Nestle - Maggi

ILENDRA KUMAR VYAS

BACKGROUND

• Nestle- founded in 1866 by Henri Nestle in Vevey ,Switzerland

• Maggi noodles launched in Indian market in 1984.

• Market share for year 11-12

ILENDRA KUMAR VYAS

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PRODUCTMAGGI 2 MINUTES NOODLES

COMPANY ‘S NAME NESTLE INDIA LIMITED

USP CAN BE COOKED AND PREPARED IN 2 MINUTES

PROPOSED VALUE GOOD

FAB FEATURES APPLICATION BENEFITS

CONTAINS VITAMINS,MINERALS AND PROTEINS

INSTANT APETITE QUENCHER,ENERGY SAVER

TASTE,FLAVOR,PACKAGING,AVAILABILITY AT ARM LENGTH

ILENDRA KUMAR VYAS

ILENDRA KUMAR VYAS

TMS PROFILE

GEOGRAPHIC URBAN AND RURAL

DEMOGRAPHIC AGE:-ALL AGE GROUP

INCOME:-MIDDLE LEVEL AS WELL AS HIGH LEVEL INCOME PEOPLE

PSYCHOGRAPHIC TIME CONSCIOUS HEALTH CONSCIOUSPEOPLE WHO DO NOT KNOW HOW TO COOKTASTE CONSCIOUS

BEHAVIORAL REGULAR BUYERFREQUENT BUYEROCCASIONAL BUYER

ILENDRA KUMAR VYAS

VALUE PROPOSAL STATEMENT

MAGGI NOODLES HAVE ALWAYS BEEN A POPULAR BREAKFAST AND SNACKS ITEM ALL AROUND THE WORLD. IT IS EASILY AVAILABLE IN MARKET WITH VARIETY IN FLAVOURS AND ALSO RICH IN MANY REQUIRED VITAMINS, MINERALS AND PROTEIN. PRESENCE OF SUCH IMPORTANT CONSTITUENTS HAS MADE THE PRODUCTS A VERY HEALTHY OPTIONS FOR BEING REGULARLY USED BY ALMOST ALL AGE GROUPS.

ILENDRA KUMAR VYAS

TAGLINE & LOGO

JAB BHOOK KO HO JALDI MITANA

2 -MINUTES MAGGI NOODLE BANANA

ILENDRA KUMAR VYAS

JINGLE

RUTHE DOSTO KO HO MANANAYA NAYA DOST HO BANANATIME NA LAGANAYE HAI MAGGI KA JAMANADOSTO KO GHAR PE BULANAMAGGI KE SAATH THODA PYAR MILANA

ILENDRA KUMAR VYAS

ILENDRA KUMAR VYAS

ILENDRA KUMAR VYAS

ILENDRA KUMAR VYAS

ILENDRA KUMAR VYAS

ILENDRA KUMAR VYAS