mahindra suv 5
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mahindraTRANSCRIPT
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MAHINDRA & MAHINDRA
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FIRM ANALYSIS
• Mahindra & Mahindra Limited is the flagship company of the
Mahindra Group.
• They are us $14.4 billion multinational group based in
Mumbai, India, with more than 144,000 people in over 100
countries.
• The company was set up in 1945 in Ludhiana as Mahindra &
Mohammed by brothers K.C. Mahindra and J.C. Mahindra.
• Then it was named as Mahindra and Mahindra group
• The group is now headed by Mr. Anand Mahindra
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FIRM ANALYSIS
• They operate in the key industries that drive
economic growth, enjoying a leadership position
in utility vehicles, information technology, tractors,
and 2-3 vehicles.
• They have a growing presence in the automotive
industry, aerospace, aftermarket, components,
consulting services, defense, energy,
financial services, logistics, real estate, retail, and
two wheelers.
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CORE BUSINESS ACTIVITIES
• Automotive• Farm Equipment• Systech• Financial Services• Information Technology• Infrastructure Development• After-Market• Two-wheelers• Mahindra Partners Division• Specialty Services
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MAHINDRA & MAHINDRA (M&M)
• Mahindra & Mahindra (M&M) was first known for
assembly under licence of the iconic Willys Jeep in
India.
• At present M&M is India's largest SUV maker.
• Also rapidly growing from being a manufacturer
of army vehicles and tractors to an automobile
major with a growing global market.
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MAHINDRA & MAHINDRA (M&M)
• M&M has a global presence[ and its products are
exported to several countries.
• Its global subsidiaries include Mahindra Europe
based in Italy, Mahindra USA Inc., Mahindra
South Africa and Mahindra (China) Tractor Co. Ltd.
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SHARE OF REVENUE
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MARKET SHARE
• In Commercial vehicles-12%
• In Multi Utility Vehicles-57%
• In Personal Vehicles-7%
• In Tractors Section-34%
• In Two Wheelers-3%
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KEY COMPETITORS
• TATA SAFARI
• TATA SUMO GRANDE
• FORD ENDEAVOUR
• FORCE ONE SUV
• CHEVROLET TAVERA
• TOYOTA INNOVA
• HONDA-CRV
• CHEVROLET-CAPTIVA
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MAHINDRA LAUNCHES KORANDO AND REXTON FOR 2012
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REXTON
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PORTER’S FIVE FORCES ANALYSIS
• Degree Of Competition
• Threat Of Substitutes
• Barriers To Entry
• Buyer Power
• Supplier Power
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SWOT ANALYSIS
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STRENGTHS
• Over the years the company has emerged as one
of the top players in India in terms of number of
SUV’s sold.
• This gives a clear indication that the company's
market share is one of its biggest strengths.
• The company has established its brand name in
other countries of the world as well.
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STRENGTHS
• The company's ability to introduce new products in
the market and to generate sales from those new
products is a major strength.
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WEAKNESS
• Don't gives much importance to high end
vehicles.
• Have not introduced many vehicles in the
passenger car segment .
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OPPORTUNITIES
• The government has been trying to strengthen the
exports of automobile.
• Joint ventures in other countries allow TATA motors to easily enter into new market
• Take the advantage of their low cost car by entering into third world countries where people have low purchasing power
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THREATS
• The entry of foreign players in this segment could
pose a threat to the company as these foreign
players are technically more competitive than
Mahindra & Mahindra.
• Rising prices in the global economy.
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PEST ANALYSIS
Political• Taxation Policy• Government PolicySocial• Give good quality to their customers• Providing offers to its retailer and customers• Providing life style product• Change the customer attitudes and opinions
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Economy• Launch low cost car in rural areas• Launch economy related brand• Launch power full car in the market so customers
make good image in their mindTechnological• Provide new innovative product to their
customers• Provide the compete ting technology• Provide new technology to their worker
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BCG MATRIX
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BCG MATRIX
• Stars (XUV 500)
• Question marks(XYLO)
• Cash cows (Bolero)
• Dogs (Jeep)
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RESOURCES AND CAPABILITIES
• Skilled Human Resources
• High Tech Technology
• Strong Financial Support
• High Quality Leadership
• Providing Quality Products
• Timely Delivery
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RESOURCES LEADING COMPETITIVE ADVANTAGES
• Technology
• High Quality Products
• Customer Satisfaction
• Human Resources
• Empowering Rural India
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CORPORATE SOCIAL RESPONSIBILITY(CSR)
• Education
• Environment Initiatives
•Health & Disaster Relief
• Art & Culture
• Sports
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MARKETING STRATEGIES
• USP – ruggedness and performance.
• Products that redefined the market.
• Network of dealers, sales offices, service stations
etc.
• Strong market base in the urban and semi-urban
areas.
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BUSINESS STRATEGIES
• Restructuring of the company.
• E-business Initiatives
• Joint ventures.
• Foreign competition.
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HOW TO COMPETE?
• Better Technology.
• Global Partnerships.
• Improved Distribution
• Improved Networking
• CSR
• Cost Effectiveness