MAGI2013

Recruitment Strategies Panel • Facebook - O

nline Classi" ed

s - Intern

al Referrals - P

and

ora - Television - Radio - Twitter - Newspaper - Local magazines - Pinterest - External referrals - Search engin

e m

arke

ting

- W

ebsi

te o

pti

miz

atio

n -

Pre

ss r

elea

ses

- Fly

ers -

Site Branding •

Case Study 1XYZ Research Site is awarded an Ulcerative Colitis study, the "rst of which their site has conducted.

#ey are a standalone research site who, from a GI standpont, has only conducted a few IBS-D/IBS-C studies, a diverticulitis study, a few GERD studies, and 1 Crohn's study in the past and are only working with a $2000 ad budget. #ey luckily contract with a local GI clinic, who will be performing procedures and are listed as Sub-I's on the study.

Although the protocol is very speci"c, the GI clinic indicates they have 4 patients in their sys-tem, who seem to meet criteria (whew!...right?). Wrong. Patient #1 is well controlled, patient #2 is also well controlled, patient #3 had moved out of the state recently, and patient #4 is not remotely interested in research and is also well-controlled. (Why are our doctors SO good at their jobs?!)

Great, now what?

Site XYZ has already started their standard recruitment process prior to even making these 4 phone calls. #is process starts with the following:

1) Creating recruitment materials -- Flyer, Site-to-Patient Email, Dr. to Pt. Letter, Online Classi"eds ad, Google Adwords and Facebook ads, and a Press Release. #is was all done once the Recruitment Manager, who didn't have much of an idea what UC was prior to the study, knew they would be conducting it. TIP 1 - Prepare for the WORST.

2) Database mining -- An obvious step. XYZ research ran a database search within their CTMS system to actively identify all subjects coded with UC, in the age and BMI range, and dropped them into the study roster. #e site-to-patient email is sent out as an initial introduction about the study. Hopefully your CTMS or EMR system is capable of something similar to this.

Prepare.

free marketing optionsBudgetary limitations on recruitment funds is an issue we all run into. Whether you have ad money or not, you could probably always use more!

#ere are a lot of free options though, such as:

: Facebook, Twitter, Instagram, Pinterest, LinkedIn (better for bus. dev.), and the list could go on forever.

: Craigslist, Backpage, Ebay Classi"eds, or whatever may be available in your area. #ey all (likely) have free sections and any chance you have to get your study in front of a subject for free should be taken.

go on forever.

: #ere's no reason you should ever not have a study posted to your website as soon as you have IRB approval for your ads. Even if most applicants may not quali-fy, it never hurts to keep ""lling that cup".

: Goes without saying, keeping your PI/Sub-I's informed and updated about enroll-ing studies is a must. #ey're your absolute best marketing options.

free marketing options

Paid Ad Option$When developing a paid ad, make sure you have "rst clearly de"ned your "perfect" patient.

Every advertising medium has their positives and their nega-tives, so consider wisely if you want to utilize that entire budget on a TV ad or if you want to spread it out among other sources.

Some of the mediums we've utilized in the past:

Other ideas?

Be Creative...especially w/ Limited Budget

An Adwords

campaign can go

pretty far on a thin

budget. Use their

paid ad campaign

to direct people to

your site for free!

An email marketing campaign can be one of the most e"ective ways to

reach your database on a consistent basis. Perhaps a monthly email

featuring your newly enrolling studies? Or one that speaks to the bene#ts

of research and links to your current study page?

Whatever it is, make it engaging. And keep "#lling that cup" of

subscribers.

Email Marketing

Opting In: How To Keep the Cup Full

Every opportunity which arises to collect someone's contact information (especially an email) should be taken. If you have the capacity to contact subjects and take a brief medical history to code for future studies, great, and if not they are on your email list for all your future email blasts.

The importance of a user-friendly website that works in conjunction

with your CTMS system should not be underestimated. Not only does

this help you accurately track referrals, but it can signi#cantly increase

e%ciencies as well as total amount of study applications.

Your website/CTMS should be recruiting even when you aren't.

Is my website working

in conjunction with my

CTMS system?

→IRB approved #yer

→

IRB approved press

release (informative

article - rich in keywords)

Individuals are directed to the study 5yer/appli-cation page or whichever page you decide you would like them to land on. Landing pages with higher quality scores help move your search above others, even if you pay less per click.

→

Track referral sources. Sponsors want to

know what works and so should you!

→Comment section to list other

med conditions can be a

huge time saver when phone

screening.

Dropped directly into CTMS system

Is my website mobile

friendly?

it should be. By 2016, 88% of all local ads will be mobile.

Which one do

you prefer?