VWT Increases It’s Power of Access TM

in the Digital Age

Table of Contents

2013 © Valerie Wilson Travel, Inc. Proprietary & Confidential

The Power of AccessTM in the Digital Age

Building the “Power of Access™” Insider Story. The Power of Access Insider Campaign

E-Newsletter Facebook Twitter Pinterest YouTube E-Introductions Blog

Insider in Real Time Travel Weekly's 10th Annual Reader's Choice Awards VWT’s Exclusive Morgans Hotel Group Panel Discussion Virtuoso’s Travel Week International Luxury Travel Market (ILTM) The 8th Annual Valerie Wilson Travel Cruise Fair VWT Client Travel Fest Consumer Events

The Power of AccessTM in the Digital Age

Advisory Boards

Our Insider Knowledge

The Power of AccessTM in the Digital Age

At Valerie Wilson Travel, we custom-build amazing, out-of-the-box luxury travel itineraries stemming from our founder and CEO, Valerie Ann Wilson’s lifelong accumulated travel experiences, connections and recommendations…

Our Insider Knowledge

The Power of AccessTM in the Digital Age

 In 2012, we launched the Power of Access™ Insider Campaign. For the first time in our 30+ year history we are openly sharing some of our highly-sought-after travel insights and expertise.

The Power of Access™…Insider Campaign

The Power of AccessTM in the Digital Age

Goals and Objectives of the Campaign

Support and showcase our industry partners & unique experiences

Highlight VWT’s insider ideas & tips to clients and social media followers

Enhance and encourage followers’ travel experiences

The Power of Access™ Insider Campaign

The Power of AccessTM in the Digital Age

E-Newsletter

VWT participates in the industry’s most prestigious and exclusive events and forums.

We share the highly-sought after knowledge and experiences with our The Power of Access™ Insider E-Newsletter.

Insider Campaign: E-Newsletter

The Power of AccessTM in the Digital Age

www.Facebook.com/ValerieWilsonTravel

Click here to see more campaign examples

Insider Campaign: On Facebook

The Power of AccessTM in the Digital Age

@VWT_Travel

Insider Campaign: On Twitter

The Power of AccessTM in the Digital Age

pinterest.com/VWTAccess/

Insider Campaign: On Pinterest

The Power of AccessTM in the Digital Age

www.youtube.com/user/VWTravel

Insider Campaign: On YouTube

The Power of AccessTM in the Digital Age

Insider Campaign: E-Introductions

Through our E-signatures, clients connect with us and can “E-Meet” Valerie herself who introduces VWT.

We also encourage clients and followers to meet Valerie, Jennifer and Kimberly through Page Tabs on our Facebook.

The Power of AccessTM in the Digital Age

real-time feedfrom the event

Insider Campaign: In Real Time

The Power of AccessTM in the Digital Age

Travel Weekly's 10th Annual Reader's

Choice Awards

real-time feedfrom the event

Insider Campaign: In Real Time

The Power of AccessTM in the Digital Age

VWT’s Exclusive Morgans Hotel Group

Panel Discussion

real-time feed from the event

Insider Campaign: In Real Time

The Power of AccessTM in the Digital Age

real-time feedfrom the event

VirtuosoTravel Week

Insider Campaign: In Real Time

The Power of AccessTM in the Digital Age

real-time feedfrom the event

International Luxury Travel Market

Insider Campaign: In Real Time

The Power of AccessTM in the Digital Age

The 8th Annual Valerie Wilson Travel Cruise Fair

Insider Campaign: In Real Time

The Power of AccessTM in the Digital Age

YouTube channel saw a 70% increase views

Our Pinterest page jumped over 3,000%

Our Twitter followers increased by over 240%

Facebook Fans DOUBLED in 2012. Generated new bookings based on our postings in our page.

The Power of Access™ in the Digital Age

Campaign Review

VWT’s commitment to social media is paramount. It is a major part of our making campaign. Our social media presence and this campaign are a true first for our niche inside the travel industry.