magento e-commerce solution
DESCRIPTION
Presentation from Magento during the "E-commerce Spring Camp 2011" at Kortrijk (BE) on March 16th, an organisation of Indie Group, professional Magento Partner.http://www.indiegroup.beTRANSCRIPT
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Michel GoossensVice President & General ManagerMagento Europe, Middle-East, [email protected]
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The Customer
The eCommerce Ecosystem
Magento at the Core of eCommerce
The Magento
Experience
Magento Enables Success
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Magento: Google Trends
“Magento” Googled more than “eCommerce”
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Magento: Facts & Figures
FASTEST GROWINGeCommerce Platform in the World
90K+ MERCHANT SITESGenerating More Than $25 bil
300K ACTIVE MEMBERSin the Community
45 Employees in 2007
to 230 TODAYRevenues Increased by
300% in 2010 *Compared to 2009
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The eCommerce Ecosystem
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Magento: Empowering the eCommerce Ecosystem
Amazing Products Innovation
Solution Partners
Industry PartnersCommunity
Developers and Enthusiasts
Merchants
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The Customer
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Every business is different – Every online store should be too
v
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Magento at the Coreof eCommerce
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The Magento Solution
The Magento Solution: Open-Source Platform
Core of eCommerce Menu
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Enabling Online Business
Manufacturing/ Suppliers/ERP System
Accounting & FinanceInventory/ Shipping Fulfillment
Web/ ContentDevelopment
Marketing Customer Service& Support
Product Development/Purchasing
Core of eCommerce Menu
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The Magento Solution: At the Core of eCommerce
Design • Development • Integration
225+ worldwideSolution partners
Hosting Environment
IndustryPartners
Core of eCommerce Menu
MagentoPlatform
Magento EnterpriseMagento Mobile
Magento Professional
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The Magento Experience
Magento Architecture
Magento Enterprise
Magento Mobile
Magento Go
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Software Development Lifecycle
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Community or Enterprise?
Community Project• Open source project
promoting shared innovation from the entire development community
• Test and experiment new capabilities
• Minimal testing• No updated documentation• Frequent releases (over 60
releases per year)• Support a very basic store
(revenue <$500K)• Not Enterprise production
level
Enterprise Edition (Product)
• Enterprise level product from architecture to deployment
• Certified payment Bridge PCI Compliant
• Requirements are derived from the entire industry, customers and solution partners
• Feature-rich platform supporting merchant growth
• Scheduled releases (3-4 per year) with software and usability-level testing
• Warranty, Indemnification and expert support
• Strong emphasis on scalability and performance, stability and reliability
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Magento Enterprise
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Product Catalog
Marketing Tools
Consumer Experience &
Design
Infrastructure& Back-end Integration
Performance, Security & Standards
Compliance
Experience Menu | Architecture
Magento Enterprise Features
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Marketing Tools
Magento Enterprise
• Upsell and Cross-sell Tools
Experience Menu | Architecture
Marketing tools that help turn browsers to buyers
• Promotions
• Product Suggestions
• Wish Lists and Gift Registries
• Consumer Generated Product Reviews and Ratings
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Marketing Tools
Magento Enterprise: Upsell and Cross-sell
Experience Menu | Architecture
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Product Catalog
Magento Enterprise
• Layered navigation and Solr Search
Experience Menu | Architecture
Managing the Product Catalog
• Content Management System• No technical knowledge necessary
• Personalized content based on user profiles
• Content staging with merge to the live site on-demand or scheduled
• Admin controls of publishing privileges
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Product Catalog
Magento Enterprise: Customization at Work
Experience Menu | Architecture
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Consumer Experience &
DesignMagento Enterprise
Experience Menu | Architecture
Build customer loyalty and increase repeat customers
• Loyalty/ Rewards Points Program
• Customer Segmentation to Provide for Targeted Marketing Campaigns, Both Onsite and Off
• Promotional Capabilities
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Consumer Experience
& DesignMagento Enterprise – Customer Loyalty Features at Work
Experience Menu | Architecture
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Infrastructure Magento Enterprise
Experience Menu | Architecture
• Back-office Integration and Infrastructure Support
• Admin Capabilities
• Track and Review Admin Actions
• User Friendly Admin Dashboard
• Integration with Third-party Applications
• ERP
• CRM
• Create Multiple Sites with One Enterprise Instance
• Reporting and Analytics
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Infrastructure Magento Enterprise
Experience Menu | Architecture
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Magento Enterprise
Experience Menu | Architecture
Performance/ Security
• Full Page Caching for All Users
• Caching of Content for Category, Product, and CMS Pages
• Solr Search
• PHP Accelerator
• PA-DSS Compliant
• Aids Merchants in Achieving PCI Compliance
• Strong Data Encryption
Performance Features Security / Compliance Features
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Performance/ Security
Magento Enterprise Success: Zenni Optical
Results: • Orders increased by 30%
• 4,000 to 5,000 orders/day
• 40,000 unique visitors/ day
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Magento Enterprise Showcase
Experience Menu
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Vivarte
• €2.6B in Revenues• Large French Fashion Conglomerate With 24 Brands• 2,255 stores in France, 709 in Europe• Chose Magento as eCommerce platform over Microsoft Commerce Server• Already on Magento: La Halle!, NAFNAF, La Halle Chaussures, minelli
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Adidas
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Swatch group
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TF1
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3M
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Magento Mobile
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Magento Enables Success
Training & Education
Magento Expert
Consulting Services
Your Partner in
eCommerce Success
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Your eCommerce Partnerfor Success