Magazine Magazine ConstructionConstruction

Mateusz Dziedzic

ConventionsConventionsWhat you get on front covers

1.

2.

3.

4.

5.

6.

8.

9.

10.

12.13.

14.

15.

16.

Masthead

Kicker

Cover Line

Secondary Lead

Plug

Graphic Feature or Puff

Selling Line or Banner

Tagline

Feature Article Photo

Anchorage

Flash

Menu Strip

Bar Code

Date Line

11.

Headline

Caption7.

Web-links?

Ears?

Conventions NotesConventions Notes• e.g.• Connotations of the Masthead• What meaning is added with the interaction

between anchorage and photos• What lifestyles are hinted at in taglines, kickers

and use of language in general• What is regarded as most important on the cover

and why you think this is• What tone / type of language is used

DesignDesignHow front covers are conceived and laid out

House Style & Design House Style & Design NotesNotes

• COLOUR - Is a colour scheme used? Is it the same with every issue or switch according to the images? Is there a pattern as to where colour is used? Does colour have its own meaning?

• FONTS - Roughly how many different fonts (not sizes) are used? Can you link the same fonts with the same conventions?

• STYLE - What look and feel is created? How much does the cover image contribute to this? What photographic techniques are used? Describe the mode of address and overall look e.g. invitational, mysterious etc. Is a theme used e.g. futuristic? Does an enigma prompt the reader to ask questions?

• USE OF SPACE - How has the rule of thirds been used? Does the left-third dominate? Is the use of space typical e.g. masthead top-left, headline sitting at the bottom of the mid-third etc.? Is it spread out, blocky, chaotic? Is there any dead space or white space?

• CONCLUDE – Why do you think it is designed as it is? Does it reinforce or challenge the typical conventions? Is it: poster-style, busy , loud, inyerface, smooth, slick, stylish, fun etc.?