maggi presentation
TRANSCRIPT
NAME: YUVRAJ D. BIRJE
Roll No. 124
MMM
Presentation
NESTLE MAGGI NOODLES
Introduction To Nestle 2-Minute Maggi Noodles
◉It's a brand of instant noodles made by Nestle India Limited.
◉It was found by the Nestle family based in Switzerland in the 19th century.
◉Nestle wanted to explore the potential for instant food among the Indian consumers.
◉It took several years and investment on part of Nestle to establish itself in India.
Introductory Stage
◉Introduction of Maggi noodles
◉Nestle launched Maggi in India in year 1982.
◉Varieties: Tomato, Masala, Curry, Chicken
◉No competition
◉Because of its first-mover advantage
◉High production costs
Initial Growth◉Promotional campaigns in schools
◉Advertising strategies : focus on young children
◉Increasing rates of sales
◉Initial healthy profits
◉Development costs are recovered
Entry of Competitor
◉ In early 1990's the demand for Maggi noodles started to fall due to launch of Top Ramen ,another instant noodle product
◉ Sales of Maggi starting to decline.
◉ Affecting the profits
◉ Production cost was not recovered.
Product Modification
➢ So in order to increase sales , NIL formulated the flavor of Maggi noodles which was not accepted by the consumers
➢ New product innovations according to the needs of customers : vegetable Atta noodles , Cuppa mania , Dal Atta noodles
➢ Different packaging : 50grms , 100grms packs
Segmentation To Differentiation
❖Classic Noodles - 5 to 10 yrs❖Veg. Atta Noodles - health conscious❖Rice Mania - teenagers❖Cuppa Mania - office goers
Improvements
◉People accepted the new flavors.
◉Sales of Maggi starting increased.
◉Increase in the profits
◉Production cost was recovered.
◉Now Nestle Maggi noodles enjoys a 90% market share in this segment .
Some Maggi Noodles Advertisements
THE END
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