MAGIC BUS—MEDIA COVERAGE FOR JULY 2012

The Magic Bus Facebook Cover during July: Founder-CEO relayed the Olympic Torch on July 23, through the London Borough of Sutton.

Magic Bus intern and American India Foundation (AIF) Clinton Fellow, Ryan Ballard was spotlighted for conducting a session with Community Youth Leaders of St Agrasen High School in Wagobanagar, Thane (Maharashtra, India). https://www.facebook.com/photo.php?fbid=10151016075947804&set=a.10150106724937804.279000.188833212803&type=1&relevant_count=1

Varli Culinary Awards partnered with us and had some great feedback to share.

Gulafsha Ansari, our wonder girl, was featured in Hindustan Times. http://www.hindustantimes.com/India-news/Mumbai/Dharavi-girl-s-football-project-gets-her-ticket-to-the-Olympics/Article1-885126.aspx

Soho House carried a feature on Magic Bus in their magazine. While the full magazine can be accessed on their website at http://www.sohohouse.com/system/house_magazines/21/index.htm, the full article is available on our blog. Read it at http://pilelo-ho.blogspot.in/2012/07/magic-bus-one-mans-quest-to-transform.html?spref=fb.

The Magic Bus blog turned a year old on July 13. We recorded 6000+ views in 12 months, and 39 posts. Check out the first post at http://pilelo-ho.blogspot.in/2011/07/just-boarded.html

COMMUNICATION, WEB AND SOCIAL MEDIA Direct link to our donor newsletter: http://issuu.com/magic-bus/docs/magic_buzz_-_launch_edition Here is an account of the social media analytics (July 1-31, 2012): 1) Facebook: 99 more people liked us during the period. We have 2065 fans on Facebook now. 2) Twitter: We hit the 500 followers mark on Twitter this month; we tweeted regularly. 3) LinkedIn: We earned 10 more followers on LinkedIn; our company page shared 12 updates in July. 4) Blog: We had 5 posts on the blog in July. Many people visited the blog, and we are currently standing at 6700+ page views. 5) YouTube: Our YouTube channel has 8415 video-views now. 6) Issuu: We now have a total of 1269 document views, and 41 profile views on Issuu. Links to earlier media reports: June 2012 | May 2012 | April 2012

We recorded some good response and mentions on our posts on Twitter.