mahindra khiladi no. 1 integrated initiative using atl/btl
TRANSCRIPT
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MahindraKhiladi No. 1
Integrated Initiative using ATL/BTL
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Objective
Backing the Heroes of India by Shaping Future Olympic Players
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StrategyBring Together the 3 Three Key Stakeholders
M&M Tractors
Youth
Agriculture
Rural Sports– A Networking of
Youth & SportsFor Long Term Seeping
of Agriculture
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ApproachAn Initiative to Call out
the Sportsperson in Rural Youth
• Evoking the Sports spirit (Passion)
• Showing the Progressive Path (Passion & Living)
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Exposing the Young generation to the global peripheral
From Villages to Olympics
Mahindra Khiladi No.1
2010
2011
2012
Village level
District level
State level
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Integration of ATL & BTL Mediums
Building the Grandeur of the Initiative
for Amplified Impact
Print MediaAssociation with Sports Association - Nehru Yuva Kendra Sangathan
Association with Local Youth Bodies -
Swatantra Yuva Mandal
District Level Authorities RepresentationPre-Publicity
Mobile Miking
One on One InvitationVisibility Drives
Registration Counters
OOH Media
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ResultEmpowered
YouthRural Sports Development
M&M’s Bond with
the TG