magazines, the power of words
DESCRIPTION
Accompanies a lecture in Mass Media at Montana Tech.TRANSCRIPT
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Magazines:The Power of Words and Images
– Referencing Mass Communication: Living in a Media World Chapters 5 and 6Ralph E. Hanson
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Early Magazines• What is a magazine?
A publication of lasting interest targeted at a specific audience. A collection of articles.
• 1704: Daniel Defoe founds The Review. Commonly considered the first magazine.
• Physically The Review looked like a newspaper but covered public policy, literature, and morals as well as news.
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The Saturday Evening Post• First published in 1821• Contained essays, poetry, obituaries, and a
column called “The Ladies’ Friend”• First truly national medium• Post remained important until the coming of
television
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Birth of Photojournalism
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Birth of Photojournalism• Photographer Mathew Brady first became famous
for portraits, Civil War photography team.• By 1864, Harper’s Weekly was reproducing his
team’s photos.• Promoted idea that photographs could be published
documents preserving history.
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Types of Magazines• Consumer magazines. Publications targeting an
audience of like-minded consumers• Trade magazines. Magazines published for
people who work in an industry or business• Literary magazines. Publications that focus on
serious essays and short fiction
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The Muckrakers• Progressive investigative journalists writing
in the late 1800s, early 1900s• “Muckraking” was coined by Theodore
Roosevelt to describe socially activist investigative journalists.
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The Muckrakers• Samuel S. McClure was a famous
muckraker who led a fight in early 1900s for business, social, and political reform.
• McClure’s. Reform-oriented muckraking magazine took on the insurance industry, railroads, urban problems, etc.
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Advertising vs. Editorial Control• Conflict between advertising and editorial
departments.• Synergy or conflict of interest?
Magazines, models, and sponsors work together to match ads with stories about models and the products they endorse.
• Blurring of ads and editorial contentAds can be made to look like magazine content.
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People Magazine Cover Rules• Young is better than old• Pretty is better than ugly• Rich is better than poor• Music is better than movies• Movies are better than television• Nothing is better than a dead celebrity
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Current Trends in Magazine Publishing
• Targeting narrower audiences.• Presentation matters; layout and graphics critical.• Articles are short; short attention spans.• Cross-media synergy; using magazines to support
other channels of communication such as online efforts.