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MAGGI OATS NOODLESNESTLE

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A BRIEF HISTORY

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OATS NOODLES

As compared to other noodles, oats noodles

provide a healthier option. It has higher

dietary fiber and higher protein as compared

to veg atta noodles and 2minutes noodles.The Company will be able to attract new

health conscious consumers to noodles who

prefer oats in the breakfast or looking for a

healthy snack. The product is priced at Rs.25, ~1.25x Maggi Veg Atta noodles and ~2.5x

Maggi 2minutes noodle. As a result, it is

expected to be margin accretive product.

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TARGET MARKET

Maggi is looking to position the new variant as a morning

option, a category dominated by oats, cornflakes and

muesli on the western-breakfast menu, said two executives

privy to the plan.

Everyone wants healthy food and they dont want to haveanything fattening, especially during breakfast time. Oats

is one of the staple meals in a diet, many people eat it in

breakfast. Thus Maggi in its own smart move has

introduced Maggi oats noodles.

The message is clear, the product is available for those whodont want Maggi noodles for health reasons. The alternate

is here Maggi oats noodles.

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MAGGI NOODLES

Maggi Oats noodles Veg Atta

noodles

2minutes

noodles

Content 40% oat flour,

37% wheatflour, corn flour,

Edible vegetable

oil, wheat

gluten, salt,

guar gum and

Masala

Tastemaker

84% Atta,

Edible vegetableoil, salt,

Mineral(Potessi

um Chloride),

guar gum and

and Masala

Tastemaker

Wheat flour,

Edible vegetableoil, salt, Wheat

Gluten,

Mineral(Calciu

m Carbonate),

Guar gum and

Masala

Tastemaker

Price (Rs.) 25 20 10

weight 73gm 80gm 70gm

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BCG MATRIX

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COMPETITOR

Growing popularity of oats

Oats as a healthier food option has become quite popular. The

Companies have launched variety of options including instant idli

mix, oatmeal cookies, and masala oats breakfast cereal. Currently,

oats has market size of Rs. 3 bn and it is growing at CAGR of 3540%.

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THANK YOU

VAISHNAVI

DAIA

PRAVEEN BABU

SINDHUJAVIJAY