MAGIC BUZZ Your quarterly update from the Magic Bus India Foundation

Hello!

For a long time, almost everyone we know have

been telling us, how come we don’t know all the

variety of work Magic Bus does? To that I bring

to you our first newsletter for our donors and

supporters.

This has been a particularly momentous period

in Magic Bus' life. With a vision of reaching a

million children by 2015, we have revisited our

vision and mission statements. We have re-

looked at the visual language we speak in. For

the first time, we have a tagline that captures

our goal: Taking a million from childhood to live-

lihood.

For 12 years now, Magic Bus has brought about

changes that are revolutionary in the lives of

the children we have worked with. After a dec-

ade of this work, the impact is for all to see—

enhanced educational attainments, better

health, and children who are aware of the choic-

es they have and using the opportunities in the

environment.

Nearly half of the children and young adults who

are part of Magic Bus are girls, resulting in tec-

tonic shifts in the way their families and com-

munities are viewing and treating them.

The newsletter will bring you glimpses from the

work we are doing. Work that would not have

been possible without your support and

belief in us.

It will be good to hear back from you.

Write to Rishi at rishi@magicbusindia.org

to tell us what you think and let us know

how we can better this newsletter.

Matthew Spacie

Founder and CEO, Magic Bus

matthew@magicbusindia.org

Know more about us at www.magicbus.org

Matthew shares

Summer Launch Issue, May 2012

Each week, we reach

214,942 children with

your support!

785058 more to go by 2015. Sponsor a child today to help us

Reach a million.

ABOUT US Magic Bus’ philosophy revolves around the

concept of mentoring. We foster young adults

to deliver our programme and to become role

models to the children with whom we work.

These community leaders are from the same

community as the children and serve as

agents of change.

We train these mentors to deliver the re-

searched, activity-based curricula we have

pioneered to bring about behavior change. A

large part of their work is to promote gender

equality, access to education and health ser-

vices, as well as developing a child's social

and emotional skills. All graduates of the Mag-

ic Bus programme are offered our employ-

ment course and connections to livelihoods.

BUZZ LINE P2-4 Introducing Magic Bus in Houston

Magic Bus at the ‘2012 is Great’ event

at British High Commission

Charity tournament in Germany

CPDO Alka Shesha wins Femina award

Magic Bus’ Kusum Mohapatra wins at

Dasra

IndiaAbility Foundation visit

Meet with Manchester United

Premier League’s Jez Weeks visit

What sport can do—Maidan Summit

Workshop on monitoring and evaluating

a sport for development programme

Programme P5 Magic Bus programme

launched in Mysore, Karnataka

Training for sports coaches

from 11 nations of Africa and

Afghanistan

Joining hands to work on sports

for development with the Gov-

ernment of Mizoram

Campaigns P6-7 #BeASport Campaign launched

The SC Mumbai Marathon 2012

COO Pratik Kumar accepts NDTV

Marks for Sports Award

Cycling4Change for Magic Bus

Gulafsha wins contest, going to

the London Olympics

Kick For Change with Magic Bus

Media P8 The World Bank Development

Marketplace blog article

Magic Bus in the NHRD Network

Journal

Magic Bus covered in L’Officiel

Harvard Magazine and other

media coverage

E-zine: Playing for Prosperity

Are you in Singapore on June 2? Join the Magic Bus Benefit. Write to us for details.

INTRODUCING MAGIC BUS IN HOUSTON On March 31, 2012, at the Hilton Westchase,

a launch reception was hosted by Amit and

Arpita Bhandari to introduce Magic Bus USA to

Houston. More than 130 people attended.

The keynote speakers were Founder-CEO Mat-

thew Spacie and Parvati Pujari, a 22 year-old

graduate completing a Bachelor's in Com-

merce from the University of Mumbai.

Parvati is one of our unique fundraisers, shar-

ing her personal story of struggle and her

triumphs with supporters to inspire them to

be part of Magic Bus. “Magic Bus makes it

possible for people to climb out of poverty, by

showing them that opportunities exist, even if

we live in areas the rest of the world looks

down upon as a slum,” she said.

Parvati’s personal testimony helped raise

more than $50000 at the event. The event

was also featured in the media.

Benefit Dinner in new york Magic Bus held its launch event in New York City, on April 3, 2012, at the Ju-

noon restaurant in Manhattan. A capacity crowd of more than 125 guests,

listened as Matthew Spacie and Parvati Pujari shared their experiences with

and took part in an auction of fine items ranging from autographed sports

items to luxurious hotel suite packages across the world.

Sponsors for the event were Junoon and the Taj Group, with Sahara One as a

media sponsor. Sahara One will air a half-hour segment across the US and UK

covering the event, complete with interviews with the Magic Bus team. An en-

ergized committee looks forward to another event in the NYC area soon.

Magic Bus at the ‘2012 is great’ event at british high commission, india 200 children from Magic Bus Delhi/NCR programme participated in a mini Olym-

pics event held at the British High Commission in New Delhi on April 17. Themed

as ‘2012 is Great’ (Britain), the event had an oath-taking ceremony, followed

by a display of formation representative of an opening ceremony, eventually

leading into actual games.

The children showed a great balance of agility, team spirit and respect for the

Games as they played various games generally used in Magic Bus sessions.

The audience comprising of media and British High Commission inmates thor-

oughly enjoyed the games, especially the King of the Ring and Sound Circle.

View all photos of the event.

BUZZ LINE

Photos: Matthew Spacie , Amit Bhandari, Parvati Pujari, Arpita Bhandari and

Rahul Brahmbhatt (L-R, left);

Autographed items by Sachin Tendulkar, Bipasha Basu, John Abraham up for

auction (above)

Summer Launch Issue, May 2012

Charity Tournament in Germany On January 16, 2012, a charity foot-

ball tournament was organised by

our corporate member SelectCamp

GmBh in Nufringen near Stuttgart,

Germany. 6 corporate teams took

part in the tournament, including

those from BMW and Magic Bus,

Munich.

SelectCamp pledged a donation of

20 EUR for every goal shot that

evening. The teams had a very

sporting evening, shooting 87 goals,

jointly fundraising 1740 EUR for

Magic Bus.

Magic Bus Germany looks forward to

initiate more tournaments like this

in different cities in Germany.

Know more about Magic Bus’ part-nership with SelectCamp GmBh.

Magic Bus’ Chief Programme development Officer Alka Shesha wins L’Oreal Paris Femina ‘Woman of the year’ 2012 award Alka Shesha, Founding Member and Chief

Programme Development Officer, Magic

Bus became a L’Oreal Paris Femina Wom-

an of the year after winning the prestig-

ious award in under the Education cate-

gory this year. The award was for the

Magic Bus curriculum developed over 12

years of action research in Mumbai.

The other nominations in the category

were Nita Ambani, Rohini Nilekani, In-

drani Medhi and Masarat Daud-Jamadar.

She lifted the award in a dazzling, star-

studded ceremony held in Mumbai.

A delighted Alka, popularly known as Alka

didi at Magic Bus, said, “This truly is an honour .”

In the picture: Alka on Femina’s Face-book page .

More about the award function in this Times of India article.

Magic Bus wins at DASRA FUNDRAISING PLAT-FORM Magic Bus was awarded INR 500,000 at the

Dasra Social Impact Cohort 6 held in March

this year.

Competing with 41 reputed and established

organisations from across India, Kusum Mo-

hapatra, Head of Programme, Maharashtra,

won the prize and received the trophy at the

Graduation Ceremony, with Magic Bus estab-

lishing its ability to create impacts, its model

for scaling up and its credibility as a strong

development NGO in India.

Indiability Foundation visits magic bus A team from Indiability visited Magic Bus

programmes in Thane. Magic Bus will

conduct a 1-year capacity building pro-

gramme in sport for development train-

ing, content and M&E for the Jodhpur-

based organization.

The training will be a part of Magic Bus

programmes conducted through the

Laureus Sport for Good Foundation—

Magic Bus has a year-long plan with the

organization.

Meet with Manchester united We had an opportunity of meeting soccer

legends Denis Irwin and Quinton Fortune

at a DHL-organized function in Mumbai.

This is the first time the club has toured

India with the trophy, and is part of a

global tour which will visit 27 Asian and

African destinations.

The legends shared on-field tips Magic

Bus children of Magic Bus and DHL team,

who were very excited to be there.

Thank you DHL, and Man-U!

Premier League Coach Jez Weeks at Magic Bus Jez Weeks from Premier League visited Magic Bus during February and inter-

acted with children from city-based schools across locations in Mumbai and

Pune. The children were thrilled to have him between them, and picked some

valuable tips from him.

The staff at Magic Bus Centre, too, hosted Weeks. And children from nearby

villages had a chance to interact with him.

We were delighted to have you with us, Jez!

Workshop on sport for development With the support of Prof Fred Coalter from

Sterling University, Magic Bus conducted a

three-day workshop during December 4-6,

2011 for Indian sport for development play-

ers. Participants from 4 organisations learned

about Monitoring and Evaluation frameworks,

and enhancing programme design and man-

agement through logic models.

Take-aways:

Participants created broad M&E frameworks

and logic models for their needs, and dis-

cussed ways of refining and implementing

them. Further, they requested that a more

elaborate second workshop with a section on

data management and analysis.

the Maidan Summit 2011 The second Maidan Summit, the annual international sport for development

meet, was held in partnership with the Australian Sports Commission, British

Council and University of Delhi during December 1-3, 2011 at New Delhi.

Over 600 participants from across the country came and discussed ways in

which sport could contribute to the larger domain of development. A magazine

and an online platform titled Maidan were launched to further advocacy and

lobbying around the cause.

Download a full Compendium of Proceedings and presentations

Check out photos and a brief video-report

Join the platform at Maidan.in.

Summer Launch Issue, May 2012

Training for sport coaches from 11 African nations Magic Bus conducted a 2-day sport for development training at Lakshmibai National

University of Physical Education (LNUPE), Gwalior, during March 13-14, 2012. The train-

ing, conducted by Magic Bus trainers Chirag Sakhare and Subhomoy Bhaduri, was part of

a community sports training programme for 45 sports volunteers from 11 countries of

Africa.

The whole event was run in conjunction with the Ministry of Youth Affairs and

Sports (MYAS) and the Ministry of External Affairs (MEA), under the Government of India's

flagship community sports scheme, the Panchayat Yuva Krida Aur Khel Abhiyan (PYKKA).

Magic Bus training was highly appreciated with valuable feedback. Many countries

showed interest in exchange programmes.

The participants also claimed that they have attended various sports programmes

across the globe but Magic Bus stands out in reducing the barrier to work in community.

Photos and blog post

A similar training was conducted in April for sport volunteers from Afghanistan.

Magic Bus initiated in mysore Magic Bus expanded to Mysore in Karna-

taka, India. The operations have already

started and 176 community youth lead-

ers are conducting sessions with 2467

children at the moment.

Four refresher trainings were conducted

for youth mentors in Mysore. A training

for the community youth leaders was

also conducted.

Programme

joining hands with THE government of mizoram Magic Bus signed a Memorandum of Under-

standing (MoU) with the Sports Council of the

Indian state of Mizoram.

Magic Bus Founder-CEO Matthew Spacie and

Secretary of Mizoram State Sports Council,

Lianzuala signed a three year contract. Magic

Bus would cover key areas like capacity build-

ing for community volunteers, teacher train-

ing, and sport for development training.

The two organisations will also jointly work for

furtherance of Panchayat Yuva Khel aur Krida

Abhiyan (PYKKA )along with other sport for

development concepts.

Thanks to your support, We’ve grown to 200,000+ children this year.

Total Outreach: 214,942

Maharashtra 36,258 Andhra Pradesh 88,022 Delhi 82,720 Karnataka 04,557 Small Clusters 03,385 Small Clusters projects are operational in

Keonjhar and Jajhpur (Orissa) and Hissar

Standard Chartered Mumbai Marathon 2012 Magic Bus participated in the SCMM

2012 with much enthusiasm this

year. Many known faces, sporting

enthusiasts and supporters like you

came forward to lend their support

for Magic Bus.

Bollywood star Tara Sharma was

one of the celebrities who ran the

marathon for Magic Bus, wearing us

on their hearts.

Thank you, and much love, Tara!

#BEAsport campaign launched Magic Bus and Sher Singh Clothing launched

#BeASport, a social media movement to bring

together Bollywood, Cricket and Fashion to

raise awareness and funds for Magic Bus.

The microsite (www.beasportcampaign.com)

pulls in feeds from a dedicated #BeASport

YouTube, Google+, Facebook and Twitter page.

The content includes an amazing music video

shot at our Centre at Karjat and ongoing

weekly Google+ Hangouts where celebrities

will interact with children from Magic Bus and

talk about their journeys.

The aim is to maximize traffic to the campaign

page through the outreach of various media

companies and one of India’s most famous

bloggers MissMalini – target is 10,00,000

views by July 1.

All the donations raised through this cam-

paign will be used for the implementation of

Magic Bus programs.

NDTV Marks for sports trophy Magic Bus was awarded the NDTV-Nirmal

Lifestyle ‘Spirit of Sports’ award under

the channel’s Marks for Sports campaign.

Pratik Kumar, Chief Operating Officer,

Magic Bus received a trophy from Milkha

Singh and Rahul Bose at a function held

at ITC Maurya Sheraton in New Delhi on

February 5, 2012.

The year-long nationwide NDTV campaign

aimed at creating a sporting environ-

ment in India, and was supported by

prominent people from Bollywood, sport

and media industries.

Read a post from our blog for details.

Here is a complete list of winners at the

function.

NDTV has featured Magic Bus previously through this film shot at a Delhi/NCR location.

How can you #beAsport? 1. Click on the two images

above, make them your cover

and profile photos, and share.

2. Watch the #BeASport movie

to help us raise money.

3. Buy Sher Singh merchandise

on the website.

Campaigns

Gulafsha wins online contest 15 year old Gulafsha Ansari, who joined

the Magic Bus programme at the age of 9,

is flying to London for the Olympics

Games 2012 to be held there in less than

3 months from now.

She won the Choose to Matter contest

organized by Julie Foudy Sports Leader-

ship Academy to become one of the four

Youth Ambassadors who will be present

at the games as McDonald’s Champions of Play for a week, meet the athletes and

even go for sightseeing in London.

This has come after a grueling fortnight

of elaborate online campaigning, when

entire Magic Bus universe—teams from

India, UK, Germany and USA, and support-

ers from every corner of the world—came

together to vote for Gulafsha and her

project, which aimed at creating avenues

for girls to come out and play.

Gulafsha, a star performer at Magic Bus,

and one of the girls who attended a spe-

cial soccer training with Julie Foudy in

USA last year, led the closest competition

with more than 1000 votes.

Read a Mid-Day article featuring Gulafsha and her London dreams.

Magic Bus and Julie Foudy Sports Leader-

ship Academy (JFSLA) launched another

campaign to send 10 more girls for an

international football training with Julie

Foudy this summer season.

To learn more and know how you can

support, write to us.

Cycling4change 4 cycling enthusiasts—Ranjul Goswami, Anil Uchil, Bertram Fonseca and Mallikarjun

Singh, supported by Rohan Jathanna—took over a monumental journey (pun intended)

from the Gateway of India in Mumbai to the India Gate in Delhi on their bicycles.

The ‘4 cyclists, 4 states, 4 change’ Cycling4Change campaign, which had these four men

from different walks of life—ranging from banking and finance to communication and

adventure sports—come together for a 1940 kilometres ride across Indian states of

Maharashtra, Gujarat, Rajasthan, Uttar Pradesh and finally Delhi/NCR.

The cyclists started their journey following a ceremonious flag-off in Mumbai, rode for a

grueling 21 days amidst ranges of weathers, people and cultures, and were received in a

mega event held at India Gate. During the journey, they told interesting tales of their

interactions through the Cycling4Change blog, and shared enthusiastically about the

work of the two organisations they were cycling for—Magic Bus and CanKids.

We are delighted to have such sporting enthusiasts come forward to support a cause.

Photos for flag-off and reception ceremonies, and more.

Kick for change The well-received campaign to form ‘the largest football team in the world’ converted the

entire city of Mumbai, Maharashtra into a virtual playground to help more than 17,000

children from the streets move towards a better life. Log on to the Kick For Change web-

site and kick the ball to cover 83,000 metres from Colaba to Virar.

See campaign photos.

successes

Spending some time on the Web & social media? connect with us. Web: MagicBus - MagicBusUK - MagicBusGermany - MagicBusUSA - MagicBusCentre - Maidan

Write to us: info@magicbusindia.org

Google Gmail - YouTube - Blogger - Blog

Facebook: Magic Bus India - Magic Bus UK - Magic Bus Germany - Magic Bus USA - Magic Bus Centre

Maidan - Maidan Summit

Twitter: Magic Bus India - Magic Bus UK - Magic Bus Germany - Magic Bus USA - Magic Bus Centre - Maidan

LinkedIn: Company page of Magic Bus - Group page of Magic Bus - Subgroup page of Maidan

SlideShare: Maidan

Issuu: Magic Bus

Magic Bus India Foundation Head Quarters

Room 5, 2nd Floor, A Wing, Todi Estate, Sun Mills Compound, Lower Parel, Mumbai, Maharashtra 400013 India

Call us at +91 22 43339393

National Programme Base

C2/105, Sector 36, NOIDA, Uttar Pradesh 201301 India

Call us at +91 120 4787400

Magic Bus Centre for Learning and Development (the Centre) at Karjat, Maharashtra

Village Aasrewadi at Post Chowk, Taluka Khalapur, District Raigad, Maharashtra 410206 India

Call us at +91 2192 325500

Find out a Magic Bus location near you.

We also have foreign offices in UK, Germany and USA.

YOUR FEEDBACK ON THIS ISSUE IS PRECIOUS. PLEASE LET US KNOW WHAT YOU THINK OF IT!

Media

Positive, and growing Thanks to some really good work, which was possible

because of your belief and continued support for us,

the mainstream media have talked about our work and

approach.

You can read all of them, plus our own publications, on

our Issuu channel.

If you were at the Mumbai Benefit Dinner in September

2011, check out the photo coverage in the L’Officiel

magazine. The coverage features more than 25 photo-

graphs.

Harvard Magazine & more

Media Coverage—April

Playing For Prosperity

Launch Issue of Maidan

NHRD Network Journal

Magic Bus, January 2012

L’Officiel India

Magic Bus Benefit

Magic Bus won the World Bank Development Marketplace award in

2004. Founder-CEO Matthew Spacie writes a blog, January this year.