Australia’s favourite travel news magazine

WWW.TRAVELTALKMAG.COM.AU

2014 MAGAZINE AND

DIGITAL MEDIA KIT

The market place is inundated with millions of marketing messages all vying for attention. It’s imperative that your marketing spend provides the best ROI.

Traveltalk Media couples the strength of its industry leading, tangible magazine with well considered online mediums to cross promote products and reach the industry from all angles.

This not only builds the Traveltalk brand, but also the brands of its advertisers.

ABOUT TRAVELTALK MEDIA

Traveltalk Media comprises of Traveltalk Magazine, www.traveltalkmag.com.au and Traveltalks eNewsletter.

Our mission is to produce relevant, interesting, entertaining news and destination reports that travel agents look forward to reading.

Our popular trade issues are published in February, April, May, July, August, October and November.

Four ‘bumper’ issues each year (March, June, September and December) are published in a ‘consumer friendly’ format and are available for purchase in newsagencies across Australia.

PROOF OF SUCCESS

Research confirms that over 78% of Australia’s travel agents rely on trade publications like Traveltalk.

Traveltalk Media’s ability to provide valuable mediums and return for our clients is evident in the 90% repeat advertising rate with both National and State-based brands.

CONTENT

Traveltalk’s compact A4 size and fresh magazine-style format, written by an extensive network of experienced nationally and internationally-based journalists, cuts straight to the issues and delivers relevant news coverage to every travel agency in Australia each month.

Despite the boom of digital media, research tells us that 67% of travel agents still value tactile magazines.

*Source: Travel agents survey July 2012

Magazines offer many unique strengths - style, glamour, tactile appeal and prestige are associated with the medium and contribute strongly to advertisers’ brand success.

DISTRIBUTION• Australian and international retail Travel agents 78%• Mobile Travel agents 4%• Accommodation, business and leisure 7%• Wholesalers, tour operators and

destination marketers 6%• Carriers: Land, sea and air 4%• Support services: IT, travel health and insurance etc 1%

READERSHIP

Traveltalk is Australia’s only travel trade magazine to deliver its advertisers both a trade and consumer readership.Traveltalk’s core reader group is made up of travel and tourism sellers. In fact, over 78 percent of its total circulated copies (trade editions) reach front counter travel sellers.

MAGAZINE PROFILE

MEDIA KIT 2014mag.com.au

CAB audited circulation average April to September 2013

6190Total Distribution of bumper editions

10,000Readership - Trade Issues

30,000Readership - Consumer Issues

50,000

ADVERTISING ENQUIRIESSydney Jenny Rowland M: 0414 746 146E: jenny@traveltalkmag.com.au

Perth Debbie Sproule M: 0403 833 295

E: debbie@traveltalkmag.com.au

Online advertisingGaya Avery E: gaya@traveltalkmag.com.au

Managing editor Jon Underwood E: jon@traveltalkmag.com.au

Australia’s favourite travel news magazine

WWW.TRAVELTALKMAG.COM.AU - ISSUE T T597

IN ARGENTINA

BARRELS OF FUN

P L U S : Y O U R C H A N C E T O W I N A C R U I S E T H R O U G H V I E T N A M & C A M B O D I A !

MAMMA MIA!Inside the new ABBA museum

THE EAT STREETSof MALAYSIA

Advertisement Size Casual 6 Issues 11 Issues

Full Page $4970 $4050 $3800

Half Page $3500 $2900 $2700

Third Page $2600 $2200 $2000

Quarter Page $2500 $2100 $1900

Double Page Spread $8800 $7500 $6700

Advertorial Page $4600 $4000 $3400

Strip Advertisement $1500 $1320 $1200

Quarter Page DPS $3500

RATESTRADE ISSUES

Advertisement Size Casual 6 Issues 11 Issues

Full Page $5800 $4700 $4500

Half Page $4100 $3500 $3200

Third Page $3100 $2700 $2400

Quarter Page $2900 $2400 $2200

Double Page Spread $10400 $8800 $8000

Advertorial Page $5400 $4700 $4200

Strip Advertisement $1800 $1600 $1400

Quarter Page DPS $4100

BUMPER ISSUE (CONSUMER AND TRADE)

Cover Wraps

Full Cover Wrap (4 Pages FC, IFC, BC & IBC) $13000

Half Cover Wrap (FC and IFC) $9100

WRAPS, INSERTS AND SPECIAL ORDERS

Single Page Inserts

Full run of trade issue $4000

Part run of trade issue (per 1000) $860

*All prices in Australian Dollars and exclusive of GST*Australian based advertisers please add 10% GST

BOOKING AND MATERIAL DEADLINES

Editorial submissions and advertising space bookings should be lodged by the 10th of the month prior to publication.

Advertising material is required by the 20th of the month prior to publication. Except for Oct and Nov, due 17th.

Bookings cancelled after the 10th of the month (or the Friday before if 10th is on a weekend) may incur a full or partial charge should space remain unsold at press time.

Material on hand will be used if advertising copy is not received by deadline.

MEDIA KIT 2014mag.com.au

Double Page SpreadImage Area 400mm w x 260mm hTrim 420mm w x 297mm hBleed 426mm w x 303mm h

Full PageImage Area 185mm w x 260mm hTrim 210mm w x 297mm hBleed 216mm w x 303mm h

Half PageHorizontal 185mm w x 130mm hVertical 90mm w x 260mm h

SIZES

Third PageHorizontal 185mm w x 90mm hVertical 60mm w x 260mm h

Quarter PageHorizontal 185mm w x 70mm hVertical 90mm w x 135mm h

Strip AdvertisementHorizontal 185mm w x 35mm h

MAGAZINE SIZES

COVER WRAPS

Four Page Outer WrapImage Area 400mm w x 260mm hTrim 420mm x 297mm hBleed 426mm w x 303mm hAllow space for the TravelTalk masthead210mm w x 66mm h

Two Page Front WrapOutside front cover plus inside front cover wrap same as full page x 2

1/4 Page DPSTrim 420mm w x 70mm hBleed 426mm w x 76mm h

LARGE FILE SIZES

Most files can be emailed directly to production@traveltalkmag.com.au as a print quality PDF.

Files larger than 12MB can be sent via www.yousendit.com, on CD to our street address or via FTP. Please ensure that your files are zipped unless located in a single folder when sending via FTP.

DIGITAL SPECIFICATIONS

High resolution PDF files are our preference.

Please ensure all images and adverts are in CMYK and are 300 dpi in resolution. All full page, double page spreads and cover wraps must include bleed. Other advertisement sizes do not require bleed.

Advertising material and enquiries to: EMAIL: production@traveltalkmag.com.au and CC distribution@traveltalkmag.com.au

MEDIA KIT 2014mag.com.au

Australia’s favourite travel news

COPYRIGHT 2013 TRAVEL TALK PRIVACY POLICY / TERMS & CONDITIONS

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HERO IMAGESDOUBLE BLASTER

VIDEO

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APP OF THE MONTH

BROCHURE OF THE MONTH

LOGO BLASTER TILE

Traveltalk offers a range of advertising spots on our site to maximize your exposure. Choose from top, bottom or right hand column space to promote your business.

Ad Type Week Month

Master Blaster Banner (ROS*)1000w x 120h px

700 1800

Master Blaster Banner (sub pages)1000w x 120h px

300 800

Bottom Blaster Banner1000w x 120h px

350 850

Master and Bottom Blaster Banner1000w x 120h px

950 2400

Double Blaster (ROS*)310w x 370h px

500 1300

Double Blaster (sub pages)310w x 370h px

300 800

Single Blaster (ROS*)310w x 140h px

350 850

Single Blaster (sub pages)310w x 140h px

200 500

VideoNo wider than 310px Youtube link plus image no wider than 310px

250 650

Hero Images (Homepage rotates with 8 other images)670w x 450h px

1000

App of the week 110 px wx156 px h + 200 words

200

Brochure of the week 110 px w x156 px h + 200 words

200

Logo Blaster Tile230px w x 55 px h

200

*except when the destination, smart business and competition pages are booked.

SPECS

Accepted formats – jpeg, gif, png, swf

Max file size 50kb

Flash ads are for web only and should be sent with links embedded within. Please include jpeg/gif version for tablets and mobile devices.

All charges are in $AUD and are exclusive of GST.

Share of voice minimum 50%.

WEBSITE

MEDIA KIT 2014mag.com.au

What really happens to your lost luggage?

Ever wondered what happens to all that luggage that never finds its way back to its owners? Wonder no more... (and maybe next time you travel, make sure you label your luggage well!) BACK in 1970 an... CONTINUE READING

The weirdest things found on planesA prosthetic leg, a live parrot, a toupee and a bag of onions; travel website SkyScanner has released results of a survey in which they asked flight attendants to name the weirdest things they've...CONTINUE READING

Deal of the Day: SCOOT’s 24 hour sale

Scoot is offering unbeatable low one way fares from Sydney and the Gold Coast to Singapore, on sale from noon TODAY– but only on sale for 24 hours, until noon tomorrow (Thursday August 29...CONTINUE READING

News

Australians urged to hit the polls again

While Tony Abbott packs his budgie smugglers in preparation for a move to The Lodge or Kirribilli House, Kevin Rudd is being urged to quit politics and, cheekily, the country. A travel and...CONTINUE READING

It's all in a name.. Sarahs fly to the Sunshine Coast in record numbers.

This weekend, 10 girls called Sarah took off from Melbourne with 150 of their closest friends aboard Tigerair’s newly branded A320 aircraft: “Sarah”. The VIP entourage was... CONTINUE READING

Deals

Tips

How to avoid getting mugged on holiday.

It’s something we all dread – running into trouble in a strange country. Sometimes it happens because we’re naïve, sometimes because, having travelled for a while, we become...CONTINUE READING

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Our newsletter attracts an open rate of 18% and click through rates of over 35% - double the industry average of 17%.

Send a direct message to our members in our widely read newsletter.

Reach over 11,500 subscribers with your choice of banners,

advertorial or EDM.

Banner Per Insertion

Master e-Blaster Banner728w x 90h px

700

Bottom e-Blaster Banner728w x 90h px

350

Both Master and Bottom e-Blaster Banner728w x 90h px

950

Belly Blaster 1300w x 250h px

350

Belly Blaster 2300w x 250h px

350

Hero Blaster728w x 295h px

400

Blaster SpecialIncludes Master e-Blaster Banner, Hero Blaster & Top News Item

1500

EDMs availableSubject to conditions

POA

All charges are in $AUD and are exclusive of GST

SPECS

Accepted formats – jpeg, gif, png, swf

Max file size 50kb

Flash ads are not compatible with e-mails. Material is due the Thursday the week before the ads. are due to go live.

Material to be sent to gaya@traveltalkmag.com.au and cc distribution@traveltalkmag.com.au

NEWSLETTER

MEDIA KIT 2014mag.com.au

Payment terms are strictly 14 days from invoice date unless otherwise agreed.

Late payment fees apply as per the attached Terms and Conditions