The typography for my band name is unique and is the same as that of the album title. This was to create a sense of brand identity as they are the same font so they would be easily recognisable. I also used the same feature underneath the name to again give a sense of brand identity.

The image I used was a screenshot of the iTunes visualiser as I wanted to keep the recognisable brand identity and not replace it with an image of the band. Another reason for this choice was due to conventional indie bands not being obsessed by star image (Dyer) and being more about their branding and music itself.

The record label logo is a convention for all promotional magazines as it promotes the company. The bottom right corner is also conventional as it is not the main

focus of the advert.

The release date was positioned here because I wanted the viewers to know when it is available to purchase as this is an important fact. I also chose the typography to be the same as the band and album names as branding which bands need to get recognition and get themselves recognised but by what they produce not the way they look and dress.

The typography of this is, again, the same as on the rest of the advert to add a cohesive brand identity to my product. The text itself was conventional of all magazine adverts so the readers identify a popular song that will be included on the album.

Including the platforms that the album is available on in the same typography is conventional as it allows the audience to chose how they consume the product. It also shows that the band are diverse and appeal to mass audiences as they include vinyl as well as digital which are often used by different audiences. I also chose to include that the album will be available on iTunes as digital could be a wide range but to specify iTunes shows that it will be consumable by a wider audience as many people can access iTunes and it is cheaper than CD’s and Vinyl.

The website is a convention for all promotional magazine adverts because it allows audiences to pre-order the album and also learn more about the band such as when they will be touring and what merch they have for sale. This is in the same typography to show the cohesive brand identity that is noticeable.