AS OF SEPTEMBER 2018

CONTACT | Jenna McCann, Business Development Officer604 822 8917 | jenna.mccann@ubc.ca TREKMAGAZINE.ALUMNI.UBC.CA

MAGAZINE + E-BLAST + ONLINE

+ TABLET

Trek is an ideal way to reach a sought after, exclusive group of affluent and highly educated key influencers, business owners, professionals and executives in a unique and connected environment. Trek readers are loyal to the UBC brand. Join the family.

Trek is the magazine produced by alumni UBC, the Alumni Association of the University of British Columbia. The magazine presents coverage of the diverse investigations conducted on campus in the arts and sciences, reports on the people, events and trends that enliven the institution and profiles the accomplishments of alumni. It is published twice per year in print during the spring and fall and distributed to more than 190,000 UBC graduates and friends of the university. An online version is offered concurrently, with two additional online editions in the summer and winter. All are available for download on an app for tablet reading.

Advertising opportunities are available in Trek’s print and online editions, as well as in the quarterly Trek online email notice sent to more than 145,000 UBC graduates in alumni UBC’s global email database. All advertisers in print editions receive equivalent advertising space in the Trek app at no additional cost.

booking/artwork deadlinesTrekISSUE AD CLOSING AD MATERIAL DISTRIBUTIONSpring 2019 April 1 April 15 May 20 Fall 2019 September 30 October 14 November 18

Trek e-Blast & OnlineISSUE AD CLOSING AD MATERIAL DISTRIBUTIONWinter 2019 February 2 February 16 February 23 Spring 2019 (adapted from print version) May 13 May 27 June 3 Summer 2019 August 5 August 19 August 26 Fall 2019 (adapted from print version) November 11 November 25 December 2

AS OF SEPTEMBER 2018

CONTACT | Jenna McCann, Business Development Officer604 822 8917 | jenna.mccann@ubc.ca TREKMAGAZINE.ALUMNI.UBC.CA

AUDIENCE + REACH

trek magazine

age breakdown

0

10

20

30

40

50

60

20-29 30-39 40-49 50-59 60-69 70+ other

(’000)

0

5

10

15

20

25

30

25-34 35-44 45-54 55-6418-24 65+

(%)

0

10

20

30

40

50

60

20-29 40-4930-39 50-59 60-69 70+

(’000)

0

10

20

30

40

50

60

20-29 30-39 40-49 50-59 60-69 70+ other

(’000)

0

5

10

15

20

25

30

25-34 35-44 45-54 55-6418-24 65+

(%)

0

10

20

30

40

50

60

20-29 40-4930-39 50-59 60-69 70+

(’000)

0

10

20

30

40

50

60

20-29 30-39 40-49 50-59 60-69 70+ other

(’000)

0

5

10

15

20

25

30

25-34 35-44 45-54 55-6418-24 65+

(%)

0

10

20

30

40

50

60

20-29 40-4930-39 50-59 60-69 70+

(’000)

Lower Mainland 118,225Rest of BC (excluding Lower Mainland) 31,163Campus drops & special mailings 500

Total BC circulation 149,888

Total Rest of Canada 24,943US 9,054International 9,964

Total Circulation (based on Fall 2017) 193,849

trek e-blast

top 10 cities - distribution

Vancouver 47,610Richmond 10,783Burnaby 8,202Surrey 7,562North Vancouver 6,059Kelowna 4,775Calgary 3,202Victoria 3,474Coquitlam 3,449Delta 2,855

top 10 cities - distribution

Vancouver 51,657Richmond 12,517Burnaby 10,182Surrey 9,902North Vancouver 8,028Kelowna 5,354Victoria 5,039Calgary 4,646Coquitlam 4,303Delta 4,038

top 10 countries - distribution

Canada 137,758United States 6,533Hong Kong 2,009China 941United Kingdom 699Japan 435Australia 328Singapore 317South Korea 282Taiwan 274

top 10 countries - distribution

Canada 174,331United States 9,054Hong Kong 2,355China 1,008United Kingdom 990Japan 570Australia 503Singapore 421Taiwan 359South Korea 339

faculty breakdown

Arts 48,714AppSci 24,158Sauder 22,667Dentistry 2,138Law 6,918Education 30,549Forestry 3,359LFS 5,540PharmSci 3,724Science 24,539UBCO 10,598Medicine 9,655Other 790TOTAL 193,349

age breakdown

age breakdown

Lower Mainland 98,757Rest of BC (excluding Lower Mainland) 21,262

Total BC circulation 120,019

Total Rest of Canada 17,739US 6,533International 7,789Unknown 14,858

Total Circulation 166,938

trek onlinetop 10 cities - visitors

Vancouver 23.72%Richmond 8.84%Toronto 3.41%Burnaby 3.39%Surrey 3.38%Calgary 2.57%Kelowna 1.94%North Vancouver 1.91%Victoria 1.73%Ottawa 1.46%

43,857 VISITORS

85,501 PAGE VIEWS

gender breakdown

53%FEMALE

47%MALE

top 10 countries - visitors

Canada 75.14%US 9.36%China 2.13%UK 1.83%Hong Kong 1.29%Australia 0.91%India 0.80%Japan 0.69%Taiwan 0.52%Germany 0.47%

gender breakdown

51%FEMALE

49%MALE

AS OF SEPTEMBER 2018

CONTACT | Jenna McCann, Business Development Officer604 822 8917 | jenna.mccann@ubc.ca TREKMAGAZINE.ALUMNI.UBC.CA

mechanical requirementsAds may be supplied electronically as PDF or EPS (with all fonts converted to curves) files (with all fonts downloaded) for placement in the magazine.

Please convert all RGB and spot colours to CMYK.

All images should be coloured correctly and at least 300 dpi resolution.

All copy should be 0.5” away from all edges for bleed ads.

Inserts: Specifications and rates on request.

*For all bleed edges, please ad 0.125”

FINE PRINTCopy approval: Advertising and editorial are independent. No special editorial consideration is implied in the sales agreement.

Terms of payment: 30 days net. Interest charges on unpaid accounts are 2% per month.

Liability of error: The maximum liability of Trek in the event of any error is limited to the ad space rate for that issue.

advertising ratesSIZEDouble Page Spread $8,200 Full Page $4,200 5/8 $3,200 1/2 $2,600 1/4 $1,800

COVERSIBC $5,200 OBC $5,800

* All above rates include digital share of voice big box or banner ads on the Trek magazine website. Delivery of digital ads is subject to availability.

advertising specifications INCHES WIDE INCHES DEEPFull Page Bleed* 9.125 10.75 Full Page Margin 7.8125 8.875 5/8 Page Bleed* 5.4375 10.75 5/8 Page Margin 4.8125 8.875 1/2 Page Bleed* 9.125 5.375 1/2 Page Margin 7.8125 4.375 1/4 Page Vertical 1.8125 8.875 1/4 Page Island 3.8125 4.375

TREK MAGAZINE ADVERTISING RATES

AND SPECS

9.125”7.8125”

9.5”

10.75”11.25”

8.875”

1/4 Page Island

1/4 Page Vert.

1/2 Page Margin

1/2 Page Bleed

5/8 Page Margin

5/8 Page BleedFull Page MarginFull Page Bleed

production specificationsWeb offset. Saddle stitched. Number of columns: 8

INCHES WIDE INCHES DEEPType page 7.8125 8.875 Trim size 9.125 10.75 Bleed size 9.5 11.25

AS OF SEPTEMBER 2018

CONTACT | Jenna McCann, Business Development Officer604 822 8917 | jenna.mccann@ubc.ca TREKMAGAZINE.ALUMNI.UBC.CA

TREK E-BLAST ADVERTISING RATES

AND SPECS

advertising specifications WIDTH HEIGHTBanner 620px 160px Bix Box 300px 250px

advertising ratesSIZEBanner $600 Big Box $600

digital specificationsAccepted ad formats: .jpeg, .gif or .png Maximum file size: 150kb

Banner 620 x 160px

Big Box 300 x 250px

Big Box 300 x 250px

Ad placement includes positioning in the Trek Online e-blast, as well as rotating presence on the Trek Online website for the duration of the issue (3 months).

AS OF SEPTEMBER 2018

CONTACT | Jenna McCann, Business Development Officer604 822 8917 | jenna.mccann@ubc.ca TREKMAGAZINE.ALUMNI.UBC.CA

TREK ONLINE E-BLAST DEMOGRAPHICS

trek magazine awardsGrand Gold Award | 2003/4 Council for the Advancement and Support of Education, District VIII

Silver | Best University Magazine, 2003/4 Canadian Council for the Advancement of Education

Silver | Best University Magazine, 2004/5, Council for the Advancement and Support of Education, District VIII

Bronze | Best University Magazine, 2004/5, Canadian Council for the Advancement of Education

Silver | Best University Magazine, 2006/7, Council for the Advancement and Support of Education, District VIII

Silver | General Interest Print Magazine, 2010, Council for the Advancement and Support of Education, District VIII

Bronze | Best University Magazine, 2012, Canadian Council for the Advancement of Education

Gold | Cover Design, 2013, Council for the Advancement and Support of Education District VIII

Silver | General Interest Print Magazine, 2013, Council for the Advancement and Support of Education, District VIII

Bronze | Best Print Magazine, 2014, Canadian Council for the Advancement of Education

Gold | General Interest Print Magazine (>75k circulation), 2014, Council for the Advancement and Support of Education, District VIII

Gold & Bronze | Best Articles of the Year, 2016, Council for the Advancement and Support of Education

Bronze | Video and Multimedia, 2016, Canadian Council for the Advancement of Education, District VIII

Bronze | Best Articles of the Year, 2017, Canadian Council for the Advancement of Education, District VIII

Gold | Best Print Magazine, 2018, Canadian Council for the Advancement of Education

trek digital tablet editionEnquire about free bonus ad space in the tablet edition of Trek when you purchase an ad in the Spring or Fall print issues.

Your ad will be included in the tablet edition of Trek at no extra charge.

specificationsAd size: 768x1024 portrait and 1024x768 landscape Format: static .jpeg or .gif

trekmagazine.ca/app