Mobilizing the Customer Experience: The Power & Potential of Salesforce1

@magnet360

@smurphy_m360

@tjdupes

#iSeries

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S A L E S F O R C E E X P E R T I S E

/// Partner Since 2004/// 2,000+ Platform Projects

/// 95+ Certifications/// 8.9 Customer Satisfaction Score

INFLUENCER SERIES – SALESFORCE1

JANUARY 2014

AGENDA

• What is Salesforce1?• Salesforce1 Mobile capabilities• Customer Journey• What’s on the Roadmap?• What to do next?• Q & A • Networking Happy Hour

#iSeries @Magnet360 @smurphy_m360 @tjdupes

WHAT IS SALESFORCE1?

Q: WHAT IS SALESFORCE1?

"Salesforce1 was the big development revealed at salesforce.com's huge Dreamforce 2013 conference. But many left the conference wondering the same thing:

What exactly is Salesforce1?

A new mobile app? New sales, service, and marketing applications? A new set of application programming interfaces (APIs)? New development tools?”

- John R. Rymer, Forrester#iSeries @Magnet360 @smurphy_m360 @tjdupes

SALESFORCE1 – PLATFORM

Salesforce1 Platform APIs

Salesforce1 App

Salesforce1 Platform Services

Force.com Heroku1 ExactTarget Fuel

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SALESFORCE1 – WHAT’S NEW

ChatterMulti-

language

Translation Workbench

Email ServicesAnalytics

CloudDatabase

ScheemaBuilder Search

Visualforce1

MonitoringMulti-tenant Infrastructure

Apex

Data-levelSecurity

Workflows

Social APIs

Analytics APIs

Bulk APIsRest APIs Metadata APIs

Soap APIs

Private AppExchange

Custom Actions

Identity Mobile Notifications

Tooling APIs

Developer Mobile Packs

Mobile SDK Offline Support

Streaming APIs

Geolocation

ET 1:1 ET fuel

Heroku1

Heroku Add-Ons

Sharing Model

ET APIAPIs

Mobile Services

Core Services

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SALESFORCE1 MOBILE APP

EXPERIENCE SALESFORCE1 APP

AppExchange Apps

CRM

Custom Apps

All your past investments...

Feed First UI

Notifications Platform

Gelocation

…now in the future

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CUSTOM OBJECTS… NATIVE APP

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PUBLISHER ACTIONS

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DEMO – PUBLISHER ACTION

VISUALFORCE APPS

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DEMO – VISUALFORCE PAGE

CUSTOMER JOURNEY

CUSTOMER JOURNEY

Awareness

Active Evaluation

Onboard

Regular Use& Support

Engage& Grow

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CONNECTING CUSTOMER LIFECYCLE

• Customer Journey - Current/Future

• Map Journey to Technology/Data – Current/Future

• Iterate-to-business value

#iSeries @Magnet360 @smurphy_m360 @tjdupes

WHAT’S ON THE ROADMAP – SPRING ‘14

ROADMAP - COMMUNITIES

• Communities will be available in the Mobile browser app

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ROADMAP – CHATTER GROUPS

• Customize the group layouts and publisher actions

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ROADMAP – SOCIAL

• People in Common• Associate and view

Twitter profiles for Accounts, Contacts and Leads

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ROADMAP – CHARTS

• Embed report charts in record detail page

• Automatically filtered based on the object they are embedded in

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ROADMAP – SALESFORCEA

• SalesforceA – Administration on your Mobile

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WHAT TO DO NEXT

WHAT TO DO NEXT?

• Download Salesforce1 if you haven’t already• Start using the app, as-is, out of the box• Watch online videos, read the release notes• Engage your users and your teams• Find the gaps and prioritize enhancements• Create the roadmap to start your journey

– Start small and Iterate– Don’t boil the ocean

Download Salesforce1 App

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THANK YOU – Q & A

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