magnifying organic seo via infographics
Post on 11-Sep-2014
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DESCRIPTION
This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.TRANSCRIPT
Magnifying Organic SEO via Infographics
What is an Infographic?
Infographics or information graphics are graphic visual representations of information, data or knowledge.
These graphics present complex information quickly and clearly and make it interesting to the average individual.
Why Infographics?Lots of Visibility
Why Infographics?Loads of Social Signals
Why Infographics?Unique Backlinks That Are Natural
Characteristics of a Successful Graphic(We Need Your Help)
Awesome Concept
Specific Content Goals
TrafficLeads
Sales LinksTweets
Likes
+1s
Specific Content Goals
Before getting too far into the process, make sure you know what you/client/executive want to get out of the infographic.
Specific Content Goals
Examples:
15,000 page views65 new backlinks25 new leads100 Facebook shares
Excited Team
Amazing Design
Solid Promotion Plan
Just clicking “Publish” ain’t gonna do it for ya
Leverage Social Networks
Blogger Outreach
Results
Conclusion
Infographics are a powerful tool for link building and generating more visibility and interest online.
Conclusion
Need everyone’s buy in and participation to increase the chances of success.
Conclusion
Results will vary, not every graphic will be a winner and not every graphic will produce the same type of wins.
Winners Losers
Let’s Answer Some Questions