Magic Jack Revolutionizing Long Distance Calling

Team Indigo

The ValueExcellent Value

Makes free phone calls

Allows customers to save money on monthly bills

Clear phone service

Alternative to long distance calls

Stay in touch with family and friends

Buyers Problems and Issues: Bad reception

Long distance calling

The Product

Internet-Based Phone Service

Connects to landline via USB

Free Long-Distance/Voice-mail

Competitive International Rate

Price: $40 yearly rate, $20 each year after

MagicJack vs Skype

The Customer

US and Canadian long distance telephone subscribers

Students away at college or overseas

SMBs with operations overseas

The Value Chain

MagicJackConsumer

MagicJack

Online Retailers

YMAX