Director of Engineering Allan MacGregor

! @allanmacgregor

" amacgregor

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.

What is Machine Learning?

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.

MACHINE LEARNING

ARTICIFIAL INTELLIGENCEDEEP LEARNINGSMART COMMERCE

CONVERSATIONALPERSONALIZATION

BIG DATABOTS INTELLIGENT ASSISTANTSRNN NATURAL LANGUAGE PROCESSING

1974–1980

1987–1993

LIMITED COMPUTER POWERINTRACTABILITY COMBINATORIAL EXPLOSION

MORAVEC'S PARADOXEND OF FUNDING

REASONING

COLLAPSE OF THE LISP MARKETLACK OF TRUSTFALL OF THE EXPERT SYSTEMS

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.

2015 - US$ 126 Bn

AI MARKET VALUE

TO

2024 - US$ 3.1 Trillion

Source: Artificial Intelligence Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.

Why Machine Learning?

COGNITIVE SECURITY

FRAUD DETECTIONINTELLIGENT SEARCH

SMART COMMERCE

COGNITIVE COMMERCEPERSONALIZATION

SEGMENTATION

CONVERSATIONAL AGENTSNATURAL SEARCH PRICING INTELLIGENCE

TRACK

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.

Machine Learning Digital Commerce+

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.

Product RecommendationsUPSELL, CROSSELL & RELATED PRODUCTS

[Product Recommendations]

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.+

• Machine learning templates • Deploy ML engines as service • Easy to use without requiring tons of

background knowledge • Open Source

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.

SEARCHSOLR, ELASTICH SEARCH AND WHAT’S NEXT

30% of customers that visit a store will use

the search

SEARCH

50% higher conversion rate for search

compared to the rest of the site

w i k i p e d i a . c o m“Machine learning is a type of artificial

intelligence (AI) that provides computers with the ability to learn without being

explicitly programmed.+

SEARCH

Challenge: Search Accuracy

SEARCH

Whipper Snipper

SEARCH

•Whipper Snipper •Weed Trimmer •Weed Eater •Weed Wacker •Grass Trimmer

SEARCH

SEARCH + NLP

SEARCH

Making Search Understand Human

SEARCH

KLEVU Features:

SEARCH

• Self-learning • Query Filtering • Inflection understanding

SEARCH

What Machine Learning Wants

Machine Learning / AI Will NOT:

•Take over the human race•Kill all humans

COGNITIVE SECURITY

FRAUD DETECTION

PRICE INTELLIGENCE

ANTICIPATORY SHIPPING

CONTENT PERSONALIZATION

FRAUD DETECTION

ANTICIPATORY SHIPPING

PRICE INTELLIGENCE

COGNITIVE SECURITY

COGNITIVE SECURITY+DEMAC MEDIA

750 Million logs per month

40+ Servers across North America

COGNITIVE SECURITY

CONTENT PERSONALIZATION

PERSONALIZATON

PERSONALIZATON

THE PRODUCT CATALOG

SHOWING THE SAME INFORMATION TO EVERYONE IS A

MISSED OPPORTUNITY

PERSONALIZATON

PERSONALIZATON

CONVERSATION COMMERCE

TO

?????????

PERSONALIZATON

ONLINE APPAREL

30% average return rate

3% average conversion rate

PERSONALIZATON

PERSONALIZATON

SMARTER DIGITAL COMMERCE

PERSONALIZATON

SMARTER TOOLS FOR MERCHANTS

NEXT

NEXT STEPS

NEXT

Questions

QUESTIONS ?