mahindra mahindra - copy

7/28/2019 Mahindra Mahindra - Copy

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MAHINDRA & MAHINDRA GROUP


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INTRODUCTION

In 1945, two enterprising brothers named

J.C. Mahindra and K.C. Mahindra joined

forces with Guam Mohammed and started

Mahindra & Mohammed as a steelcompany in Mumbai.

Two years later, India won its independence,

Guam Mohammed left the company tobecome Pakistans first finance minister

Entered automotive manufacturing in 1947 tobring the iconic Willis Jeep in India.


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INTRODUCTION

Keshub Mahindra

- Former Chairman

Anand Mahindra Chairman

and Managing Director


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US $15.4 billion multinational group with

more than 144,000 employees in over 100

countries across the globe.

New global brand name Mahindra Rise


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CORE BUSINESS


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PASSENGER

SUV / MUV

Scorpio /bolero/ xylo.

COMMERCIAL

UTILTY VECHILE/TRUCKS

MAXI/GIO/ALFA

TWOWHELLER

DURO/ DURO-DZ

KINE

AUTOMOBILE

SECTOR


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AUTOMOBILE INDUSTRY

Emerging sector and has a potential to improve it.

The increasing GDP and economical resources have

boost up during the last decade which hasincreased purchasing power of the Indian peoples.

Indian Passenger Car Market Analysis, the

passenger car market, which constitutes around 78.5%

of passenger vehicle sales.


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KEY PLAYERS

1. TATA MOTORS

Market Share: Commercial Vehicles 63.94%,

Passenger Vehicles 16.45%.

Tata Indica, India's first fully indigenous passenger car.

Tata Ace, India's first indigenously developed mini-truck.

2. MARUTI SUZUKI INDIA.

A subsidiary of Suzuki Motor Corporation of Japan.

Market Share: Passenger Vehicles 46.07%. Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and

Sports Utility vehicle Grand Vitara.


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KEY PLAYERS

3. Hyundai Motor India

Hyundai Motor India Limited is a wholly owned subsidiary ofworlds fifth largest automobile company.

Market Share: Passenger Vehicles 14.15%.

number one exporter of passenger car of the country for the

sixth year in a row. i10, i20, Verna, Sonata, Accent etc.

4. Mahindra & Mahindra

Market Share: Commercial Vehicles 10.01%, PassengerVehicles 6.50%.

mainly engaged in the Multi Utility Vehicle and Tractors.

expanding its footprint in the overseas market with - XYLO


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Key Factors influencing Automobile

Industry

Consumer Sentiment Index

Domestic Goods Price Metal/ Iron and Steel

Import and Export Taxes (Duties) / MotorVehicle Tariffs

World Price Energy/ Crude Oil


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SWOT ANALYSIS


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CORPORATE STRATEGY

Federated structure enables each business to

chart its own success.

Economies of scope.

Economies of scale.

Add value to shareholders


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THANK YOU

mahindra mahindra - copy

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