magazine masthead owner driver · specifications, and industry and regulatory news and analysis....

correct as at january 2013

AUSTRALIA’S LARgeST-cIRcULATIng monThLy TRUcKIng neWSPAPeR

meDIA KIT 2014

OWNER DRIVER

OWNER DRIVER

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OWNER DRIVER

OWNERDRIVER.COM.AU

OWNERDRIVER.COM.AU

OWNERDRIVER.COM.AU


REACH & FREQUENCY MEDIUM REACH & FREQUENCYOwner//Driver Newspaper 37,083/month*NewTruckSearch Magazine 12,500/twice a yearOwnerDriver.com.au 3,516 UBs/month**NewTruckSearch.com.au 8,696 UBs/month** TradeTrucks.com.au 49,469 UBs/month****TradeYourJob 74,788 UBs/month**** * Source: Circulations Audit Board, March 2013** Monthly average January-June 2013*** Monthly average March-July 2013**** October 2013

ABOUT THE ROAD TRANSPORT INDUSTRYThe road transport industry forms the backbone of the Australian economy. Some 47,000 hire-and-reward trucking companies, employing a fleet of half a million trucks and 250,000 staff, are responsible for carrying three-quarters of the nation’s domestic freight, including every item on the supermarket shelves.They also play a critical role in moving Australia’s ever-expanding international air and sea freight around the country.The road transport industry also ranks among the fastest-growing sectors of the Australian economy.Freight volumes carried by road jumped by almost 65 per cent between 1996-97 and 2006-07 and total industry employment expanded by nearly 30 per cent between 1998 and 2008.This rapid growth is set to continue on the back of a forecast doubling of domestic road freight volumes beween 2008 and 2030 as well as continued expansion of international freight volumes.Driving this growth will be readers of Australia’s largest-circulating trucking newspaper, the owner-drivers and small fleet operators that account for 60 per cent of businesses in the road transport industry.It is these operators that will underpin record investment across the sector, in trucks, trailers, tyres and wheels, parts and accessories, fuels and lubricants, finance and insurance, technology, recruitment and training, industrial property and warehousing, forklifts and materials handling equipment, and lots more.

The mARKeT

TOP 10 INTENDED PURCHASES*• Truck parts• Vehicle accessories• Servicing and maintenance• New and used vehicles • Trailers and bodies• Health and safety• Finance and insurance• Recruitment • Education and training • Telecommunications* Source: Transport Census 2012

ReADeR TeSTImonIAL: “oWneR//DRIVeR gIVeS me A BIRDS-eye VIeW oF my InDUSTRy. WITh The LATeST neWS AnD ADVeRTISeD PRoDUcTS IT gIVeS my BUSIneSS An eDge.” SoURce: IAn, qUeenSLAnD oWneR-DRIVeR; TRAnSPoRT cenSUS 2012 ReSPonDenT


The STRongeST LInKABOUT OWNER//DRIVEROwner//Driver is Australia’s largest-circulating monthly trucking newspaper (37,083/month CAB Audit, October 2013).It is also the most-read, according to the landmark Transport Census 2012. The survey of 962 transport operators – undertaken by research firm The Seed – found 81 per cent of owner-drivers and small fleet operators ‘frequently’ or ‘regularly’ read Owner//Driver, compared with just 64 per cent who read Big Rigs, 31 per cent who read Truckin’ Life and 14 per cent who read Diesel.The reason is simple: only Owner//Driver delivers the depth and breadth of news, information and business tools owner-drivers and small fleet operators want and need, in print and online.Daily, Owner//Driver’s website is the number-one source of industry news and information for owner-drivers and small fleet operators.Complementing it, NewTruckSearch.com.au delivers the latest product news and reviews as well as detailed specifications of all makes and models on the market; while used equipment website TradeTrucks.com.au is a leading marketplace for buying and selling used trucks, trailers, parts and accessories.Monthly, Owner//Driver newspaper delivers hard-hitting coverage of the news and issues that effect its readers, an unrivalled line-up of columnists tackling the big issues about what really happens on the road, profiles of the characters and companies that contribute to its world-class reputation, the best new equipment news and reviews, and the largest jobs and used trucks and parts classifieds in the country. And twice a year in print, NewTruckSearch – Australia’s No.1 truck, trailer, tyres and wheels buyers’ guide – delivers readers specs of all makes and models on the market.With such reach and frequency it’s no wonder Owner//Driver is widely acknowledged as ‘The Truckie’s Bible’!

FLEET SIZE*• 1-10 trucks 45%• 11-100 trucks 21%• 100+ trucks 7%* Source: Transport Census 2012

READER DEMOGRAPHICS*• Average age 49• % Male 92%• Average income $71,100• Role: 43% owner-manager, 48% operations* Source: Transport Census 2012

ReADeR TeSTImonIAL: “oWneR//DRIVeR IS The moST enTeRTAInIng AnD BeST ReAD mAgAzIne FoR Any one InTeReSTeD In The AUSTRALIAn RoAD TRAnSPoRT InDUSTRy.” SoURce: chRIS, neW SoUTh WALeS DRIVeR; TRAnSPoRT cenSUS 2012 ReSPonDenT

CIRCULATION*• Owner//Driver 37,083/month• Big Rigs 27,493/fortnight• Prime Mover Not Audited• Truckin’ Life Not Audited• Diesel Not Audited• Power Torque Not Audited• Transport Today Not AuditedSource: CAB, October 2013

THE ‘TRUCkIES BIBLE’With an average age of 49 years, newspapers/magazines are still the preferred source of industry news and information for owner-drivers and small fleet operators. Some 75 per cent of respondents to the Transport Census 2012 cited newspapers/magazines as their preferred source of industry news and information. Just 12 per cent said they used Facebook for business and only 4 per cent said they used Twitter for business purposes.In particular, 78 per cent described newspapers/magazines as ‘a useful source of information for my job’, with newspapers/magazines seen as most useful for product news and reviews, vehicle comparisons and specifications, and industry and regulatory news and analysis.And when it comes to their preferred newspaper/magazine, Owner//Driver rates head and shoulders above the rest. The Transport Census 2012 found 81 per cent of owner-drivers and small fleet operators ‘frequently’ or ‘regularly’ read Owner//Driver, compared with 64 per cent who read Big Rigs, 31 per cent who read Truckin’ Life and 14 per cent who read Diesel, with its combination of news, driver and operator profiles, equipment news and reviews, and jobs and used equipment classifieds cited as the top reasons for their preference.With such a rich offering it’s not surprising that 73 per cent of readers spend more than 1 hour reading the newspaper; that 90 per cent said they read ‘most’ or ‘all of’ the publication; and that 63 per cent percent pass it on to colleagues or family and friends.

DISPLAY ADVERTISING RATES & SPECIFICATIONS

Ad Space Dimensions W x HFull Colour Gloss Newsprint Colour Mono

Casual 4x 12x Casual 4x 12x Casual 4x 12xDouble Page

Spread560mm x 395mm $8,750 $8,450 $8,200 $7,800 $7,650 $7,500 $5,150 $4,990 $4,880

Full Page 280mm x 395mm $5,150 $4,850 $4,600 $4,000 $3,900 $3,700 $2,600 $2,550 $2,470

1/2 Page Vertical

130mm x 373mm $3,550 $3,500 $3,450 $3,300 $3,225 $3,150 $2,140 $2,090 $2,030

1/2 Page Horizontal

260mm x 180mm $3,400 $3,350 $3,300 $3,100 $3,050 $3,000 $2,080 $2,030 $1,980

1/3 Page Horizontal

260mm x 120mm $2,600 $2,500 $2,450 $2,250 $2,200 $2,150 $1,460 $1,430 $1,390

1/4 Page Vertical

128mm x 180mm $2,500 $2,400 $2,375 $2,150 $2,100 $2,075 $1,400 $1,370 $1,340

1/4 Page Horizontal

260mm x 90mm $2,250 $2,200 $2,175 $1,925 $1,875 $1,850 $1,250 $1,220 $1,190

1/8 Strip Cover 260mm x 50mm $1,550 $1,500 $1,475 $1,250 $1,200 $1,150 $780 $710 $650

*Add 10% GST to all prices above. Rates do not include 10% agency commission.

oWneR//DRIVeR neWSPAPeR

ReADeR TeSTImonIAL: “oWneR//DRIVeR heLPS me STAy AWARe oF InDUSTRy chAngeS. I oPeRATe In ISoLATeD AReAS WheRe InFoRmATIon IS hARD To geT.” SoURce: AnDReW, qUeenSLAnD FReIghT comPAny oWneR; TRAnSPoRT cenSUS 2012 ReSPonDenT


AUSTRALIA’S PREMIER USED TRUCk MARkETPLACEAs Australia’s largest-circulating monthly trucking newspaper, Owner//Driver delivers the greatest reach for sellers of used trucks and parts and accessories. It boasts an audited circulation of 37,083 – 57 per cent of which don’t read Deals on Wheels and 84 per cent of which don’t read Just Trucks, according to Transport Census 2012.It also delivers the greatest pool of potential buyers. The Transport Census 2012 found 83 per cent of Owner//Driver readers are involved in at least one area of decision-making, with a particular focus on vehicles, parts and accessories, and servicing and maintenance. And they’re forecasting increased spending on parts and accessories, servicing and maintenance, and new and used vehicles over the next 12 months.To cater for this, Owner//Driver has launched TradeTrucks.com.au, Australia’s premier used trucks, parts and accessories marketplace, monthly in print and 24-7 online. Unique to the market, TradeTrucks.com.au showcases the latest used trucks for sale, supported by reviews of vehicles and the latest parts and accessories news. The Transport Census 2012 found this content is crucial to Owner//Driver’s market-leading readership, with 65 per cent citing lassifieds as their ‘favourite’ section.Online TradeTrucks.com.au boasts in excess of 11,000 used trucks, parts and accessories for sale – searchable by category and make/model – and allows sellers to list all stock for as little as $325 + GST a month.For used truck dealers and parts and accessories suppliers TradeTrucks.com.au, in print and online, provides a highly-effective platform to reach a massive pool of buyers – in a highly complimentary editorial environment.

TRADeTRUcKS.com.AU

CLASSIFIEDS ADVERTISING RATES & SPECIFICATIONS

Ad Space Dimensions W x HFull Colour Spot Colour Mono

Casual 4x 12x Casual 4x 12x Casual 4x 12xFull Page 280mm x 395mm $2,400 $2,300 $2,220 $1,400 $1,325 $1,250 $1,175 $1,150 $1,100

1/2 Page 260mm x 180mm $1,300 $1,200 $1,150 $750 $725 $700 $650 $625 $575

1/4 Page 128mm x 180mm $740 NA NA $530 NA NA $380 NA NA


1/8 Strip 260mm x 42mm $390 NA NA NA NA NA $210 NA NA


1/32 Page 62mm x 42mm $100 NA NA NA NA NA NA NA NA


2014 PUBLISHING SCHEDULEMonth / Issue Booking Deadline On SaleJanuary ‘14 / 252 17/12/13 20/1/14

February ‘ 14 / 253 30/1/14 17/2/14

March ‘14 / 254 27/2/14 17/3/14

April ‘14 / 255 27/3/14 14/4/14

May ‘14 / 256 24/4/14 12/5/14

June ‘14 / 257 22/5/14 9/6/14

July ‘14 / 258 19/6/14 7/7/14

August ‘14 / 259 24/7/14 11/8/14

September ‘14 / 260 21/8/14 8/9/14

October ‘14 / 261 18/9/14 23/10/14

November ‘14 / 262 23/10/14 10/11/14

December ‘14 / 263 20/11/14 8/12/14

AUSTRALIA’S NO.1 TRANSPORT jOBS SITEMonthly in print and 24-7 online, TradeYourJobs.com.au is Australia’s specialist employment marketplace serving the transport and logistics sectors. It delivers national reach for employers seeking skilled candidates and for skilled candidates looking for their next employment opportunity.Jobs range from truck drivers through to high-level logistics and supply chain management positions.Crucial to TradeYourJobs’s success is the backing of Australia’s leading transport and logistics industry print media brands: Owner//Driver, Australasian Bus & Coach, Australasian Transport News and Deals On Wheels.With a cumulative audited circulation of almost 100,000 magazines a month, the website benefits from strong promotion through these market-leading titles, which each month feature supporting job advertisements and editorial.TradeYourJobs also benefits from strong cross-promotion across leading transport and logistics industry websites and e-newsletters, including OwnerDriver.com.au, Fullyloaded.com.au, BusNews.com.au, NewTruckSearch.com.au, NewBusSearch.com.au, TradeTrucks.com.au and TradeBuses.com.au – as well as weekly e-newsletters delivering the latest jobs vacancies of relevance to these respective audiences direct to their inboxes.

WWW.TRADEYOURjOB.COM.AU

AD SPACESIZE

(pixels)COST

Leaderboard – Run of site 100% SOV 728 x 90 $3,500

Skyscraper – Run of site 100% SOV

160 x 600

$2,000

Weekly e-neWsletter

AD SPACE SIZE (pixels) COST

Leaderboard 400 x 65 $450

Skyscraper 1 160 x 600 $450

EMPLOYER BENEFITS• Flexible: Post job vacancies online and search

the resume database any time.• Knowledge: Know exactly what skills are

available and when.• Control: You control the process. Search your

way, in your time.• Convenient: Have new resumes emailed to you

or via RSS straight to your desktop.• Accessible: Access resumes anywhere, any time.

TRADeyoURjoB.com.AU

*Rates are per month. Add 10% GST to all prices.

ReADeR TeSTImonIAL: “oWneR//DRIVeR heLPS me To KeeP on ToP oF ISSUeS AnD InFoRmATIon RegARDIng my LoVeD InDUSTRy oF 45 yeARS.”SoURce: RoB, FReIghT mAnAgeR; TRAnSPoRT cenSUS 2012 ReSPonDenT

correct as at september 2013

AUSTRALIA’S LEADING TRUCkING NEWS SITEWhile print publicatons remain the preferred source of industry news and information, a growing number of owner-drivers and small fleet operators are turning to the internet to keep up to date on the latest industry issues.According to the Transport Census 2012, 56 per cent say they are ‘internet savvy’ and rely on industry websites and e-newsletters as useful sources of news and information for their job.Use of social media, however, is limited, with 12 per cent using Facebook and 4 per cent using Twitter to keep up to date with industry news.For this growing number of internet-savvy readers, Owner//Driver’s website is their preferred online source of industry news and information. The Transport Census 2012 found 14 per cent visit OwnerDriver.com.au ‘regularly’ or ‘frequently’. Again, quality and quantity of content is the drawcard.Daily OwnerDriver.com.au breaks the big industry news stories of direct relevance to owner-drivers and small fleet operators.This positive rating has underpinned strong growth in traffic.Importantly, more than 60 per cent of OwnerDriver.com.au visitors come through organic search, delivering advertisers significantly expanded reach beyond the core magazine readership.

ONLINE RATES & SPECSOWNERDRIVER.COM.AU WEBSITE

Ad Space (100% SOV) Size (pixels) Cost

Leaderboard – ROS 100% 728 x 90 $1,800

Skyscraper 1 – ROS 100% 160 x 600 $1,500

Skyscraper 2 – ROS 100% 160 x600 $1,000

Home page island 300 x 250 $750

Home page mini banner 360 x 60 $750

*Rates are per month. Add 10% GST to all website advertising prices. Rates do not include 10% agency commission.

oWneR//DRIVeR.com.AU

ReADeR TeSTImonIAL: “oWneR//DRIVeR IS The moST enTeRTAInIng AnD BeST-ReAD mAgAzIne FoR Anyone InTeReSTeD In The TRAnSPoRT InDUSTRy.”SoURce: chRIS, nSW DRIVeR; TRAnSPoRT cenSUS 2012 ReSPonDenT

neWTRUcKSeARchAUSTRALIA’S NO.1 TRUCk BUYERS’ GUIDENewTruckSearch is Australia’s No.1 transport equipment buyers’ guide. Key decision makers rely on it as an important reference tool when searching, comparing and choosing new equipment, making it a highly-effective medium to connect with transport equipment buyers during a crucial stage of the decision-making process.Twice a year NewTruckSearch presents specifications of all commercial vehicle makes and models across the key categories of vans, light duty, medium duty, heavy rigid, prime movers and special vehicles – as well as a directory of dealers nationally. It also includes specifications for key accessories including trailers, and tyres and wheels – supported by news and reviews of the latest product releases, further enhancing its value as an indispensable reference tool for equipment buyers.With the September 2012 launch of a new NewTruckSearch.com.au website, buyers can undertake more refined searches of all truck makes and models online and achieve far more powerful results.Users can search by make or model, vehicle category (rigid, semi cab-over, semi conventional, special vehicles, vans), axle numbers, power, torque and GVM – or any combination of these features.They can also choose to compare their result with other makes and models available in the marketplace, as well as access the latest news and reviews on the vehicles – including video tests – from Australia’s leading truck writers. And once the search is over, users can submit an enquiry to the relevant manufacturer or dealer.

For buyers, the benefits are clear, with NewTruckSearch – in print and online – providing an invaluable reference tool when searching, comparing and choosing new equipment.Supporting this, the majority of respondents to a recent user survey said they would return to NewTruckSearch.com.au in the near future, noting that it was ‘current’, ‘informative’ and ‘reliable’, ‘friendly’ and ‘easy to navigate’, and ‘easy to compare’.For suppliers the benefits are also significant.NewtruckSearch – in print and online – enables suppliers to reach active buyers at a key stage in the decision-making process.NewTruckSearch is distributed bi-annually to 12,500 key transport industry decision makers through Australia’s leading transport and logistics titles – Owner//Driver, Australasian Transport News and Deals On Wheels.The Transport Census 2012 found that almost half of NewTruckSearch’s readers are planning to make purchase decisions on vehicles over the next 12 months.Additionally, a recent survey found more than 90 percent of visitors to NewTruckSearch.com.au are purchasing decision-makers, with 73 percent considering buying a truck within the next 12 months.And they plan to spend up big. Some 82 percent of visitors intend to invest up to $200,000 on their next truck purchase.It’s not surprising, therefore, that more and more suppliers are choosing NewTruckSearch to get their products in front of such an active group of key decision makers.

$7.50 (inc GST)

iSSUE 22

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INTO THE mIxbattling it out in australia’s vocational trucK marKet

2013 EDITIONWINTER 2013

W W W . N E W T R U C K S E A R C H . C O M . A U

PRInT RATeS + SPecIFIcATIonS WeB RATeS + SPecIFIcATIonSSIZE DIMENSIONS (WxH) PRICE

DPS 420mm x 297mm $5,700

Full Page 210mm x 297mm $3,050

1/2 Page 92mm x 270mm $1,775

1/4 Page 190mm x 66mm $902*Add 10% GST to prices. Rates do not include 10% agency commission.

ADVERTISING SPACE (100% SOV)

SIZE (PIXELS)

PRICE

Leaderboard – ROS 100% 728 x 90 $1,800

Island Ad – ROS 100% 300 x 250 $1,500

Hero Spot 1 – home page 310 x 190 $1,200

Hero Spot 2-3 – home page 310 x 190 $800*Add 10% GST to all prices above. Rates do not include 10% agency commission.

WeB RATeS + SPecIFIcATIonS


correct as at september 2013

Note:1. Refer to our Terms & Conditions at

www.bauertrader.com.au/advtc.html 2. Inserts. Prices are subject to weight and strict postal

regulations. Prices will be confirmed upon receipt of a sample. It is the client’s responsibility to ensure a sample reaches the Advertising Manager for price confirmation prior to publication dates and that inserts are delivered to Trader Business Media’s designated printer (see address and contact information above) by the booking deadlines as outlined in this brochure. Any folding required to meet postal regulations etc. will be charged separately. Please contact the Advertising Manager for further information.

3. Conditions. All pricing and information contained on this brochure are subject to the full conditions as outlined.

4. Advertising Material. We no longer support advertising material supplied in Quark XPress format. We accept only hi res PDF files in CMYK (or spot colour) or any of the Adobe CS Products, i.e. InDesign CS, Illustrator CS, Photoshop CS. Further information is available in our Advertising Information and Specification Sheet which can be downloaded from our website.

5. We do not except ad material via fax, we do not retrieve material from websites.

6. Booking confirmation must be supplied by 2pm day of deadline

7. Material must be supplied by 4pm day of deadline or we will repeat a previous ad. If you have not advertised with us before and have not supplied material by the deadline you will forfeit your space. Material received after deadline will not receive an error check, only a final proof for viewing purposes only

IMPORTANT INFORMATIONPRINT MATERIAL: All advertising files must be supplied as high-resolution PDFs with embedded fonts or supplied in Indesign, Illustrator or Photoshop format. All images must be

in CMYK format at 300dpi and fonts included.

WEB MATERIAL: All creatives must be supplied as 72 dpi RGB files/file weight 40KB.All JPEG, gif, animated gif or swf files must be supplied with a click-through URL.

All flash creatives must be supplied with a back up gif file.Note: All Flash creatives must have clickTAGs. Animation length 30 seconds. No URL is to be embedded in the flash file. Any Flash creative received without a back up gif file will not be

loaded and any delay in the start of a campaign due to incorrectly supplied creatives is at the advertiser’s risk. Flash ads are not available on newsletters.

Postal AddressBauer Trader Media GPO Box 72Brisbane Q 4066

SPecIFIcATIonS

Send advertising to:FTP – (file transfer protocol) – unlimited file sizes

Upload your material to: ftp://owd:[email protected]

username: owd password: uploadNote: Please ensure your folder is labelled clearly with your Advertiser Name, Publication and issue number

OWD

Clas

sifie

ds

1/4 Page 128mm x 180mm


1/8 Strip 260mm x 42mm



TYPE AREA W: 260mm H: 90mmQuarter Page

Horizontal

TYPE AREA W: 260mm H: 120mm

Third PageHorizontal

TYPE AREA W: 128mm H: 180mmQuarter Page

Vertical


Full PageHalf PageHorizontal

Half PageVertical

TRIM W: 280mm H: 395mm

BLEED AREA W: 290mm H: 405mm




1/8TH FC STRIPHorizontal

BLEED AREA W: 570mm H: 405mm


TRIM W: 560mm H: 395mm please allow a

20mm safety gutter in center of spread

Double Page Spread

Specifications correct at July 2012 - subject to change without notice

magazine masthead owner driver · specifications, and industry and regulatory news and analysis....

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