Deconstruction of 4 different types of Magazines

Kate Wigley

MASTHEAD● FAMILIAR TO READER● ENCOURAGES BRAND LOYALTY● VISABLE FROM FAR AWAY● TRUSTED BRAND● EXTENDS BEYOND THE BORDER & SEEMS TO JUMP OUT AT YOU

STRAPLINE● ‘BEST FOR FREEVIEW AND

iPLAYER’● SHOWS THAT THE PUBLISHER

UNDERSTANDS THE AUDIENCE’S NEEDS AND CATERS FOR THEM

● CATERS FOR AUDIENCE’S CHANGING HABITS

BARCODE / PRICE● PRICE = £1.10

● AFFORDABLE YET NOT CHEAP, A MAGAZINE TO KEEP

WEBSITE● PLACED DIRECTLY ABOVE MASTHEAD – GIVES READER

ANOTHER WAY TO ACCESS THE BRAND

COLOUR SCHEME● 3 COLOURS - CLASSY● COLOUR RED ON STAR’S JACKET MATCHES COLOUR SCHEME● REFLECTS GENRE OF MAGAZINE

FEATURES● STAR’S EYES IN THE MIDDLE OF THE PAGE – DIRECT ADDRESS● IMAGINE DOMINATING THE MAGAZINE – MAIN STORY● TEXT ANCHORED ONTO STAR, INSTANTLY KNOW WHO HE IS

CAPTION● ANCHORED ONTO STAR

● PLAY ON WORDS – KEEPS IT ENTERTAINING AND INTERESTING

DATE● SO THE READER KNOWS WHICH

WEEK OF TV THE MAGAZINE IS REFERRING TO

● REFLECTS THAT MAGAZINE CAN BE COLLECTED, NOT JUST TO

THROW AWAY

Examples of ‘RadioTimes’

ALL SINGLE STAR MAGAZINES – LOOKS ‘CLASSY’

MASTHEAD● ALL LOWER CASE – REFLECTS SIMPLICITY OF MAGAZINE● ENCOURAGES BRAND LOYALTY● VISABLE FROM FAR AWAY● GARISH COLOUR – MATCHES COLOUR SCHEME

COLOUR SCHEME● NO GENERAL COLOUR SCHEME JUST LOTS OF COLOURS● DIFFERENT COLOUR FOR EACH FEATURE

STRAPLINE● ‘2 WEEKS REVEALED!’ PULLS THE READER IN

● GOOD VALUE FOR MONEYWEBSITE

● PLACED DIRECTLY ABOVE MASTHEAD – GIVES READER ANOTHER WAY TO

ACCESS THE BRAND

FEATURES● LOTS OF DIFFERENT FEATURES

GOING ON – REFLECTS MAGAZINE’S NAME ‘SOAPLIFE’

● SHOWS VARIETY OF SOAP STORYLINES WITH KEY QUOTES TO

HOOK TO READERS

ANCHORING● BOLD TEXT ANCHORED ONTO 3 CHARACTERS, INSTANTLY RECOGNISE THE STORYLINE

QUESTIONS● HOOK THE READER SO THEY BUY THE MAGAZINE AND THEIR QUESTIONS WILL BE ANSWERED INSIDE● MAIN WORDS IN BOLD TO STAND OUT

PRICE● UNDER £1 SUGGESTS THE

MAGAZINE IS DISPOSABLE● CONSIDERED ‘TRASHY’

LAYOUT● LOTS GOING ON

● STORYLINES CRAMMED IN TO MAKE THE MAGAZINE SEEM

INTERESTING

Examples of ‘soaplife’

MULTIPLE STARS AND FEATURES ON MAGAZINE – ‘TRASHY’

MASTHEAD● ‘FABULOUS’ IS WRITTEN IN ITALICS TO SYMBOLISE THE MAGAZINE’S GENRE AND CLASS● HIDDEN BEHIND MAIN STAR’S HAIR BECAUSE THE STAR IS AN INSPIRATIONAL FIGURE● LOWER CASE AND LOOKS LIKE IT’S WRITTEN IN LIPSTICK TO APPEAL TO THE YOUNG/FEMALE AUDIENCE● REACHES BEYOND THE EDGE OF THE PAGE TO CREATE A LIVELY ‘ORGANISED CHAOS’

COLOUR SCHEME● 3 COLOURS – RED, WHITE, BLACK

● CLASSY COLOURS – REFLECT GENRE● MATCHES THE STAR’S HAIR COLOUR,

FITS IN REALLY NICELY● MAIN FEATURES ARE WHITE, STAND

OUT AGAINST THE RED TOP

WEBSITE● PLACED DIRECTLY ABOVE MASTHEAD – GIVES READER

ANOTHER WAY TO ACCESS THE BRAND

ANCHORING● ‘RED HOT’ ANCHORED ONTO THE

STAR, PLAY ON WORDS BECAUSE OF THE STAR’S HAIR COLOUR

● DONT NEED TO NAME THE STAR BECAUSE SHE IS VERY RECOGNISABLE

– INSPIRATIONAL TO THE READERS

IMAGE● STAR IS GIVING EYE CONTACT TO

DIRECTLY ADDRESS THE READERS● CLOSE UP IMAGE SO WE CAN SEE

THE TOP SHE IS WEARING – OPEN THE MAGAZINE TO FIND WHERE SHE GOT THE TOP FROM (HOOKS THE READER)

FEATURES● WRITTEN IN WHITE TO CONTRAST THE RED TOP ● INTERESTING FEATURES, SHORT AND SIMPLE TO HOOK THE READER

Examples of ‘Fabulous’

ALL SINGLE STAR MAGAZINES WITH MINIMAL FEATURES – LOOKS ‘CLASSY’ AND ‘ELEGANT’

STRAPLINE● ‘BEST FOR SKY AND VIRGIN’

● SHOWS THAT THE PUBLISHER UNDERSTANDS THE AUDIENCE’S NEEDS

AND CATERS FOR THEM● CATERS FOR AUDIENCE’S CHANGING

HABITS

MASTHEAD● FAMILIAR TO READER● ENCOURAGES BRAND LOYALTY● VISABLE FROM FAR AWAY● TRUSTED BRAND

‘UK’S BEST HD’● ENCOURAGES READER TO TRUST AND USE THIS MAGAZINE● HD IS BECOMING INCREASINGLY POPULAR – CATERS FOR AUDIENCE’S CHANGING HABITS

WEBSITE● PLACED DIRECTLY ABOVE MASTHEAD – GIVES READER

ANOTHER WAY TO ACCESS THE BRAND

EYE-CONTACT● ALL STARS GIVING EYECONTACT,

FACIAL EXPRESSIONS ARE DIFFERENT TO REPRESENT THEIR PERSONALITIES

● DIRECT ADDRESS TO DRAW READER IN

ANCHORING● WORD ‘MISFITS’ IS ANCHORED ONTO STARS SO WE INSTANTLY KNOW THE PROGRAMME● ‘NEW’ WRITTEN ABOVE TO REMIND THE READER THAT A NEW SERIES IS COMING ON● DATE OF NEW SERIES WRITTEN BELOW, EXTRA INFORMATION

COLOUR SCHEME● 3 COLOURS SO THE PAGE ISNT TOO

OVER POWERING AND GARISH● DIRECT ADDRESS TO DRAW

READER IN

FEATURES● HEADINGS IN YELLOW BOXES TO STAND OUT AGAINST MAIN IMAGE

Examples of ‘TV&Satellite’

ONE STAR DOMINATES MAGAZINE BUT MULTIPLE FEATURES – LOOKS ‘CLASSY’