magazine differently · • the websites must be mobile-friendly to use this functionality • acp...
TRANSCRIPT
magazine differently
SHOP
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As seen in Madison, Men’s Style, Belle
the future of magazines
Download this free app from:
www.viewa.com.au
MAGAZINE DIFFERENTLY
acp magazines is launching an augmenteD reality application calleD viewa.
viewa recognises your existing imagery without having to aDD any watermarks
or barcoDes. users holD their phone over an image for immeDiate Delivery
of Digital content. viDeos can play straight off the page. images can look 3D.
users can enter competitions on the go. as a live link to content, viewa can
publish your multimeDia assets anywhere. it’s instant anD it’s amazing.
Whatviewa is exclusive to acp magazines’
titles anD aDvertisers. for more
information, go to
www.viewa.com.au
viewa is free anD is available in
the app store anD in google play for
smartphones anD tablets.
is
augmenteD reality free exclusive
?
the power of trusteD,
curateD content in magazines
live connection through
your smartphone anD tablet
Delivers greater,
Deeper anD exciting
engagement with your brand
what makes viewa unique?• viewa is an evolution in publishing content,
allowing instant delivery of multimedia
assets anywhere. in the past, we’ve had
qr codes, watermarking and basic image
recognition; all of which have been clunky,
delayed and enabled access only to limited
content. viewa is a live and direct
connection to rich, layered multimedia.
• you only need to download viewa once.
it works across all your favourite acp
magazines and many other ambient spaces.
• it’s unbelievably easy to use. open the app,
select the channel that matches the
magazine you are reading or the brand you
are looking at. then, hold your device over
the page or image wherever the viewa logo
appears and watch the magic happen.
viewa anD your branDviewa offers a platform for deeper brand
engagement in an innovative way. by layering
additional content onto your print collateral
through a mobile device, there is a great
opportunity to expand your message beyond
the limits of the page. viewa allows you to
use any additional assets you may have, or
could create, to drive engagement and
direct sales offerings.
holD your phone over the image or page
wherever you see the viewa logo and watch
the content come to life 3get starteD in three easy steps
DownloaDthe free viewa app from the App Store
or Google play
1 3open viewaand select the channel
that matches what you are looking at. For this
publication select the viewa channel
2
glass house
sliDeshowyou won’t be able to fit that entire collection on the page – so use
viewa to showcase an extended range, alternative solutions or
substitutes without detracting from your primary creative
• You can supply your images to ACP or ACP can create these for a fee
• Up to 10 additional images can be included in a slideshow per FPC
nothing can make you feel closer to an event than a video – use video to showcase
highlights of a show, or reveal behind-the-scenes footage to really drive home
the experience for readers
• Video can be hosted online or supplied to ACP to be hosted on our viewa server
• If you don’t have your own assets, ACP can create or purchase video on your behalf
for a fee
• Duration should be under two minutes
viDeo
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
Don’t just print your url – readers can buy straight from the page
with viewa
• Your website must be mobile-friendly to use this functionality
• ACP can assist in mobile development for a fee
• You must supply your product URLs to ACP
• Up to 10 products can be included for purchase per FPC
shop DirectP
hoto
gra
phe
r: C
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top
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Fer
gus
on.
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
show the full impact of your experts’ advice with a how-to or
transformational video
• Video can be hosted online or supplied to ACP to be hosted on our
viewa server
• If you don’t have your own assets, ACP can create or purchase
video on your behalf for a fee
• ACP can also shoot the print creative to correspond with your
unique how-to video
• Duration should be under two minutes
how - to viDeos
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
use viewa to provide any additional, useful information online that
could never fit on the page. viewa can connect a reader directly to
any url provided the website is mobile-friendly
• the websites must be mobile-friendly to use this functionality
• acp can assist in mobile development for a fee
• urls must be supplied to acp
• up to 5 urls can be included per fpc
connect Directlyto the web
As seen in Australian Gourmet Traveller
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
viewa allows users to save content to their device, such as recipe
cards, travel guides or mobile vouchers with your offers
• Additional assets such as recipe cards or guides can be
developed by acp for a fee
• Content saving is subject to copyright and file formats
• Up to 10 additional images can be included per FPC
save for later
As seen in Australian Gourmet Traveller
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
you don’t have to tear out the pages of your favourite magazine
any more; viewa allows you to provide exclusive mobile vouchers
and offers
• If you don’t have your own mobile vouchers designed, ACP can
create these for a fee
reDeem
As seen in Real Living
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
As seen in Real Living
showcase the stages of a transformation with a slideshow of
images to provide even greater detail
• Images can be supplied to ACP or ACP can create these for a fee
• Up to 10 additional images can be included in a slideshow per FPC
before & after
Fresh Start
Before After
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
add audio to your visuals for a full sensory experience. audio isn’t
just limited to music – it can be a voiceover, an audio book sample,
a celebrity commentator, ambient noise, etc
• Audio files, with content rights, can be supplied to ACP
• ACP can produce or source audio for a fee
• Up to 10 audio tracks or samples can be included per FPC
listen
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
for a really amazing effect, play your video in page, directly over your
creative. the video will track with page movement so keep your phone
over the page when watching
• This video cannot be hosted anywhere else online. It must be
supplied to acp to control the aspect ratio of the player
• If you don’t have your own assets, ACP can create or purchase
video on your behalf for a fee
in-page viDeo
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
layereD meDiaDoes your ad have multiple calls to action? engage your audience
with 3D effects and clickable buttons – these let readers respond to
multiple action points without cluttering your on-page creative
• Images can be supplied to ACP or ACP can create these
for a fee
• Up to two functionalities can be included per page for optimal
user experience
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
forms anDcompetitionsentering competitions just got a lot easier – users can enter your
competition on the go. your form can either be hosted in the viewa
platform or on your own website. the form functionality can be used
for any type of data input or registration, for example, users can
subscribe to your e-newsletter or sign up to receive samples
• The websites must be mobile-friendly to use this functionality
• ACP can assist in mobile development for a fee
• URLs need to be supplied to ACP
• Up to 5 URLs can be included per FPC
As seen in Men’s Style
video
slideshow
e-commerce
social media
live connection
layered media
3d
save content
audio player
competitions
mobile vouchers
for more
information contact:
Louise Barrett
Director of sales
Jo cLasBy
agency sales manager, nsW
anDrea saLmon
sales Director, Vic
KeLLy HeaLy
sales Director, QLD
megHan ritcHie
sales manager, sa
ViKKi stacy
sales manager, Wa
www.viewa.com.au