run from 2005 to 2015. “If it wasn’t clear
before, then the advance of globalization is
making it perfectly obvious that we all
live in the same world and have to take
respon sibility for each other,” says Simon.
RE
SP
ON
SIB
ILIT
YProjects in India
HELPING PEOPLE HELP THEMSELVES
11,000 children took advantage of educational opportunities
64 percent subsequently attended state-run or private schools
1,400 girls received assistance enabling them to attend more
advanced schools
40 percent fewer dropouts
2,900 girls attended vocational training centers
2005 –2013: KEY FIGURES WITH A FUTURE
DACHSER magazine 11
FORUM
“If the attitude is ‘we really ought to do
something,’ then nothing will get done.
The main thing is to really tackle problems
head on,” Simon emphasizes. The particular
focus of the aid provided by the project are
children, especially girls, and young women.
“In order to fundamentally improve their
situation, we and our project partners have
made it our top priority to put the infor -
mation in the hands of the village residents,”
declares Simon. “For example, information
about basic children’s rights, such as the
right to education and protection against
ex ploitation and violence as well as the
right to information and the right to par tici-
pate in the community. The legal rights of
girls play a particularly important role, as
they are frequently and flagrantly violated,
especially in rural areas.”
Learning for lifeInformation, education, and training oppor-
tunities are worth it: the local project partners
have already succeeded in providing assis-
tance to more than 11,000 children. Through
workshops and other activities, more than
4,000 girls and young women have learned
about their rights, their educational opportu-
nities, and job opportunities. Here, 344 chil-
dren have gotten involved with 25 different
groups that promote the rights of children.
The number of girls who attend school was
increased by 800 percent, and the percentage
of dropouts was reduced dramatically. “You
can see that all of this has a lasting impact
when, for example, a young man who himself
received assistance now teaches children to
prepare them and enable them to attend
state-run schools,” says Simon, talking about
his recent visit to Uttar Pradesh. “To see how
people are able to organize themselves and
to build networks is one of the highlights
of the terre des hommes project for me,” says
Simon. The willpower to take your life into
your own hands—this is very consistent with
Dachser’s philosophy: “Living and working
together in a spirit of cooperation creates
good prospects for today’s and tomorrow’s
generations,” says Simon. “This is an exam-
ple of corporate responsibility—whether on
a small or a large scale.” M. Schick
On page 32, learn more about the terre deshommes project when Bernhard Simon speakswith George Chira, regional coordinator of terre des hommes, Germany.
Independence
through knowledge
Clean water for everyone
Education—for a positive future
Bernhard Simon
(center) with project leaders
12 DACHSER magazine
FORUM: PEOPLE & MARKETS
“The health of our employees is of para-
mount importance to us.” As with Dachser
as a whole, for Olaf Schmidt, head of
the Logistics Center Berlin-Brandenburg in
Schönefeld, Germany, the overall health of
and preventative care for apprentices is also
at the top of his agenda. Indeed, he was
absolutely delighted to learn that this
year, the “Message!” series—which Dachser
launched for the third time, under its
comprehensive wellness program known as
“Intelligent Care”—is making a stopover
in Schönefeld. Guided by the motto
“Dif ferent Talents: One
Team,” 15 groups from
various branch offices,
each with ten junior staff
members, met up for
some lively group ath -
letic competition. While
physical fitness is inte -
gral to truck-pulling or a
rousing tire-flip game, the
apprentices also had to
demon strate their dexterity,
tactical acuity, and team
spirit. Two days later, the
team from Langenhagen was
ahead by a nose.
Health
FIT AT WORKThrough the “Message!” event series, Dachser is helping its
youngest employees appreciate the importance of sports, movement,
and a healthy lifestyle.
Message!This event series is a part of
“Dachser Intelligent Care,” which
the family-owned business is using
to instill an appreciation for the
importance of sports, movement,
and a healthy lifestyle in its
youngest employees. “Message!”
is part of Dachser’s employer
branding and employee concept,
which this year is under the
patronage of Burkhard Eling,
Managing Director, Finance, Legal,
and Tax.
INFORMATION
IN BRIEF
At Dachser, the training and continuing
education of employees—whether on the
commercial side or the operations side of the
business—is a constant focus of Dachser’s
corporate training center in Cologne.
Indeed, in 2013 more than 3,000 employees
participated in 285 training programs at the
Dachser Academy. In addition, the transfer
of knowledge via e-learning is gaining
increasing significance. For instance, the
e-Training in Corporate Compliance was
rolled out successfully in over 20 countries;
since then, nearly 5,000 employees have
taken part in this training program.
On the ball: to the apprentices, strong muscles are definitely cool—and so is team spirit
DACHSER magazine 13
FORUM: PEOPLE & MARKETS
FROM WORST-CASESCENARIOS TO SUC-CESSFUL OUTCOMESFirst, the bad news: the demise of the automo-
tive, railway, and airplane industries in Europe
has been predicted often, along with the extinc-
tion of the shipbuilding and bicycle and
motorcycle industries. Now, the good news:
horror scenarios often lead to positive effects.
Such scenarios have resulted in industry be-
coming more modern, efficient, and even more
sustainable: ergo, not a sign of demise. Profes-
sor Hans-Liudger Dienel and Dr. Massimo
Moraglio, scientists from the Technical Uni-
versity of Berlin, turned this historic insight
into a starting point for their project, “Respon -
sible innovation agenda for competitive Euro-
pean transport industries up
to 2050,” or “RACE 2050” for
short. As part of the collabora-
tive research project, which the EU sponsored
with EUR 1.2 million, scenarios on the future of
European transportation and the transportation
industry were developed that extend up to the
year 2050. “Together with researchers and fu-
turologists, TU Berlin is studying those factors
essential to achieving sustainable growth in
the European transportation industry,” explains
Professor Dienel. “We always consider the
'worst-case’ scenario, too. It becomes the driv-
ing force toward a positive vision, one that gen-
erates resistance to the horror scenario and con-
sequently, inspires us to design a sustainable
future.” In addition, the project examined current
political processes, technologies, environmental
aspects, geopolitical trends, and other relevant
industries. Representatives from the worlds of
politics, science, and the transport industry then
develop realistic scenarios on this basis—and
hopefully, bring us good news as well.
Practice run
E-MOBILE AT THE TERMINALAs the first logistics provider to do so, Dachser
successfully tested a production-ready
terminal tractor that uses a 100% electrical
powertrain at two German sites.
Transporting trailers from the terminal parking spaces to the
loading docks is just part of everyday life in logistics. Sustainable
vehicle designs on an electric platform for these tasks, however,
are mostly just visions of the future. But not at Dachser. The lo-
gistics provider has been in close dialogue with research-based
EV manufacturers for some time now. Recently, a prototype that
special vehicles maker Terberg Nordlift engineered—with
Dachser's input from the logistics side—transported trailers on
the grounds of a couple of Dachser branches in Germany during
actual business operations. “The tractor test at the Dachser sites
in Herne and Hamburg were a complete success,” summed up
André Bilz from the engineering/technology purchasing depart-
ment at Dachser in Kempten. “We got really positive feedback
from the drivers because of the extremely low-noise, exhaust-free
drive operation.”
The electrically-powered driveshaft is configured for an output
of 160/180 hp at 1,800 to 2,800 rpm. The drive battery capacity
is 206 kilowatt hours—and at that level, the terminal tractor
can haul a total weight of 45 tons. The lithium-ion-phosphate
batteries are capable of a nine-hour operat-
ing period per battery charge, with only a
four-and-a-half hour charging time. “This
new drive concept is not only sustainable,
but eventually, cost-effective as well—after
serial production, when unit costs decline
and the synergy effects come to bear,” ex-
plains Arno Ortlieb, Managing Director of
Terberg Nordlift. “At that point,” says
Dachser technology expert André Bilz, “an
emissions-free electric tractor becomes a
very exciting option.”
You can learnmore aboutDachser’s innovative e-mobility concept here:
For more information on project content and partners, go to: www.race2050.org; queries can be sentdirectly to: [email protected].
Practice run in Herne
F
FORUM: ESSAY
h It was a time of turbulence when Isaac
Newton first saw the light of day in
1643: the British Isles were embroiled in
civil war; traditional social structures were
in collapse. While more and more small
farmers were expropriated, the Newtons of
the English town of Colsterworth became
part of a select few who reaped the benefits
of land redistribution. This relative wealth
put the possibility of a university degree
within the young man’s reach.
In Cambridge at the time, the teachings of
Aristotle were more popular than ever—
in matters of philosophy as well as the natu-
ral sciences. This son of a Colsterworth
farmer would turn the ancient principles
of thinking upside down—on several points.
In doing so, his thinking always centered
on the consideration of what the true nature
of “propulsion” is.
Rest as a state of motionAccording to Aristotle, all focused motion
needs a causal force, without which all bod-
ies come to rest. So, for example, the horse is
the driving power of the carriage. The animal
stops, the carriage stops, too. Newton invert-
ed this postulate with his law of inertia:
according to this law, power is not needed
to sustain velocity; rather, it is needed to
change the state of motion. The carriage does
not change from a “moving” state to a “rest-
ing” state just because the horse stops, but
instead because forces—such as wind and
frictional resistance—affect it.
In 1687, Issac Newton published his findings
in his Principia Mathematica. The “basic
laws of motion” formulated in it are consid-
ered today to be the foundation of classical
mechanics. For the first time ever, forces
could be measured quantitatively and cal -
culated through formulas. This had pro -
found practical implications on the economy
and the nascent industrialization process—
though efforts were directed at trying to me-
chanically exploit, as efficiently as possible,
the limited drive strength of the predom-
inant power sources of the time: wind
mills and water wheels.
Powerful steamEngineering attained immense signifi-
cance with an invention that became market-
ready during Newton’s lifetime. In 1712,
English master blacksmith Thomas New-
comen designed and built the first genuinely
practicable steam engine. Power generation
suddenly became independent of a fixed
location. And indeed, all of Europe would
be hissing and fuming soon thereafter.
It is the engine of any economic activity. Yet it was not until the dawn of the 18th century when power was first mechanically quantifiable. Engines and ever newer, increasingly innovative powertrains are propelling industry and transportation to this day.
FULL STEAMAHEAD
14 DACHSER magazine
FORUM: ESSAY
DACHSER magazine 15
With the rise of the industrial revolution
came radical changes to social structures.
Impoverished small farmers were increas -
ingly drawn to cities, where laborers were
needed at the new factories. This develop-
ment is also reflected in language use:
people suddenly became the “workforce,”
the “armed forces,” or the “teaching forces.”
In these connections, the use of the word
“force” became commonplace in English—
whereas the original “craft” came to denote
manual skills.
Meanwhile, raw muscle power at the
workplace became less in demand. The same
was true for modes of transportation.
Steam-driven locomotives and the first com-
bustion engines replaced teams of horses
and oxen, while the manner of transporta -
tion was built upon a new foundation. At
the same time, industrialized England’s
interpreta tion of “faster, higher, farther” was
made manifest through a new approach to
sports—one geared toward performance
and records. Entrepreneurs and businessmen
lauded the disciplining effect of physical
training and established many company
sports clubs. Eventually, athletes would vie
for inter national comparison at the Olympic
Games of the modern era, which first took
place in Athens in 1896.
Networks as enginesThose tests of strength have lost none of their
appeal to this date, regardless of how archaic
some types of sport may seem. Outside the
arena, however, flexing muscles counted even
less as a measure of physical superiority. En-
ergy and resource efficiency—which logis-
tics has elevated to a core principle—are at
the top of the agenda in business. Yet even
with this background, machines by them-
selves are no longer the engines of economic
and social developments today; rather, beside
the physical, there are also the increasingly
powerful digital networks of the World Wide
Web. Their efficacy can no longer be meas-
ured by the Newtonian laws of motion—in-
stead, new metrics have emerged: page im-
pressions, Facebook fans, and the number of
followers, among many others. S. Ermisch
Thanks to inventorJames Watt (1736–1819), “horsepower”became an interna-tional buzzword. TheScottish university lecturer and mechani-cal engineer was look-ing for an obvious unit of mass in order to measure the per-formance capacity ofthe steam engine. Even if the descriptor“HP” (or “horsepower”) has long since beensurpassed by the commonly used “watt,”horses still shift anyautomobile fan’s imagination into over-drive.
hhPower generation
suddenly became
independent of a fixed location
From horses to steam engines to modern Formula 1race cars: power continuesto write history
16 DACHSER magazine
EXPERTISE: OVERLAND TRANSPORT/IT
The right goods, at the right time, in the right place: with its new Yard Management tool, Dachser is adding even greater efficiency and safety to the loading and unloading tasks at the branches.
h Inside the cab of the three yard trans-
fer vehicles at Dachser’s branch office
in Hof, Germany, is almost like being inside
a taxi. The control unit has a display that is
lit up by a constant splash of new, up-to-date
drive orders. They show the drivers exactly
what must be brought where and when. The
only difference between the transfer vehicle
and a taxi: it’s not human bodies being trans-
ported from point A to point B, but swap-
bodies and semi-trailers. On-the-dot and ex-
actly as needed, the drivers maneuver them
from parking spaces to the appropriate dock
at the branch facility. To ensure such precise
navigation, everything moves according to a
centralized plan. The yard manager is the
one who controls yard organization—and its
PERFECT
NAVIGATIONdrivers—from his or her computer. This
precision management is possible thanks to
a new proprietary software product. “Yard
Management can do even more than any taxi
could. For instance, it seeks out the most
economically feasible bodies at that specific
point in time. And optimizes the work
flows in the process,” says Jens Müller, Divi-
sion Manager, Network Management and
Organization at Dachser. He engineered
this new intelligent tool together with his
team. This was preceded by years of inten -
sive analyses of daily vehicle movements at
the branch offices. “There were no suitable
software products on the market. That’s why
we took things into our own hands,” says
Müller. “Without management, the large
branch offices would gradually become
uneconomical at the current number of body
movements. The new computer-assisted
“Yard Management” application delivers
true-to-scale mapping of the operating
premises. The screen displays all of the
branch office’s park terminals, docks, and
unit loads—dynamically, of course. If, for
example, the unloading of a shipment is com-
plete, then the system registers this status.
Yard Management assists with the handling of vehicles,swap-bodies, or semi-trailers at the yard facility of a branch.This leads to more efficient administrationnot only of the docks,but the truck yards as well.
DACHSER magazine 17
EXPERTISE: OVERLAND TRANSPORT/IT
at the yard facility: all incoming drivers must
report to the yard manager and get precise
instructions as to where they should park
their loads. “In the past, typically several
people and telephone calls were involved, and
that complicated the entire process,” recalls
Stefan Hohm. “Yard Management saves us
time and provides even more safety. We
are really happy with it,” explains Hohm.
The program has been up and running at
his branch office since the end of February
2013 as a pilot project. Once the tests had
reached successful completion there, Yard
Management was rolled out at the Malsch,
Mannheim, and Berlin branches. Bad Salz -
uflen and the Eurohub in Überherrn fol-
hhThere were no
suitable software
products on the market.
That’s why we took things into
our own hands
Jens Müller, Division Manager,
Network Management andOrganization at Dachser
Managed intelligently: the yard transfer vehicle
The branch is the main switchboard
Then, the yard manager can send a com-
mand—by drag & drop on the computer
screen—to the yard vehicle, free ing up the
gate so that the next shipment can unload.
Simple processes “With this new development, transport
scheduling becomes much more transparent.
At all times, we know exactly where which
body is and can act accordingly,” says Stefan
Hohm, branch manager in Hof. The need is
vast. In fact, he may be looking at over 1,000
arrivals and departures in and out of his yard
each day—around the clock, except during
truck downtimes on Saturdays and Sundays.
The new system also makes the process safer
Vehicle movementscan be planned andmanaged on screenwith exact precision
You can also learn more about the rollout of Yard Management online at:
www.dachser.de/yardmanagement_enF
lowed at the end of July. “This proprietary
development takes care of Dachser’s specific
requirements optimally. We would be happy
to engineer the program even more, using the
good ideas that come out of the other branch
offices,” says Ingo Müller, Head of Depart-
ment Innovation & System Management at
Dachser in Kempten. The wheels of innova-
tion keep on turning at Dachser—driven by
the best ideas from our business practices,
for our business practices. L. Becker
EXPERTISE: SEA FREIGHT
18 DACHSER magazine
These fire trucks are on fire! Austria-based Rosenbauer supplies tailor-made, state-of-the-art technology to airports throughout the globe.Sophisticated project logistics are essential for this purpose.
LINECHARGED
h It’s a good thing that this Panther is
not on city streets. “If it pulled up next
to you at the stop light, its massive shadow
might just block out the sunlight,” Peter
Windhager says confidently. But this 1,260
HP machine is intended for deployment in
a completely different environment. This
Panther is an airport fire engine from the
Rosenbauer Company, whose head offices are
located in the Upper Austrian town of
Leonding. And it’s a real powerhouse. De-
pending on its motorization, the truck can
accelerate from 0 to 80 kph within 25 seconds
or less. It can still unleash the full force of its
firefighting power, even when at full throttle.
“It’s a formidable machine,” Windhager
states enthusiastically after a test drive. The
roof and front water nozzles are designed to
deliver a peak flow volume of up to 10,000
liters per minute and a throwing reach of 90
meters. “Incredible, almost unimaginable
forces are being generated here.” Peter Wind-
hager is all fired up, not just because of the
highly complex vehicular and extinguishing
technology behind this engine. The sea
freight export and project manager from
Dachser Austria and his team in Hörsching
specialize in the global shipment of these ve-
The “Panther” in action: high tech at its purest
DACHSER magazine 19
EXPERTISE: SEA FREIGHT
hicles. Successfully. That is why, in October
of this year, Dachser joined with Rosenbauer
in celebrating a noteworthy anniversary:
since 2008, 2,000 fire trucks were shipped to
their designated homes.
International project business“There’s a global demand for Rosenbauer fire
trucks: in Trinidad and Tobago as in the
Solomon Islands; in China, Africa, or Aus-
tralia—in essence, anywhere there is an air-
port,” explains Gerhard Wierer, Head of
Logistics and Purchasing at Rosenbauer.
With the aid of Dachser USA, the company
also ships specialized vehicles tot he entire
world from the USA. He adds that the in-
dustry is continuing to grow, especially in
countries with high security needs and in
emerging markets with intensified infra-
structural investments. “We believe our
prospects are excellent in the international
project business,” Wierer con tinues. The
variety of vehicles shipped by Rosenbauer is
vast: it ranges from chassis and bodies to
deployment-ready fire trucks, assembled
precisely to customer specifications. For the
logisticians in Hörsching, the shipping aspect
is a comprehensive project business, given
this background—one that involves many
specific, special tasks and regulations. “We
are constantly facing new challenges when it
comes to customized and specialized models
of six to 32 tons,” explains Windhager. Un-
der these conditions, he and his project plan-
ners anticipate an approximately two- to
four-week “preliminary notice period,” just
to be able to reserve the proper ship capaci-
ties, obtain the special driving permits, and
organize the flatbed trailers as well as drivers.
He noted that twice a month, a notary had to
come into the Dachser branch expressly for
the purpose of notarizing shipping docu-
ments and permits.
Proactive logistics partnerEither on the back of a flatbed truck or—if
possible—on their own four wheels, these
fire engines are ultimately headed on a route
that goes from Austria northward. From
Bremerhaven, Hamburg, or Antwerp, a por-
tion of the freight vehicles get on what are
known as “RoRo boats” (roll-on, roll-off ) to
their countries of destination. If such basic
shipping is impossible, then the fire trucks
are either hoisted by crane into the belly of
a “break bulk” ship or loaded onto so-called
“flat-rack containers”—the kind with no
sidewalls and no roof—and then onto con-
tainer ships. “In this process, Dachser has
proven to be a logistics partner who acts
proactively, but who also is actively aiding in
cost optimization. A high degree of flexibil -
ity is required, along with adherence to sched-
ules—especially when conducting customs
clearance, settling penalty claims, or accom-
modating ever-changing legal provisions,” as
Andreas Zeller, Sales Manager for Saudi
Arabia at Rosenbauer, describes what is ex-
pected of the logistics provider. Saudi Arabia
is considered one of the most important
airport fire engine markets for Rosenbauer.
“The General Authority of Civil Aviation
there, or GACA, has equipped its entire fleet
of ‘Fire & Rescue Vehicles’ with over 230
Rosenbauer vehicles at 28 airports,” Zeller
explains enthusiastically. And on top of this,
other neighboring airports—such as those in
Bahrain, Qatar, the United Arab Emirates,
Oman, Egypt, and the Sudan—are also being
supplied. Good times for Panther & Co. And
for safety at the world’s airports. M. Schick
hhWe believe our
prospects are
excellent in the international
project business
Gerhard Wierer, Head of Logistics and
Purchasing, Rosenbauer International AG
Rosenbauer International AGFor more than 145 years now,
Rosenbauer has been considered
among the leading international
manufacturers in fire-fighting tech-
nology for fire prevention and
emergency services. The company,
with head offices in Leonding/Upper
Austria, and its 2,400 employees
reported earnings of roughly
EUR 646 million for 2012 and sup-
plied fire brigades in 123 nations.
www.rosenbauer.com
INFORMATION
FFire truck being shipped to final destination
EXPERTISE: SPECIAL PROJECTS
20 DACHSER magazine
GRAVITY-FORCEShipping an entire factory across
thousands of kilometers from the Far East into Russian Tatarstan: when it comes to special projects and heavy cargo shipments, Dachser Air & Sea Logistics combines custom-tailored logistics solutions with meticulous foresightand excellent prospects.
hWhen it’s time for the really tough
jobs, this guy is on the spot: “Brabo,”
the imposing heavyweight champion of
Antwerp’s freight harbor. This giant among
floating derrick cranes can hoist up to 800
tons. This means it can load freighters not
just from the port side, but from the starboard
(seaward) side as well. Just recently, such
“muscle” has become heavy in demand. That’s
because an entire fertilizer plant—made up
of thousands of parts—is embarking on a
journey. The size of this task is daunting:
The heaviest equipment, an ammonia con-
verter, weighs 468 tons. “We head from
Antwerp to Mendeleevsk in the Russian
autonomous republic of Tatarstan, about
1,000 kilometers due east of Moscow,” ex-
plains Heiko Wirtz, head of sea freight at
Dachser in Düsseldorf. The 60-year-old
native of Mönchengladbach has been with
the logistics provider for ten years now.
He is managing the “Tatarstan Fertilizer
Pro ject” together with his team. A task of
some dimension: altogether, Dachser Air
& Sea Logistics will be moving 110,000
freight tons.
Mitsubishi Heavy Industries gained this
business and took over the delivery and as-
sembly of this turnkey-ready facility by 2015,
as part of the consortium made up of MHI,
the Japan-based Sojitz Corporation, and
CNCEC, a Chinese construction company.
At the end of 2010, as the Asia-Pacific Eco-
nomic Forum was taking place in Yokohama,
Japan, the contract for the delivery of the
complete fertilizer factory, worth over USD
1,0 billion, was signed by the consortium
in presence of the then-Russian President
Medvedev. Sojitz Corporation is responsible
for the segment from arrival in Antwerp un-
til shipment to the job site in Mendeleevsk.
Ultimately, Sojitz found the high-per form-
ance, worldwide-networked logistics pro -
vider it needed in the Düsseldorf branch
of Dachser ASL. Helmut Lustinetz spear -
headed the contract nego tiations and—after
nearly 15 months of negotiations—brought
the deal to a close, thanks to his experience
in Asia and his collaboration with the legal
and insurance department.
From the Far East to East EuropeThe components of the fertilizer factory
come primarily from the Far East and, to
a lesser extent, from Europe as well. Even-
tually they will make up one of the world’s
largest production facilities of its kind,
producing roughly 2,000 tons of ammonia
per day from natural gas fields, or 1,300
tons of ammonia and 668 tons of methanol
when conducting concurrent production.
In Antwerp, the parts are loaded accord ing
to size, weight, and priority onto train,
truck, or ship, which will transport them
on various routes to their final desti nation
in the Russian autonomous republic of ‡
DACHSER magazine 21
EXPERTISE: SPECIAL PROJECTS
Shipment is planned meticulously with down-to-the-minute precision
EXPERTISE: SPECIAL PROJECTS
22 DACHSER magazine
Tatarstan. To Heiko Wirtz and his team,
the logistic challenge is right up their
alley. Wirtz looks forward most of all to
the close collaboration with Japanese con-
trac tor Sojitz Corporation. “I have been fa-
miliar with Japan for many years now—the
people, their culture, and their business prac-
tices. We therefore have a good common
ground for the collaboration,” says Wirtz.
In Helmut Lustinetz, he has an ideal partner
at his side. Lustinetz lived and worked in
Korea for over twelve years and also held
responsibility for Japan during this time.
Here, on behalf of ASL management, he
oversaw project execution both in Antwerp,
upon arrival and further shipment, and in
Elabuga, upon ship un -loading and delivery
to the job site in Mendeleevsk.
A collaboration built on trust is essential—
because the journey of this fertilizer factory
really packs a punch. On the sea route,
the plant must first sail across the North
Sea and the Baltic Sea to St. Petersburg or
Ust Luga, near the Estonian border. From
there, it travels via river or land passage
for almost 1,700 kilometers to Mendeleevsk,
near the industrial metropolis of Naberezhnye
Chelny. “Brabo” does all the work in
Antwerp. The outriggers of the floating
derrick crane heave the gigantic boiler onto
the freighter. This is how a total of seven
“river/sea vessels” of the Volgo-Balt Class
will be loaded one after another. The
freighters measure 114 m in length, 13 m
in width, and have a draft of roughly three
and a half meters. Their capacity extends to
2,700 tons.
Exact timing“Communication is very important,” Heiko
Wirtz affirms. “The delivery must be timed
with exact precision. Particularly because of
the official permits for import to and trans-
port in Russia: once approved, it is impossi-
ble to make any changes. So we cannot wait.”
And therefore, the project manager is part
of the process at the loading phase. “Japanese
customers are very service-minded and
therefore always want to have direct access
to a Dachser contact onsite,” Wirtz points
out. Ultimately, transporting an entire
industrial facility into the depths of Russia
would be considered a “tricky task” by any
measure.
The time slots for shipment are very tight.
“The river routes are only passable from
May to October,” explains Heiko Wirtz.
“Before and after, they are solid ice over
long distances, and in particular in spring-
time the rivers are flooted.” So basically, each
individual kilometer of transport that Wirtz
is planning, together with transport engi-
neers and heavy-lift specialists from Dachser
Partner deugro in Bremen and Moscow, is a
challenge. The stretch from the arrival in
Elabuga to the job site is especially demand-
hhThe longest trailer
measured roughly
65 meters. You first have
to try and get that one around
the curve
Heiko Wirtz, Dachser Air & Sea Logistics
Düsseldorf
At the port of loading, Teamwork with a capital “T”
takes top priority
Waiting to be loaded
Mitsubishi Heavy Industries LtdFounded in 1884, the Japanese company with head office in Tokyo is
one of the largest machine producers in the world. The group of compa nies,
which has approximately 68,000 employees worldwide, offers a broad
range of products that extends from shipbuilding, power plant construction,
and aerospace technology to industrial plant construction.
www.mhi.co.jp
INFORMATION
F
DACHSER magazine 23
ing. The 37-kilo -meter-long route may only
be traversed with a police escort. But such an
XXL-heavy shipment has its pitfalls else-
where, too. “The longest trailer most recent-
ly measured around 65 meters,” says Wirtz,
“you first have to try and get that one around
the curve.” Just to get the special vehicle
through—which measures up to eight and
a half meters in height and includes a self-
propelled special trailer (SPMT) with 40
axles, as well as several 12-, 18-, and 16- x
1,5-axle hydraulic platform trailer—the
utility lines that run across the roads on
the way have to be temporarily dismantled.
But that’s only possible—if at all—in the
summertime, reports Wirtz. Because we
cannot forget that in Russia’s interior the
heat is turned back on around August 10th.
Transport as adventureEven several of the bridges on the long
itinerary are not set up to accommodate
the high tare weight of this heavily-loaded
semi-trailer truck. “In order to get a 650-
ton trailer across a river, a bypass had to
be built using gravel and ferroconcrete,” as
Wirtz describes the transportat ion adventure
across Russia. Antwerp has not seen the
TatarstanThe autonomous republic and its capitalcity Kazan lie west ofthe Urals, in the EastEuropean plain at the confluence of theVolga and the Kama.The country is con -sidered one of thewealthiest republics inthe Russian Federation because of its (par -tially untapped) oil and natural gas fields. Mining, vehicle construction, chemi-cal, and petrochemicalproduction, togetherwith agriculture, formthe backbone of itseconomy.
EXPERTISE: SPECIAL PROJECTS
“Brabo” makes even the heftiest loads seem to float on air
Full steam ahead: the floating derrick crane
Sojitz CorporationFounded in 2003 through the merger of Nichimen Corp. and Nissho Iwai Corp.,
Sojitz Corporation is one of the largest trading organization in Japan with
appr. 16,300 employees and appr. 450 subsidiaries and affiliates domestically
and globally. The group’s main business fields are: Machinery, Energy and
Metal, Chemicals and Consumer Lifestyle business.
www.sojitz.com
INFORMATION
F
slightest glimpse of all this commotion yet.
When loading in the freight harbor, each of
the factory’s building blocks has its place:
boiler, compressor, gear assemblies, pipes.
They all make the people at the harbour
appear like minia tures. Thank goodness that
“Brabo” is on the spot. With precision down
to the centimeter, the swimming colossus lets
the gigantic boiler float onto the freighter.
Then, the sparks and flashes begin to fly: to
ensure the massive cargo does not slip, the
workers are welding the boiler onto the ship’s
hull with harness straps. A great journey can
now begin—a truly great journey. M. Schick
EXPERTISE: AIR FREIGHT
24 DACHSER magazine
NETWORKED
WORLD Air freight is a driver of global trade. As the most critical hub in the globalization process, airport hubs are an integral component of the Dachser network.
* for more reliable comparison, tonnage based on 2011 figures (source: aci.aero)
HONG KONG 3,976,000 tons*Cargo handled: textiles and clothing; consumer products, including shoes, toys, electronics, telecommunications equip-ment, high-tech products, and components.
Destinations: Europe; India; USA; Central Asia
“Hong Kong is home to one of the most important cargo airports in the world; situated in a prime location in the Pearl River Delta region, it is often called the production center of the world. A ‘free trade port,’ Hong Kong enjoys specialtax status and is an attractive location for awide range of business areas.”
Nelson Wong, General Manager Air Freight of Dachser HK
SINGAPORE 1,898,000 tons*Cargo handled: electronics; machinery; consumer goods; construction equipment; industrial equipment; IT products;pharmaceuticals; chemicals; production technology; petroleum-based products; commercial goods
Destinations: Asia and the Pacific; Europe; USA
“Singapore is one of the world’s most important cargo airports and a main aviation hub for Southeast Asia. Since 1981, the airport operator has earned 430 awards, honors, and distinctions—including 30 ‘Best of’ awards in 2012 alone.”
Matthew Ong, Dachser Singapore
SHANGHAI 3,085,000 tons*Cargo handled: textiles; fabrics; machinery; electronics
Destinations: Germany; France; Finland; India; USA; Mexico; Brazil
“The third largest airport in the world, Shanghai is continuously expanding its capacities as the hub for the region.”
Elton Yuan,Dachser Shanghai
DACHSER magazine 25
EXPERTISE: AIR FREIGHT
BANGALORE 224,000 tons*Cargo handled: automotive; machinery; high-tech equipment;live animals; pharmaceuticals
Destinations: Europe; Asia; Far East
“The airport was named after the founder of Bangalore, Hiriya Kempe Gowda I. We use a two-story warehouse with a capacityof 200,000 tons.”
Sivaraman TS, Dachser India Pvt Ltd.
PARIS 2,300,000 tons*Cargo handled: textiles; industrial goods; baggage
Destinations: Southern Europe; North Africa; French overseas territories
“With 190 airlines and roughly 1,000 departures each day, Paris’s Roissy and Orly airports rank No. 1 in Europe in terms of freight and passengers. The central location makes Paris an ideal hub for continental and trans -continental freight services.”
Vincent Touya, Dachser France
MIAMI 1,841,000 tons*Cargo handled: automotive and mining industries
Destinations: Latin America
“Miami is the gateway to Latin America, and it is the USA’s fourth largest air freight hub after Memphis, Anchorage, and Louisville. Miami is a critical part of DachserUSA’s growth strategy.”
Mickey Diaz, Dachser USA
SÃO PAULO 430,000 tons*Cargo handled: automotive products; machinery; foodstuffs
Destinations: Europe; the Americas; Asia
“Viracopos Airport (VCP) is focused primarily on imports, whereas Guarulhos (GRU) mainly handles exports and passenger flights. Almost 60 percent of all air cargo to and fromBrazil passes through these two airports.”
Rodrigo Simões, Dachser Brasil Logística Ltda.
FRANKFURT 2,214,000 tons*Cargo handled: automotive; machinery; high-tech equipment;live animals; pharmaceuticals
Destinations: Shanghai; Seoul; Beijing; Hong Kong; Chicago;Dubai; Tokyo; Atlanta; New York; Bangkok
“Frankfurt’s location at the heart of Europe is a key factor to its success. Europe-wide, our highest-frequency routes are non-stop flights to Seouland Shanghai. Every week, 4,790 direct flightsdepart for 295 destinations in 107 countries.”
Florian Stefani,Dachser ASL Frankfurt am Main
26 DACHSER magazine
“If you want to achieve greater quality in your
services or the end product, you have to work
safely; if you want to achieve your safety
goals, you have to improve quality.” To Sarah
Tausend, who heads SQAS and environmen-
tal management in the Network Manage-
ment Organization unit at Dachser, security
and quality go hand-in-hand. Since 2009,
the Kempten-based logistics provider as-
sessed 18 of its branches—three of which
were in other European countries (Denmark,
Austria, Hungary) according to SQAS stan-
dards. The “Safety and Quality Assessment
System” is a tool for the uniform evaluation
of the logistics provider’s quality, safety, and
environmental management systems. “The
focus of the evaluation is on issues like regu-
lar SQAS assessments of the Dachser fleet,
or a good working relationship with sub -
SQAS at Dachser
PRAISEWORTHYBRANCHES
When it comes to quality and safety, Dachser puts the most exacting
demands on its branch offices. And in this regard, the challenging SQAS
Ratings set internationally recognized standards.
hhTo achieve your
safety goals,
you must improve quality
contractors. Just as much value is placed on
the internal freight forwarding processes,”
explains Sarah Tausend. “This is why the
branch office’s goals on the issues of safety,
health, quality, environment, and operational
safety should be defined and reexamined
each year. Even the administration of regu -
lar training programs—on, for instance, the
handling of dangerous goods, or the use of
personal protective gear and proper docu-
mentation—these are all part of the SQAS
evaluation system as well.” At the branch of-
fices, Tausend adds, the centrally controlled
management system for job, health, fire, and
environmental safety is the tool for imple-
menting internal safety and quality require-
ments—which, by the way, even exceed the
standards mandated by law. “With a rating
that basically exceeds 90 percent, Dachser
scores far and above the average of all
active SQAS reports in the European Chem-
ical Industry Council’s CEFIC database,”
Tausend points out. In order to maintain
high quality and excellent results, Dachser
plans on administering a maximum of three
initial assessments per year. Because cus-
tomer requests are increasing, additional
German branch offices in Dortmund and
Rheine are scheduled to undergo their first
SQAS assessment in 2014. The logistics
provider also intends to put the branch of-
fices in Romania and France through an
SQAS assessment.
Sarah Tausend, who heads up SQAS and
environmental managementin the Network Manage-
ment Organization unit at Dachser
NETWORKEXPERTISE
DACHSER magazine 27
+++ NEW LOGISTICS FACILITY IN GÖTEBORG +++
Dachser is intensifying its presence in the Nordic
countries with its new terminal in Sweden’s second
largest city. At the site, Dachser will then have 850 m2
of new office space and a 1,750 m2 transit bay with
15 gates at its disposal. The construction work began
in September 2013; operations are scheduled to
commence by mid-2014. The owner of the new facil-
ity is Galliker Logistic AB, Sweden, which plans to
use portions of the facility separately from Dachser.
Dachser is tenant and designed the facility through
its construction department, which operates through -
out Europe, based on the standards and require-
ments of both companies. +++
+++ MORE SPACE FOR FOOD +++ For the start of the European
Food Network, Dachser is investing heavily in its Food Logistics
business field. Since the summer of this year, the logistics
provider has started up new systems for the transshipment and
storage of food at three locations in Germany. A new 5,200 m2
transit terminal and a 7,500 m2 high bay storage facility with
15,000 palette storage spaces have been up and running in Lan-
genau near Ulm since October 2012. Also, in Kornwestheim (near
Stuttgart), another 6,000 m2 of additional logistics space were
procured for product storage in the two-to-seven degree (Celsius)
temperature range. The new transshipment terminal for food at
the Dachser Logistics Center Berlin in Schönefeld holds 7,200 m2
of space. This facility allows for the simultaneous loading and unloading of 76 trucks. The investment volume for the three
sites collectively equals around EUR 50 million. To Alfred Miller, Head of Dachser Food Logistics, it represents a crucial
investment in the future: “This is the only way for us to run four-day weeks during peak capacity periods with guaranteed
stability and offer our customers a consistently high level of service quality at the same time.” +++
+++ JOINT VENTURE IN FINLAND +++ Dachser has
acquired the majority interest in Oy Waco Logistics Fin-
land. The air and sea freight shipping company based
in Vantaa, in southern Finland (near the Finnish capital,
Helsinki) maintains additional sites in the important
business centers of Lahti, Oulu, Tampere, and Vasa,
thus attaining complete coverage in the “land of a
thousand lakes.” The company and its 54 employees
generated revenues of just under EUR 24
million in 2012. Waco Finland
was founded in 1996 by
leading members of the
World Air Cargo Organisa-
tion (or “WACO”), together with
three other Finnish sharehold -
ers. In addition to Dachser, the
owners also include the Japanese
lo gistics company Nishitetsu Rail
(NNR). Dachser Air & Sea Logistics
has been working together with
NNR for decades now and
holds other joint ven-
tures in Europe (in
Germany and Hun-
gary). +++
+++ AIR FREIGHT WITH
QUALITY +++ Dachser USA
wins the 2013 Luft hansa
Cargo Quality Award. The
German national carrier be-
stows this award in recog-
nition of the superior customer focus and the high
quality of service that the logistics provider deliv ers.
Mickey Diaz, Director Airfreight and Latin America De-
velopment at Dachser USA, accepts the highly coveted
trophy, presented by Achim Martinka (image, left) and
Dr. Andreas Otto (image, right) of Lufthansa Cargo. +++
Fit in Finland: Dachser expands its
Nordic network
NETWORK
28 DACHSER magazine
NETWORK: BRAZIL
ATHLETICGOALS
Brazil’s passion for sports has fans worldwide
Brazil is considered amarket of the future.Since 2009, Dachser’ssubsidiary has beenpresent on this market, continuouslygrowing its network in the emerging BRICcountries.
DACHSER magazine 29
NETWORK: BRAZIL
hThey are practically everywhere: ex-
cavators and cranes, trucks, and hosts
of construction workers. It’s obvious that
Brazil has set itself on an ambitious course—
and for good reason. It is preparing for two
major events: the FIFA World Cup in 2014
and the 2016 Summer Olympic Games. As
a result, twelve Brazilian cities are seeing
new soccer stadiums going up or old ones
being remodeled. Additionally, both the
government and private business and indus-
try are pumping around USD 40 billion into
the country’s infrastructure to get ready for
the soccer extravaganza in 2014. And anoth-
er USD 13 billion will be spent on the
Olympic Games, making even the most
sports-crazy Brazilians rub their eyes in
disbelief about how much is being done—
and being spent—on these upcoming events.
In addition to new light rail and subways,
several monorail projects are also in the
works. Business metropolis São Paulo, with
a population of around 20 million in its
metropolitan area, is accelerating the con-
struction of 100 additional kilometers of
subway.
“Because of the Soccer World Cup, the
government has also finally made up its ‡
30 DACHSER magazine
NETWORK: BRAZIL
mind to privatize major airports and open
new terminals by June 2014,” says Joachim
Kohl, Managing Director of Dachser Brazil.
He is delighted with this development be-
cause the infrastructure in the largest coun-
try in South America often poses massive
challenges to logistics experts as it still needs
a great deal of improvement, even though the
country is very dependent on its network of
roads that bears 60 percent of all transport
volume.
Extremely dynamicSuch obstacles are nothing new for Joachim
Kohl. He has been living in Brazil since 1980,
and he has headed the Dachser subsidiary in
Brazil since 2011. Dachser has a presence on
a market that has experienced an extremely
dynamic development in the past years. Be-
tween 2000 and 2008, gross domestic prod-
uct (GDP) has grown by an average of 3.7
percent and the former threshold country has
moved from being a country riddled with
debt and crises to an economic heavyweight.
Now, as one of the up-and-coming BRICS
countries (Brazil, Russia, India, China, and
South Africa—the newest addition), Brazil is
at the forefront of the big leagues that include
all of the major world economies.
Most recently, however, Brazil’s rapid-fire
Brazil is an attractivebusiness partner. Its raw materials andagricultural productsare especially popular.More and more domestic companiesfrom the oil and miningsectors, aircraft manu-facturing, and the construction, cement,and steel industrieshave now establishedthemselves in leadingpositions on the global market.
Copacabana—Rio de Janeiro’s legendary beach
“In recent years the Brazilian eco -
nomy has undergone significant
growth and modernization. With its
many natural resources, such as
oil, gas, and iron ore, I am sure that
Brazil will have an increasing impact
on the world community.”
Benjamin Fjellheim, Major Account Manager, Dachser Norway AS, Oslo
“The Brazilian national soccer
team is ranked among the best in
the world.”
Mr. Nhin The Loc, Sea Freight Manager, Dachser Vietnam Co., Ltd.
“To me, Brazil is a beautiful country,
where people have a natural
hospitality and good spirit. Over
the last years, Brazil has finally been
developing its full potential regard -
ing natural resources and industry,
while still preserving the beautiful
beaches and the ‘Lungs of
the World’ Amazonia. It’s also the
country of Carnival and samba,
água de coco and caipirinhas.”
Ricardo Peixoto, IT Coordinator, Dachser Portugal
VOICES
DACHSER magazine 31
NETWORK: BRAZIL
development has slowed considerably, in
tandem with a global economy that is lan-
guishing. For 2013, economic experts are
expecting its GDP to grow only by about two
percent, a much lower figure than in recent
years. This is due in part to the decline of raw
materials prices on the world markets and
the dive that Brazil’s exports have taken as a
result. Since the beginning of this year, the
Brazilian real has fallen by 15 percent against
the US dollar. According to predictions by
experts, this development will continue in the
medium term, and consequently, imports to
Brazil are becoming more expensive. At the
same time, however, the competitiveness of
Brazilian products on the world market is
improving, and logistics experts are antici-
pating that this will lead to an increase in
Brazilian exports.
Growing network of branchesSince 2011, Dachser has continued to ex-
pand its network of branches. “In order to be
successful in Brazil—with its continental di-
mensions—it’s important to have a sufficient
number of offices throughout the country,”
says Kohl, explaining Dachser’s policy of ex-
pansion. The business that is of particular
interest for international logistics companies
is scattered throughout Brazil’s many states,
but it needs to be handled primarily through
contacts at the local level.
Today, Dachser’s branch offices in Porto
Alegre, Itajai, Curitiba, Campinas—the site
of the head office since March 2012—São
Paulo, Santos, and Rio de Janeiro cover the
entire southern and southwestern part of the
country. In addition, there are two locations
in the north/northeast of Brazil—in Manaus
and Salvador/Bahia.
“Our main business field is Air & Sea Logis-
hhDachser Brazil
can swiftly increase
its capacities to match the
spike in exports
Joachim Kohl, Managing Director
of Dachser Brazil
Brazil With a gross domestic product
(GDP) of around USD 2,500 billion—
depending on the basis of calcula-
tion/rate of exchange—it is the sixth
or seventh largest world economy.
Capital: Brasilia
Language: Portuguese
Area: 8.5 million km2
Population: 199 million (2013)
Main exports: iron ore, soy,
coffee, civilian aircraft, copper,
and crude oil
Main imports: automotive parts
and accessories, chemical
and pharmaceutical products,
and machines
tics,” explains 64-year-old Brazil expert
Joachim Kohl, who adds: “Furthermore, us-
ing its own staff, Dachser Brazil handles cus-
toms clearance for its customers at the main
ports and airports in the south of Brazil.”
This is a major competitive edge vis-à-vis the
competition, he says, which frequently out-
sources this important segment of the trans-
port chain. It’s a strategy that has proven to
be an economic success.
Dachser Brazil has continued its positive
development since 2009, generating growth
of more than ten percent per year. While the
export of meat was the company’s primary
business focus in 2009, its activities have now
shifted to imports, including customs clear-
ance. “Our revenue from the automotive
sector has grown considerably. Without a
doubt, we have become one of the most im-
portant local players,” stresses Joachim Kohl.
Taking aim at the world marketsTo service such major players on the global
market successfully, Joachim Kohl believes
the worldwide Dachser network is of para-
mount importance. “It is customary in Brazil
for logistics companies to be invited to par-
ticipate in tenders issued by global corpora-
tions only if they have their own subsidiaries
in all of the countries relevant for the cus-
tomer,” Kohl states. Additionally, it’s a com-
petitive advantage to be a one-stop provider
and offer customers in Brazil end-to-end
handling of shipments from loading to un-
loading by Dachser offices. “Last but not
least, the extensively developed Dachser net-
work plays an important role in our export
activities. The major part of Brazil’s exports
that are of interest to us are made on an
‘ex works’ or ‘free on board (FOB)’ basis,
which means that it is the overseas recipients
who choose the freight forwarder—and the
Dachser name has an outstanding reputation
worldwide.” K. Fink
IN BRIEF
Source: German Trade & Invest
China(PRC)17.0
USA 11.1
Argentina 7.4
Netherlands 6.2
Japan 3.3
Germany 3.0
India 2.3
Other 49.7
Main import countries(2012. Share in percent)
Main supplier countries(2012. Share in percent)
Germany 6.4Italy 2.8
Argentina 7.4
South Korea 4.1Japan 3.5
Nigeria 3.6
USA 15.3Other 42.3
China(PRC)14.6
BUSINESS LOUNGE: DACHSER FACE-TO-FACE
32 DACHSER magazine
Mr. Simon, Dachser began a major aid proj-ect together with terre des hommes in theIndian province of Uttar Pradesh in 2005.What was the inspiration for this project?Bernhard Simon: India had suffered dev-
astating losses after an earthquake in the
Indian Ocean triggered the great tsunami
catastrophe in 2004. This prompted a world-
wide outpouring of solidarity and a desire
to help. In that situation, we wanted to make
a contribution that would have a lasting
impact.
So it wasn’t just about reconstruction?B. Simon: For us, it was about more than
that. In the age of globalization, where peo-
ple, markets, and production are gradually
moving closer together, all of us must bear
responsibility for one another and stand up
for decent living conditions. Given these
considerations, Dachser wanted to take an
active part in the sustainable improvement of
these conditions, in which children, especial-
ly girls, and young women find themselves
in rural areas. The basis was the UN Con-
vention on the Rights of the Child, which
guarantees each child the right to life, edu -
cation, and protection from violence—but
also the right to be heard.
George Chira: Children are the future, and
they have the right to survive, to develop as
individuals, and to receive an education. This
is a fundamental prerequisite for any peace-
ful and future-oriented social coexistence.
The terre des hommes project focused on a commitment to education in a poorly developed rural area. Just what does “fromeducation to sustainability” mean in thiscontext? G. Chira: If we view the right to education
as a basic social right, it inevitably has an
ecological component. Education provides
opportunities for a better future. But if we
want to make this future worth living, and
give children the chance to access the oppor-
tunities they need to develop their personal-
ity and their potential, they first have to have
safe drinking water, healthy food, and clean
air. Education and ecological sustainability
go hand in hand, in other words.
B. Simon: The children themselves get it,
and very quickly. When we visited different
villages in the last two days, the children were
very proud to show us how well they care
for plants and trees and what the benefits to
their families are.
G. Chira: The key to sustainable develop-
ment is in active participation. Through their
project work, the children and especially the
young women become “agents,” so to speak,
of their basic rights. By keeping an eye on
future, and backed by their instinctive feel for
good development, they learn that protecting
the environment and preserving ecological
balance are worthwhile goals—and so is
standing up for these goals within their com-
munity, especially within their family.
But the fact that children intuitively under-stand the connection between a good future and ecological balance doesn’tmean that this is equally self-evident to thebusiness community. B. Simon: The Indian industrial revolution
is intrinsically tied to an ecological and social
evolution. Such changes demand a funda-
mental shift in mentality and in social atti-
tudes. You can spot the initial inklings of
success when public discussions are held
throughout the country while collapsing
factories or child labor scandals provide the
backdrop. But changing consciousness also
involves the educational and informational
hhMost of the people
who leave rural
areas are not moving to the
cities because they find
them so attractive, but because
they have no alter natives
in their villages
George Chira
BERNHARD SIMON SPEAKS WITH ...GEORGE CHIRA
From education to sustainability: the Dachser aid project in India has been following this “schedule” since 2005. Bernhard Simon speaks with George Chira from terre des hommes about the courage to believe in, and work toward, a better tomorrow.
DACHSER magazine 33
BUSINESS LOUNGE: DACHSER FACE-TO-FACE
services offered within the projects. The
children and their enthusiasm can be the
ambassadors and the drivers of a sustainable
transformation process.
G. Chira: The ecological movement has
improved the world by way of small steps
and not through radical changes. Concerns
and the urgency of the issues were agreed
upon in world conferences such as the UN
Conference on the Human Environment in
1972 in Stockholm, the Earth Summit in Rio
de Janeiro in 1992, and most recently, the
Conference on Sustainable Development in
2012, also in Rio. In each case, the foun -
da tion was laid for a paradigm shift in
human consciousness and its implemen ta-
tion through policy. These had to be trans -
lated into many individual small steps. The
fact that today, development is not just
measured by prosperity but also by well-
being and personal happiness is really the
result of many slow and gradual changes
often set in motion by local and regional ini-
tiatives. In democratic societies, the econo -
my and ecology go hand in hand.
Aren’t developed countries making it a little too easy on themselves when they say that economic growth isn’t every-thing—while being in a state that verges on utter excess?
B. Simon: In the industrialized countries,
the problems resulting from global warming
and climate-damaging CO2 emissions are
subjects of intensive discussion and debate.
Therefore, growth objectives are being de-
fined more and more often under sustain-
ability criteria—and rightly so. At the same
time, people in developing and emerging
countries have a right to development and
growth. Because the CO2 issues associated
with growth have become exacerbated and
therefore obvious, it’s important to pursue
development that is ecologically sound and,
if possible, to avoid the mistakes made in
the industrialized world.
G. Chira: Meanwhile, about 20 percent of
the population in India is consuming at
the same scale as people in Europe or North
America. This consumption level raises the
same issues here as it does there about raw
materials and energy use, safe drinking
water, waste prevention, and recycling. In
view of these issues, the basic mantra of
sustainability is: ”reduce, reuse, and recycle”—
just like the children wrote out on a banner,
which they displayed.
B. Simon: It was impressive to see how the
children showed that it is possible to think
about sustainability while society and the
living conditions around them are still de -
veloping. Ecological awareness is not just a
privilege for the rich and famous and those
who are saturated with consumer goods. On
the contrary.
What does this mean for Indian society?G. Chira: Prosperity and well-being can and
must develop in tandem. Historically, many
societies in Western industrial nations intro-
duced public health and educational systems
when they were still poor. They didn’t be-
come rich until afterwards. We often over-
look this correlation in our country, and this
is something we need to rethink in our part
of the world. The road to sustainability goes
through education.
What does the modernization of a societyhave to do with rural areas?B. Simon: Cities and their gleaming sky-
lines are often emblematic of new times.
And we hear it from the children in our proj-
ect constantly: they associate the future with
a life in the city. Experience shows, however,
that viability in rural areas is always associat-
ed with solid social structures that have
grown organically and with a stable and
supportive community. And as we have just
established, this includes an intact eco -
system. This means that ecology could be
a remedy against the exodus from rural areas.
G. Chira: Most of the people who leave ‡
Giving children a future: this is the objective of the Dachser and
terre des hommes joint project
BUSINESS LOUNGE: DACHSER FACE-TO-FACE
34 DACHSER magazine
George Chira
has been the coordinator of the
children’s aid organization terre
des hommes for the Southern
Asia region for more than 25
years. Since 2005, he has been
overseeing the Dachser aid
project in Uttar Pradesh. With
the help of domestic partner
organizations, such as Partici-
patory Action for Community
Empowerment (PACE) und the
Human Welfare Association
(HWA), the school and vocation-
al training project has become
the particular focus of develop-
ment work in rural areas, along
with participation and ecology.
Read more about what the project hasachieved thus far on pages 10/11
Bernhard Simon
had the opportunity to assess
the progress of the project on
site in September. The spokes -
man of the Dachser Manage-
ment Board was particularly
impressed at how children,
and especially girls and young
women, were able to redefine
their role in the village commu -
nity through education and
information and make their own
way. “For us, it’s all about help-
ing people to help themselves,”
says Simon. “Not to be needed
at some point—that is the ulti-
mate goal of our commitment.”
PERSONAL FILE
rural areas are not moving to the cities
because they find them so attractive, but
because they have no alternatives in their
villages. If, however, people can earn their
livelihoods in their villages, they will stay
or they will move back to their villages from
the cities—even after decades. It’s all about
future prospects. After just eight years, the
project has created vocational and job op -
portunities that tie young people to their
home and their familiar environment and
make both of them desirable and worthy of
pro tection. Therefore, it’s worth it to stand
up for the community and the environment
in rural areas.
B. Simon: The project shows impressively
what an important contribution ecologically-
based farming and forestry management,
use of solar lights, and biogas production
can make. With education, networking, and
exchange of information as the foundation,
small markets and structures are created that
local actors can develop on their own.
G. Chira: With 1.2 billion inhabitants, India
has the second largest population in the
world after China. And it is continuing to
grow. Therefore, the well-organized smaller
markets must gradually become larger ones.
That is the challenge.
When solutions on such a large scale areneeded, what kind of contribution can aproject make, such as the one undertakenby Dachser and terre des hommes? B. Simon: There isn’t a single solution or a
panacea for all the problems of the world,
neither for developing and emerging coun-
tries nor for the Western industrial nations.
I have little regard for a socially romanticized
approach to development work. Yet projects
like ours here in Uttar Pradesh can be a very
rich source for ideas and discussions in
both worlds—provided that the partners
want to effect change together in an open and
honest partnership of equals.
G. Chira: An additional element is that
international solidarity also promotes and
cements social cohesion in the countries
where projects are underway. In India, for
example, social imbalances result in frequent
tensions and even in violence. The potential
for conflict unnerves both domestic and
foreign companies and investors alike. So in
this respect, Dachser’s commitment—since it
targets the reinforcement of social cohe-
sion—is of tremendous importance to coun-
tries like India, also in economic terms.
But there is uncertainty not just in India. Ifqualified workers are significantly cheaperthere, many people in Europe worry abouttheir own jobs. B. Simon: You have to think from a holistic
perspective. Cheap labor in countries like
India or China provides Western countries
with inexpensive manufacturing and con-
sumer goods. They keep inflation low and
boost the purchasing power of consumers in
industrial nations. On the other hand, high-
ly qualified Indian workers can carry out im-
portant work cost-effectively in the IT sector,
for example. The fact that both worlds are
dependent on one another makes it even
more important that they communicate well
with each other—even if there are thousands
of kilometers between countries and cultures.
G. Chira: Regardless of whether within the
scope of a project or on a global scale—when
many actors at many different locations talk
to one another and strike a balance, we can
move forward. Then I’m certain that there
will be a better future for everyone.
hhThe children and
their enthusiasm
can be the ambassadors
and the drivers of a sustainable
transformation process
Bernhard Simon
DACHSER magazine 35
GOOD NEWS
It’s often the little things that have a great impact: at reception in Dachser’s
Head Offices in Kempten, during the Advent season visitors and employees
are greeted with a magnificent array of yuletide floral arrangements,
among them amaryllis, eastern white pine, rosehips, and Christmas greenery.
“The view, and the fragrance, entices a smile onto most people’s faces as
soon as they walk in,” states Julia Feneberg, who runs the reception desk.
“And not just among the women.” Usually, Reception is decorated with a new,
seasonally-inspired floral arrangement each week; it is only in the Advent
season when the exquisite floral arrangements remain the same for four
weeks. “This way, the first impression of Dachser is always associated with
splendid compositions of colors and scents,” Feneberg says with delight
about the reception area to the family-owned company—in fact, the creations
are quite simple, and yet profoundly artistic.
CHRISTMAS IS COMING!