magazines · rate card before disount discount 1 no. of editions booked discount 2 no. of months...
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MAGAZINESt h e S o l e n t R E G I O N - W E ’ V E G O T I T C O V E R E D
You’re welcome to come in and meet the team; chat to Melanie about your business and how to successfully advertise. Browse our comprehensive advertising library with hundreds of styles, sizes, designs to choose from. And not a commissioned sales person in sight - our advice is free and willingly shared.
Inside the design chapelLocated at the south entrance to The Old Southampton Cemetery and the end of Cemetery Road, the Design Chapel was converted in 2012 and houses a selection of design related businesses, including Discover.
L O C A L a d v e r t i s i n gL E A F L E T D I S T R I B U T I O N
G R A P H I C D E S I G N & P R I N T
W E B S I T E S
S O C I A L M E D I A
M A R K E T I N G S E R V I C E S
H E L P I N G YO U A D V E R T I S E YO U R B U S I N E S S W I T H I N A 2 0 M I L E R A D I U S O F S O U T H A M P T O N
b a s e d i n s o u t h a m p t o n c o m m o n
discover magazines ltdDesign ChapelCemetery RoadSouthampton SO15 7NNTel: 023 8026 6388
w w w. d i s c o v e r m a g a z i n e s .c o.u k
MAGAZINESt h e S o l e n t R E G I O N - W E ’ V E G O T I T C O V E R E D
Step 1 - Where do you want to advertise? Choose from 13 areas shown on the map.
Step 2 - What advert size do you need? There are 9 different sizes and shapes; something suitable for every budget and requirement.
Step 3 - How long? Two months, 4 months or 6 months, carousel or ad hoc over 18 months. The 6m+ Ongoing Rate is most commonly booked; best response rates and highest discount given.
A 5 l e t t e r b ox d e l i v e r e d1 3 l o c a l i s e d e d i t i o n s1 5 3 , 0 0 0 c i r c u l at i o nR oya l M a i l d e l i v e ryL E A F L E T I N S E R T SA B C 1 , 3 5 + h o m e o w n e r s
a f f o r d a b l e A D V E R T I S I N G f o r YO U R B U S I N E S SHome & Garden | Lifestyle | Family | Leisure | Motoring | Pets | Education | Business | Health | Beauty | Travel | Senior Living | Finance | Entertainment
W I T H I N A 2 0 M I L E R A D I U S O F S O U T H A M P T O N
CHANDLERS FORD
EASTLEIGHMEON VALLEY
HAMBLE PENINSULA
HEDGE END
NEW FOREST
LOCKS HEATH
SOUTHAMPTON
ROMSEY
WATERSIDE
TEST VALLEYWINCHESTER
SALISBURY VILLAGES
I t ’s e a sy t o g e t s ta r t e d
CHANDLERS FORD | SOUTHAMPTON | WINCHESTER | EASTLEIGH | ROMSEY HEDGE END | LOCKS HEATH | HAMBLE | MEON VALLEY | NEW FOREST |
WATERSIDE | TEST VALLEY | SALISBURY EAST VILLAGES
13 EDITIONS
CF CHANDLERS FORD
HE HEDGE END
WI WINCHESTER
SO SOUTHAMPTON
HA HAMBLE
LH LOCKS HEATH
EA EASTLEIGH
MV MEON VALLEY
NF NEW FOREST
WA WATERSIDE
RO ROMSEY
SE SALISBURY EAST
TV TEST VALLEY
t H E L A R G E S T C I R C U L A T I O N I N S O U T H H A M P S H I R EMAGAZINES
C I R C U L A T I O N B R E A K D O W N
EDITION DISTRIBUTION AREA INCLUDES
JANUARYMARCH
MAYJULY
SEPTEMBERNOVEMBER
FEBRUARYAPRILJUNE
AUGUSTOCTOBER
DECEMBER
BOTH MONTHS
PER EDITION
CHANDLERS FORDSO53: Chandlers Ford, Otterbourne, Hursley, Shawford,
Allbrook7,000 6,800 13,800
SOUTHAMPTONSO15, SO16, SO17
Chilworth, Bassett, Rownhams, Nursling, Upper Shirley, Regents Park, Highfield, Lordswood. SO16 7
7,000 7,000 (2,835) 14,000
HEDGE ENDSO30, SO18
Hedge End, West End, Botley, Midanbury, Chartwell Green
7,200 7,100 14,300
WINCHESTER
SO22, SO23Winchester inc Badger Farm, Olivers Battery, Littleton,
South Wonston, Kings Worthy, Pitt, Sarum SO22 5, SO23 9
6,500 5,000 11,500
LOCKS HEATHSO31, PO15, PO16, PO14
Locks Heath, Park Gate, Whiteley, Warsash, Titchfield, Swanwick, Burridge, Sarisbury Green
7,300 7,100 14,400
HAMBLE (Bi)SO31 4,5 & 8
Hamble-le-Rice, Netley Abbey, Bursledon, Butlocks Heath
8,025 8,025
SALISBURY EAST VILLAGES (Bi)
SP5 1,2 & 3Downton, Redlynch, Hale, Whiteparish, Farley, West Tytherley, Winterslow, Pitton, Landford, Alderbury,
Whaddon, West Dean etc
7,180 7,180
MEON VALLEY
SO32, PO17 , PO7 4Bishops Waltham, Wickham, Waltham Chase, Droxford,
Meons, Durley, Upham, Curdridge, Boorley Green, Boarhunt
6,100 6,325 12,425
ROMSEY
SO51, SO52 9Romsey, North Baddesley, all SO51 villages, Wellows, Whiteparish, Sherfield English, Ampfield, Braishfield
SO51 sectors 0,6,8,9
7,250 6,750 14,000
NEW FORESTSO42 7, SO43 7 , SO40 7
Ashurst, Lyndhurst, Brockenhurst, Beaulieu, Blackfield, Holbury, Calshot
6,100 6,500 12,600
WATERSIDE SO40 4, SO45Marchwood, Totton, Hythe, Dibden, Dibden Purlieu 7,000 7,500 14,500
EASTLEIGHSO50
Eastleigh, Fair Oak, Bishopstoke, Colden Common, Horton Heath SO50 6
5,600 (2,700) 5,700 11,300
TEST VALLEY (Bi) SO20 6 & 8, SP11 7Stockbridge, Wherwell, Kings Somborne, Lockerly 5,100 5,100
82,225 70,875 153,130
The numbers shown in red indicate the number of copies delivered by Royal Mail - total of 63,000 properties. The benefits of Royal Mail are 100% reliability, distribution to rural/remote properties and to those areas difficult to safely and efficiently deliver to by our own distributors.
W H E R E W E D E L I V E RY BY R OYA L M A I L
HELPING YOU LAUNCH, EXPAND, SUCCEED We offer free advice on advert production, online marketing, website design; everything that can effect the response to your advertising with Discover. We look after our growing list of satisfied customers with more than just magazine advertising
Advert Design | Leaflet Design, Print & DeliveryWebsites Stationery | Vehicle GraphicsOnline Marketing | Social Media MarketingLocalised Telephone Numbers
Reliably deliveredRoyal mail | in-house• 100% letterbox delivered• reaching all properties in rural postcodes• 60% delivered by Royal Mail/40% by Discover• routinely monitored and checked for reliability
Monthly/bi-monthly EXPLAINED 1 deadline | 2 issues
MONTHLY: Chandlers Ford | Southampton | Hedge End | Winchester | Locks Heath | Meon Valley | New Forest | Romsey | Waterside | Eastleigh
EXAMPLE: Each of these editions has a circulation that is split into two halves and each is delivered into every other month. For example, Mrs Smith lives in Hedge End South and receives the May issue with 6,999 other residents including Botley. A month later, Mr Brown who lives in Hedge End North receives his copy of Discover Hedge End along with 6,999 residents including West End. Both the May and June issues were printed at the same time mid April but delivered within a month of each other. A total of 14,000 homes receive Discover Hedge End over two month from one print deadline. The front covers and some pages are different while the core of the two issues are the same.
BI-MONTHLY: Hamble Peninsula | Test Valley | Salisbury East Villages
The circulation of these three editions, is smaller, up to 8,000 so we don’t split the area but deliver all copies at the same time, but again, like the monthlies, every other month.
Leaflet inserts90,000 | up to 4 slots• leaflet inserts accepted in 9 of our 13 editions• up to 4 slots available per delivery• design, print and deliver - all in one service• maximum size A5• from £36 per 1,000 + vat
1/665mm x 61mm
available on 6m+ ongoing rate only
1/865mm x 45mm
available on 6m+ ongoing rate only
1/2134mm x 94mm65mm x 192mm
1/3134mm x 61mm65mm x 141mm
1/465mm x 94mm134mm x 45mm
A5 page151mm x 216mm+3mmbleed
2/3134mm x 141mm
Discover Magazines Ltd023 80 27 6396
[email protected] Chapel, Cemetery Road
Southampton, SO15 7NN
12JUNE
July issueend June
1st drop
Aug issueend July
2nd drop
DEADLINE
2 issuesdelivered a
month apart
Edition Area Quantity Cost £ + vat
Chandlers FordCF1 6,800 £258
CF2 7,000 £266
SouthamptonSO1 7,000 £266
SO2 4,000 £152
Winchester WI1 6,500 £247
EastleighEA1 5,700 £216
EA2 2,800 £106
Hedge EndHE1 7,200 £273
HE2 7,100 £269
Locks HeathLH1 7,300 £277
LH2 7,100 £269
WatersideWA1 7,500 £285
WA2 7,000 £266
Romsey RO1 6,750 £256
ALL AREAS @ £33/k 89,750 £2961
l e a f l e t d e l i v e ryMAGAZINES
Leaflet design is unlike from display advertising; it has to perform in a different way. You need to consider leaflet size, the number of pages, images, paper weight, call to action; all important factors in making the leaflet generate response long term.
REPUTATION MATTERSYou can get leaflet distribution cheaper than us; we know that. But our reputation for quality service, reliable delivery and results is worth it (so our customers tell us!).
We have regular customers who book every slot, every month and many who use Discover every year for their leaflet campaigns.
• Max size A5• Max weight 16gms• £38 per 1,000• Discounted for multiple issues• Inserted in the magazine• Available only in 8 out of 13 editions• Delivered by our own Discover team• We don’t use agencies!• To Book call 023 8027 6361
AFFLUENT homes onlySOUTHAMPTON | CHANDLERS FORD | HEDGE END | LOCKS HEATH | ROMSEY & NORTH BADDESLEY | WINCHESTER | WATERSIDE | EASTLEIGH
3+ bedroomsowner occupiedgardendriveway
4 l e a f l e t s l o t s p e r i s s u e
“Thanks for such reliable delivery of our leaflets.” Sam, Britannia Windows
W E D E S I G N & P R I N T, T O O !
80% OF ADVERTISERS BOOKON THE 6M+ ONGOING RATE• most effective for response rates• free advert design• free editorial• monthly payment plan• free upgrades
ADD OTHER DISCOVER MAGAZINESFOR MORE DISCOUNT• 10 are monthly and 3 are bi-monthly
(counts as 0.5 in Multi Mag Discount calculation)• Discounts for multi mag bookings go up to 30%
LEAFLET DELIVERY We charge £36 per 1,000 + vat so a distribution of 7,000 leaflets = £252 + vat. (based on leaflet size A5 up to 16gm)
Please call o23 8027 6361 for availability and a quotation for design, print and delivery.
JUST WANT TO ADVERTISE IN ONE MONTH OR ONE AREA REGULARLY?One off adverts, often for events or sales, are possible but in the large advert sizes only. Mid and small size adverts are bookable in one area but on the 6m+ ongoing rate only. Prices are half those quoted overleaf but remember you will reach only half of the edition’s full circulation, every other month.
Due to the printing process of two issues with one print run one months ads are limited to by page position and availability.
Want to get started?Most of our bookings are organised on the phone and email but our doors are open for visitors, too! Feel free to email your artwork for a free design review.
DISCOVER MAGAZINES LTDMelanie Tinson 023 8027 6396 / 07900 [email protected]
Design Chapel, Cemetery Road Southampton, SO15 7NN
1/665mm x 61mm
available on 6m+ ongoing rate only
1/865mm x 45mm
available on 6m+ ongoing rate only
1/16classifiedtext only
terms applyplease ask
1/2134mm x 94mm65mm x 192mm
1/3134mm x 61mm65mm x 141mm
1/465mm x 94mm134mm x 45mm
A5 page151mm x 216mm+3mmbleed
2/3134mm x 141mm
Ad Size Rate Card Ad Size Rate Card
1/16 £24 1/3 £89
1/8 £39 1/2 £122
1/6 £49 2/3 £179
1/4 £68 PAGE £229
DOUBLE DISCOUNTHow to calculate what you pay:eg. 1/4 page in Romsey, Winchester and Hamble on 6m+ Ongoing Rate + vat per month =
£68 x 2.5 (Hamble is bi-monthly) = £170 less 20% (5%+15%) = £136 + vat pm for all inserts
R A T E C A R D & D I S C O U N T S
MAGAZINES
Multi Mag Discount
1.5 0%
2.5 5%
3.5 10%
4.5 12.5%
5.5 15%
6.5 17.5%
7.5 20%
8.5 22.5%
9.5 25%
10.5 27.5
ALL 30%
Period Discount
2m 0%
4m 5%
6m 10%
6m+ 15%
confused?Don’t worry!It’s not easy to work out. Call us for an instant quote.
c o s t C A L C U L A T O R - E X A M P L E S
A B C D E F G H I
AD SIZEEDITIONS BOOKED
No.
PERIOD short
medium6 month ad hoc6m + Ongoing
RATE CARDbefore disount
DISCOUNT 1 No. of editions
booked
DISCOUNT 2 No. of
months booked
DOUBLE DISCOUNT
Col D + Col E
£ PER INSERT/ADVERT
after disc
Col E less Col F
COST PER MONTH
Col A x Col %
£ per month+ vat
Qtr page Chandlers Ford Eastleigh ie. 2 2 6m+ ongoing £68 5% 15% 20% £57.80 £57.80 x 1 £57.80
Half pageMeon Valley,
Hedge End and Locks Heath ie. 3
3 4 months £122 10% 5% 15%% £97.6 £97.60 x 3 £292.80
Full page
Hamble Peninsula - a bimonthly so
multiplier is 0.5
0.5 2 months £229 0% 0% 0% £229 £229 x 0.5 £114.50
6th pageAll editions
10 x monthly3 x bimonthly
11.5 6m+ Ongoing £49 30% 15% 45% £26.95 £26.95 x 11.5 £309.92
Third pageRomsey,
Winchester & Test Valley (bi)
2.5 6m ad hoc £89 5% 15% 20% £71.20 £71.20 x 2.5 £178.00
Qtr page in 3 monthly editions8th page in the rest
All editions10 x monthly3 x bimonthly
11.5 6m+ Ongoing £68 / qtr£39 / 8th 30% 15% 45% £37.40
£21.45
3 X £37.407 X £21.453 X £10.72
£294.52
Ad Size Rate Card Ad Size Rate Card
1/16 £24 1/3 £89
1/8 £39 1/2 £122
1/6 £49 2/3 £179
1/4 £68 PAGE £229
DISCOUNT 1 Multi Mag Discount (number in red is “up to”)
1.5 0% 5.5 15% 9.5 25%
2.5 5% 6.5 17.5% 10.5 27.5%
3.5 10% 7.5 20% 11.5/all 30%
4.5 12.5% 8.5 22.5%
DISCOUNT 2
2m 0%
4m 5%
6m 10%
6m+ 15%
PREMIUM PAGES best response• BACK COVER• PAGE 2• PAGE 3• PAGE 2 & 3• PAGE 5 (opposite editors letter)• CENTRE PAGES• INSIDE BACK BACK COVER (opposite ad index)• PAGES 9 - 20 / FRONT SECTION
Premium pages are sold as full pages unless by exception. Period discounts are capped at 10%.
Premium pages are very popular so if the slot you want is not currently available ask to be added to the waiting list.
Prime position does cost more because they are limited in number but for some advertisers the higher level of response is worth the extra.
If you want to guarantee your advert (any size) is placed in the first section of the magazine (usually page 9-20) you pay 15% surcharge on whatever the discounted rate is. Advertisers on this rate, are upgraded foc if the premium pages are not sold in an issue.
Position £ + vat Position + vat
Back cover £320 Page 5 £250
Page 2 £250 Centre £250
Page 3 £275 inside Back £250
Pages 2 & 3 £450 Front section + 15%
P R E M I U M PA G E S
MAGAZINES
1 2 M O N T H C A R O U S E L
If you book a premium page (except Centre) you can run different artwork in two consecutive issues.
Standard position (rop - run of page) is £229 + vat per month.
PREMIUM PAGES one month onlyIf you are advertising an event, a sale or launch and you prefer to advertise for just one of the two issues ie. just one month of the pair, this is possible, on particular positions, front and back of the issue.
There are 13 local editions of Discover covering a total of 153,000 homes. With the Discover Carousel you can rotate your advert around all the edtions over a period of 12 months and hit each home ONLY ONCE. This option is not for everyone as many advertisers prefer to select a handful of edtions and advertise regularly. But, it suits some such as retailers, restaurants and some home imporvement services. We recommend to book a space as big as you can afford in the Carousel to give maximum impact as you are only reaching the reader once.
The Carousel order is fixed so you get on the next one you can. For example, if you decided to book on 10 April the next month you can catch is May/June.
£ pm + vat minimum 12 months
fixed order all editions inCLudedMONTH EDITION MONTH MONTH
Jan/Feb Southampton Jul/Aug Salisbury & Hamble
Feb/Mar Romsey Aug/Sept Test Valley
Mar/Apr Chandlers Ford Sept/Oct Meon Valley
Apr/May Waterside Oct/Nov Locks Heath
May/Jun Hedge End Nov/Dec Eastleigh
Jun/July New Forest Dec/Jan Winchester
Ad Size Rate Card Ad Size Rate Card
Full page £320 1/3 £124
2/3 £250 1/4 £95
1/2 £170 1/6 £69
2 3 i n s e r t s o v e r 1 2 m o n t h s
m a r k e t i n g s e r v i c e s
MAGAZINES
W E B S I T E S F R O M £ 2 0 0 , S E O S E R V I C E S
Our core business is Magazine Advertising but to support our customers we offer extra help by organising a host of marketing services at exclusive rates negotiated with tried and tested suppliers we know and trust.
These services at special rates are exclusively for Discover advertisers only. Call 023 8027 6396
Ad Size Rate Card Ad Size Rate Card
Full page £320 1/3 £124
2/3 £250 1/4 £95
1/2 £170 1/6 £69
signs: vehicles, shop, display
s o c i a l m e d i a PA C K A G E S
B R A N D I N G PA C K A G E s £ 4 5 0
i l l u s t r at i o n , b r o c h u r e s & l e a f l e t s
P H O T O G R A P H Y
F O R M O R E D E TA I L s C A L L M E L A N I E O N 0 2 3 8 0 2 7 6 3 9 6
Budget Standard Premium Premium Plus
Design fee £200 £250 £350 £450
Annual Hosting Fee £19 £19 £19 £19
Number of Pages 2/3 <4 <6 <8
P H O N E S E R V I C E SIf you don’t have the time (or inclination!) to be pro-active on social media then we’ve negotiated very good rates with a small, very experienced team who will do it all for you. Prices vary depending on the type of campaign you need and frequency of activity, one off campaigns or monthly packages.
G E T T I N G S TA R T E DMAGAZINES
The most important step is the first; choosing the appropriate advert size, in the relevant editions and for the right period of time.
• Talk to MELANIE TINSON in sales• Accept quotation verbally
S T E P 1 T H E Q U O TA T I O N
S T E P 2 T H E b o o k i n gSHORT TERM BOOKINGS & LEAFLETS:If the booking is for 1-4 months you will receive an email with invoiced attached for the whole booking. Payment is required before print deadline.
6M+ ONGOING BOOKINGS:You will receive an email from TALITHA GIBBINS with summary of the booking and a link to the Acceptance of Terms & Conditions Form online. For this you need the sort code and account number of the account you want to use to pay monthly by direct debit. This must be completed before artwork services are provided.
S T E P 4 a r t w o r k & e d i t o r i a lAll artwork is co-ordinated by HOLLIE KNOWLESDirect: 023 8001 [email protected]
SUPPLYING YOUR OWN ARTWORK?email to [email protected]• pls make sure the size is correct as we charge
£10 + vat for editing• pls name the file including your company name
USING OUR DESIGN SERVICES?email images, logos, text, amendments, approvals and subsequent changes to her directly.• high resolution images (300 dpi) - as many as
you like as we’ll select the best• pdf, jpg, gif, tif, eps, png accepted• copyright free or your copyright• accurate contact detailsNB. images downloaded or saved from a website are usually unsuitable for print (resolution too low) so pls provide the original
Advert designs will be emailed to you for approval and amended until you are satisfied.
Artwork release fee for use in other publications applies. Please ask for details.S T E P 3 M A K I N G PA Y M E N T
Payment of the first invoice is usually required before artwork is started or at least, the acceptance must be received.
SHORT TERM BOOKINGS:We accept credit/debit cards over the phone or you can pay be BACS or click on the link embedded on the invoice to pay online by Eazipay
Discover Magazines Ltda/c 1067 1063sortcode 83 0425
6M+ ONGOING BOOKINGS:The first month’s advertising is paid the same way as a short term booking but subsequent monthly invoices (emailed 1st day of each month) are paid by direct debit (10th day of same month). If the direct debit fails (often due to change of bank details unknown to us), TANIA HOUSTON will contact you as payment needs to be made prior to print deadline each month.
Tania: 023 8027 [email protected]
MELANIE, DirectorAdvertising Sales
TANIA, DirectorFinance & Operations
HOLLIE, Publishing Exec TALITHA, Customer Services