mahindra technology mahotsav category : using never before used media – innovative way of...
TRANSCRIPT
MahindraTechnology Mahotsav
Category : Using never before used media – Innovative way of Communication
• Increase Awareness about MAT’s IT Applications
• Build Unique IT-Enabled Communication Medium
Arjun MAT – Technologically Most Advanced
Multi-Application Tractor
ProductObjective
Tractor Owners
Tractor Drivers
Dealers
Sales men &Technicians
Tractor OwnersTractor DriversTechniciansDealers
Diverse TG
Build Common Platform for
both Internal & External Customers
Challenge – Addressing Diverse TG
Strategy – Innovative IT Based Hybrid Media
Self-Explanatory ApplicationDriving User
Inquisitiveness
Never Used live platform – “Digital Interactive Touch Screen Interface”Fusion of Multiple Unique IT Mediums
A M&M Farm Prosperity
Website
Mobile Media
TG ContactProgram Using Mobile Media
An IT Ambience Providing
Digital Access to each Individual
Approach
Trainer Explaining the
InterfaceTG Using the Interface
TG Using the Interface