Shara Bull

The masthead has been done is Sans Serif font which is bold and clear therefore eye catching and easy to read. The masthead “TOP of the POPS” suggests to us that the magazine is based on the best of POP music.

People - They have used One Direction as the main image on the front cover as a result this would attract their fans and music fans and also aspiring singers to purchase the magazine.

Other pictures – The cover of the magazine consists of a range of celebrities who could be classed as “teen heartthrobs” it suggests to the reader the the genre of the magazine is to do with music as they have included images of many artists.

Colour - The main colour used on the front cover is pink which is a feminine colour this suggests it is aimed at females.

Font – The masthead font is fun and fancy this may be used to attract females.

Words – the text on the front cover tells readers what's inside the magazine such as friendship, style secrets and romance. They have used different artists such as Rita Ora, Justin Bieber and Cheryl, which will attract different people.

When purchasing the magazine the reader gets free gifts in this case it’s a book and make up this will convince a person to buy the magazine as they will feel like their getting more for their money.

Front page analysis

The demographic profile of the magazines readers are preferably female, attend school and have low to mid income within categories D + C.

The psychographic profile is mainstream, the most popular singers/celebrities are used to attract people who follow the trends.

Demographic and psychographic profile

The target audience for the TOP of the POPS magazine is aimed at young girls. They are able to achieve this through the content, colours and images.

Boys 13%Girls 87%Age range 11-15 years

(Sources: ABC Jan-Jun 2012, Youth TGI Spring 12)

Target audience

Content Advertisement Film

CosmeticsPerfume

Computing goodsFashion labels

Pop musicPostersFashion

Chart informationStar gossip

Beauty adviceQuizzes

Song lyrics

InformationLaunch date: February 1995

Genre: Pop music

Multiplatform: no

Readership: 331,000

Frequency: Weekly

Circulation figures: 78,325

Price: £2.99

Pages: 56

http://www.totpmag.com/

http://www.immediatemedia.co.uk/advertising/Magazines/Top_of_the_Pops.html

http://en.wikipedia.org/wiki/Top_of_the_Pops_(magazine)

Bibliography