mahindra&mahindra (marketing)

7/27/2019 Mahindra&Mahindra (MARKETING)

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A

PROJECT REPORT

On

Training undertaken at

Titled

A STUDY OF SALES PERFORMANCEMAHINDRA & MAHINDRA IN THE AUTOMOBILE

INDUSTRY AT JAIPUR

Submitted In the partial fulfillment of

Master of Business Administration

SUBMITTED TO SUBMITTED BY:

FMS- MAIET AJAY SINGHMBA III Sem.

.

MAHARISHI ARVINDINSTITUTE OF ENGINEERING & TECHNOLOGY

2012-13

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PREFACE

The curriculum of MBA is so designed that it besides providing theoretical

knowledge gives practical experience to the participants, with an

opportunity to deal with real life situation through field visitor or as research

project dissertation are enriched and well equipped to face the future

challenge and counting excise which are enriched and inseparable and

unavoidable in business.

The objective of research project is to impart the student with the practical

experience and an exposure of the corporate world. The student has to

complete research project under the professor of his institute and do a

project which he thinks would add to knowledge and he will learn about

how we work on market research of any particular topics.

I fortunately got an opportunity to do my research project on

A study of Sales Performance Mahindra & Mahindra in the

automobile Industry at Jaipur

(AJAY SINGH)

ACKNOWLEDGEMENT

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I was delighted to avail this opportunity to thanks all those who have

contributed in our efforts in the development of the project and making it a

success, which would have been a difficult, task otherwise.

I would like to express my gratitude to my who guided me throughout the

project work and special thanks for the care and concern shown by them.

I am highly thankful to Head of department of management

all M.B.A. faculty members.

In last but not a least, I am thankful to shopkeeper, smoker (student

employee, teacher) which provide a time for questionnaires.

AJAY SINGH

EXECUTIVE SUMMARY

Few groups can identify as closely with India's destiny and industrial

progress as the Mahindra Group. In fact, Mahindra is like a

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microcosm of India. Both were born around the same time, had the

same aspirations and both experienced the inevitable troughs and

crests in the journey towards their goals. And both continue to march

on the path to progress and global.

The birth of Mahindra & Mahindra began when K.C. Mahindra

visited the United States of America as Chairman of the India Supply

Mission. He met Barney Roos, inventor of the rugged 'general

purpose vehicle' or Jeep and had a flash of inspiration: wouldn't

vehicle that had proved its invincibility on the battlefields of World

War II be ideal for India's rugged terrain and its kutcha rural roads?

Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Ltd., is agraduate from Wharton, University of Pennsylvania, USA. After

joining the Company in 1947, he became the Chairman in 1963. Over

five decades, his continuous involvement has enabled the Mahindra

Group to reach where it is today. He is a well-known philanthropist

who redefined corporate governance by effectively channelising funds

into the social sector. He has contributed immensely to the cause of

building ethical corporations in India and is currently a part of

numerous prestigious organizations and committees.

He was also appointed by the Government of India to serve on a

number of Committees including the Sachar Commission on

Company Law & MRTP; Central Advisory Council of Industries etc.

Today, he is an icon, an inspiring business leader and a distinguished

corporate citizen that everyone looks up

CONTENTS

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TOPIC

1. EXECUTIVE SUMMARY

INTRODUCTION

2. HISTORY

3. THE COMPANY PROFILE

4. DISTRIBUTUTION NETWORK

5. RESEARCH METHODOLOGY

6. COLLECTION OF DATA

7. FINANCIAL DATA

8. OBJECTIVE OF THE STUDY9. CONCLUSION

10.SUGGESTION

11.HYPOTHERSIS

12.SCOPE OF THE STUDY

13.BIBLIOGRAPHY

INTRODUCTION

Mahindra group is one of the largest corporate groups of India. it is a US

$4.5 billion conglomerate with employee strength of over 40000.The group

has divers business interests such as automotive, farm equipments

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infrastructure information technology, hospitality, and financial services

mahindra group has global presence and it is ranked amongst forbes Top 200

list of The worlds Most reputable companies and in the top 10 list of most

requtable Indian companies.

The origins of Mahindra group can be traced back to October 2,1945

when Mahindra brothers J.C. Mahindra & K.C. Mahindra joined hands with

ghulam Mohammad, and Mahindra & mohammad was set up as a franchise

for assembling jeeps from willys, USA After indias independence in

1947 ,mahindra&mohammad changed its name to mahindra & mahindra.

ghulam mohammad migrated to Pakistan post partition and became the first

finance minister of Pakistan. since then, mahindra group has gone fromstrength and today it has evolved into a giant group.

BUSINESS INTERESTS OF MAHINDRA GROUP:-

Automotive sector :- Mahindra group is the market leader in utility vehicles

in India since inception. Mahindra also manufactures and markets utility

vehicles and light commercial vehicles, including three wheelers. some of

the famous automobile branch of Mahindra are

Scorpio and bolero :- recently, Mahindra joined hands with French

automobile major Renault to enter passenger car segment. it has launched a

car callrd Mahindra Renault Logan.

Farm equipment Sector: Mahindra is the largest producer of tractors in Indiaand is among the top five tractor brands in the world. It has its won state-of-

art plants in India, USA China and Australia, and a capacity to produce

1,50,000 tractors a year.

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TRADE & FINANCIAL SERVIES: -Mahindra Inertade limited and its

subsidiaries have specialized domain knowledge in imports and exprts of

commodities, domestic trading, marketing and distribution services.

Mahindra finance is one of the largest Non Banking Finance Companies in

India with and assedt base of about Rs. 5000 crores. Mahindra Insursnce

Brokers offer Life and Non-life Insurance plans to retail and corporate

customers. Mahindra Steel Service Centre is the first steel service centre in

the organized sector in India.

Infastructure Development:- Mahindra group has interests in real estate

special economic zones, hospitality industry, infrastructure development,

project engineering consultancy anddesign. Mahindra Holidays & Resorts is

the leader in the lifetime holiday market in India. Mahindra Gesco is fastest

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growing construction Company in India. Mahindra world City is developing

and promoting Indias first Integrated Business city. Mahindra Acres

Consulting consultancy organization.

Information Technology: - Mahindra Mahindra Group entered into IT

sector in 1986 when it formed a joint venture with British

telecommunincations plc. The company was called Mahindra-British

Telecom. The Company has recently changed its name to The Mahindra.

Tech Mahindra is a leading provider of telecommunication solution and

service industry world-wide. It is Indias 8th larges software exporter.

Speciality usinsses:- Mahindra group companies such as Mahindra

AshTech,Mahindra Defence, Spares Business Unit and Mahindra Logistics

are into Speciality Businesses mahindra ashTech undertakes turnkey

contract execution for ash slurry system and Traveling Water Sceens.

Mahindra Dfence Systems looks after the requirements of Indias defence

and security forces. Mahindra Logistics provide complete logistics solutions

to complex transportation needs of clients across the world.

MODELS OF MAHINDRA & MAHINDRA CARS

MODEL TYPE

Mahindra Boledro

Bolero SLX SUV

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Bolero SLE

Bolero DEZ

Bolero DI

Bolero PLUS

Mahindra Scorpio SUV

1. Scopio Pctrol

Turbo 2.6

Turbo 2.6 DX

Turbo 2.6 GLX

Turbo 2.6 SLX2. Scorpio Diesel

Turbo 2.6

Turbo 2.6 DX

Turbo 2.6 GLX

Turbo 2.6 SLX

3. Scorpio Turbo Diesel CRDe

Turbo 2.6

Turbo 2.6 DX

Turbo 2.6 GLX

Turbo 2.6 SLX

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GROUP OVERVIEW:-

The US $6.7 billion Mahindra Group is among the top 10 industrial housesin India. Mahindra is the market leader in multi-utility vehicles in India It

made a milestone entry into the passenger car segment with the Logan.

Mahindra & Mahindra is the only Indian company among the top tractor

brands in the world.

The Group has a leading presence in key sectors of the Indian economy,

including the financial services, trade, retail and logistics, automotive

components, after-market, information technology and infrastructure

development. Mahindra has recently made an entry in the two-wheeler

segment which will see the company emerge as a full-range player with a

presence in almost every segment of the automobile industry.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan

Quality Medal, the only tractor company worldwide to be bestowed this

honour. It also holds the distinction of being the only tractor company

worldwide to win the Deming Prize. The US based Reputation Institute

recently ranked Mahindra among the top 10 Indian companies in its Global200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI

checked rating for its first Sustainability Report for the year 2007-08.

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time. In addition, your company needs to fund its subsidiaries to meet their

growth plans.

To meet the above objectives, your company needs to borrow funds in the

form of long term loans from banks and other financial institutions. This is

in excess of Rs. 2500 crores, upto which the Board is empowered to borrow,

as per the resolution passed at the Annual General Meeting of the company

held on 21st August, 1997. I now seek your consent to pass a resolution to

enhance this borrowing limit to Rs. 6000 crores.

Your company has been the market leader in the Indian tractor industry for

more than two decades now. To further consolidate its leadership position,your company has recently acquired 43.3% stake in Punjab Tractors Limited

(PTL), the flagship company of the Swaraj Group of Industries.

PTL is also a strategic fit to your company, as it comes with its strength of

efficient design (strong R&D abilities) and the Brand Swaraj, which has a

reputation of being a reliable product. The Company would be in a unique

position to leverage upon these strengths coupled with other advantages such

as economies of scale, sourcing benefits and some amount of vendor

rationalization. To add to these, PTL has certain products in the above 50 HP

range which will significantly add to the portfolio strengths of the Company.

Your company has also acquired several companies over the past year. Your

company comprises of several subsidiaries that need substantial funds to

seize new opportunities, expand, and introduce new products and services,

besides continuing with its regular business plans. While some of these fund

requirements will be met by internal accruals/debt, they need your

Companys financial support to meet the balance requirements.

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Section 372A of the Companies Act, 1956 permits the Board of Directors to

invest, grant loans or give guarantees upto 60% of the companys paid up

capital and Reserves, or 100% of its Reserves. Your company is currently

authorized to invest, grant loans or give guarantees upto Rs. 2597 crores, of

which it has already utilized Rs. 1634 crores, as per the audited accounts for

the year ended March 31, 2006. However, your company may utilize more

than this limit mentioned in Section 372A to meet the financial requirements

of the subsidiaries mentioned in the notice, such that it will not exceed Rs.

1,500 crores. I seek your consent to pass a resolution authorizing the Board

of Directors to do so.

At a meeting held earlier this morning, your board has approved raising of

funds:

Upto US$ 300 million in the International Markets through issuance

of Equity Shares through Depositary Receipts and/or Foreign

Currency Convertible Bonds by way of an offering denominated in

Foreign Currencies to investors outside India ; and/or

Upto Rs.900 crores in the Domestic Market by issue of Shares and/or

other Securities under Chapter XIII-A of the SEBI DIP Guidelines,

2000 to Qualified Institutional Buyers in one or more tranches through

Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Ltd., is a

graduate from Wharton, University of Pennsylvania, USA. After joining the

Company in 1947, he became the Chairman in 1963. Over five decades, his

continuous involvement has enabled the Mahindra Group to reach where it is

today.

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He is a well-known philanthropist who redefined corporate governance by

effectively channelising funds into the social sector. He has contributed

immensely to the cause of building ethical corporations in India and is

currently a part of numerous prestigious organizations and committees. He

was also appointed by the Government of India to serve on a number of

Committees including the Sachar Commission on Company Law & MRTP;

Central Advisory Council of Industries etc. Today, he is an icon, an

inspiring business leader and a distinguished corporate citizen that everyone

looks up to.

Mr. Anand G. Mahindra, Vice Chairman and Managing Director of

Mahindra & Mahindra Ltd. one of Indias largest and most respectedbusiness houses - graduated from Harvard College, Cambridge,

Massachusetts, Magna cum Laude. In 1981 he secured an MBA degree from

the Harvard Business School, Boston, Massachusetts. He returned to India

that year and joined Mahindra Ugine Steel Company Ltd (MUSCO), the

countrys foremost producer of speciality steels, as Executive Assistant to

the Finance Director. In 1989 he was appointed President and Deputy

Managing Director of the company.

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Chairman, Governing Body, Centre for Research in Rural & Industrial

Development, Chandigarh

President Emeritus - Employers' Federation of India

President of the Governing Council - University of Pennsylvania

Institute for the Advanced Study of India, New Delhi

Hon. Fellow - All India Management Association, New Delhi

Positions held by Mr. Keshub Mahindra: A Timeline

1966-67 President of Bombay Chamber of Commerce & Industry

1969-70 President of ASSOCHAM

1991-92 President of Indo-American Society

1978-95 President of M.V.I.R.D.C. - World Trade Centre

1975-85 Chairman of Indian Institute of Management, Ahmedabad

1971-75 Chairman of Housing & Urban Development Corporation

Limited

1984-89 Member of the Foundation Board - International

Management Institute, Geneva

1986-96 Hon. Member, Business Advisory Council - International

Finance Corporation, Washington

1983-97 Member, International Council - Asia Society, New York

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1998-2005 Chairman, India Nominating Committee 'Single Nation

Programme', Eisenhower Exchange Fellowships, USA

Recipient of the following prestigious awards:

1987 Chevalier De La Legion D'honneur

1985 Companion - British Institute of Management

1972-82 Giants International Business Leadership Award

1980 NIF-Mody Enterprises Man of the Year Award

1983 Madras Management Association Business Leadership Award

1989 Business India - Businessman of the Year, India

1990 Honorary Fellowship of All India Management Association

1992 Rotary Award for Vocational Excellence

1992 Shiromani Award

1993 Vikas Jyoti Award for Outstanding Services, Contribution &

Achievements

1994 FIE Foundation - Rashtra Bhushan Award

1994 The Sir Jehangir Ghandy Medal for Industrial

Peace - XLRI, Jamshedpur

1996 Rotary Vocational Excellence Award in the field of Industry

1998 IMC Diamond Jubilee Endowment Trust Award19


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Chairman, Board of Trustees - Population First

Member, Governing Board - United Way of Mumbai

Member of the International Advisory Board of University of

Pennsylvania, Center for the Advanced Study of India, Philadelphia

Vice President - National Society for Clean Cities

Chairman and Founder Trustee - Bombay City Policy Research

Foundation

2007 Ernst & Young Entrepreneur of the Year Lifetime

Achievement Award.

2008 Society of Indian Automobile Manifacturers (SIAM) Award

for Lifetime Contribution to the Automotive Industry

Member, Governing Board - Bombay First

Chairman - Bombay First, Health & Environment Committee

Chairman & Trustee - K.C. Mahindra Education Trust

Hon. Member - Rotary Club of Bombay

Member of the Governing Body of HelpAge India from 2000-2004

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THE COMPANY PROFILE

CORPORATE GOVERNANCE:-

The goal of any system of governance is to achieve the best performance

within the overall context of the prevalent economic environment, so as to

secure maximum benefit for all the stakeholders. For this to be achieved,

governance cannot only be systems, processes and metrics. It also has to

integrate within itself the beliefs, values, culture and ethics of an

organisation, ultimately leading to the cornerstones of transparency andaccountability, which is what good governance is all about.

In the recent past, corporate India has been flooded with several prescriptive

principles of governance, the result of intense deliberations of eminent

commissions. Ironically, the corporate failures in developed countries

regulated by highly disciplined capital markets have only brought home the

stark reality that good governance can never be the result only of legislation.

It must have real commitment from the management.

Our shareholders are aware that the Mahindra Companies have been

associated with good governance even before corporates were faced with

legislation and a set of regulations. The Company has formally enunciated

its own governance practices

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DISTRIBUTION NETWORK MAHINDRA &

MAHINDRA

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Customers

Production Unit

Distributors

Retailers


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RESEARCH MATHODOLAGY

TYPE OF RESEARCH: - For the compilation of research project I have

used descriptive type of research. It helps to describe each and every thing

very well as its name shows. It takes samples very clearly. It is very suitable

according to my research project. It helps me in describing the market

structure, people attitudes etc. thorough experiment and surveys.

SAMPLING:- A sample is a finite part of a population phenomenon which

help in research. My sampling attempt on following bases-

SAMPLESIZE :- It takes large size sample for my study. It will depend on

various factors like Mahindra and Mahindra company, people attitude

competitors etc.

SAMPLING TECHNIQUE :-I have selected simple random sampling

technique. In this method and equal probability of selection is assigned toeach available unit of the population at the first and each subsequent draw.

By using this technique I can ask questions from people face to face. I have

collected the data survey or take decision on the basic public opinion.

SAMPLING AREA :-I have choosed to take Jaipur city for my research.

We believe the current economic slowdown and tight liquidity scenario will

continue adversely impacting the automobile industry for the rest of FY09

and most of FY10. Though interest rates are expected to decline in the

coming months, credit availability still remain tight as banks are hesitant to

provide loans in the current adverse macroeconomic environment.

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The global auto industry is witnessing a major slowdown because of the

downturn in the global economy and tight credit availability. The Indian

automotive industry has also been adversely affected by the prevailing

macroeconomic factors. As a result, the industry witnessed a 9.1% yoy fall

M&Ms total sales volume

declined 8.2% in October

2008

EQUITY RESEARCH November 25, 2008

in domestic passenger vehicle sales volume even during the festive month

of October.As the advanced countries fall into a recession and the emerging

economies slow down, we believe the prevailing adverse macroeconomic

conditions will continue to impact the automobile industry for the rest of

FY09 and most of FY10. Moreover, even though interest rates are expected

to decline in the coming months, credit availability will remain tight as

banks have become extremely cautious in their lending policies.

We expect Xylos launch (expected in late Q309) to boost M&Ms UV

sales volume and help limit the effect of the slowdown. Further, the demand

for tractors should get support from the farm loan waiver and the good

monsoon during the year. Thus, we believe the Company will be able to sell

290k300k units in FY09 and FY10. We also expect the margins to improve

in FY10 as the sharp fall in commodity prices on account of the slowdown

in the global economy will lead to lower raw material prices for M&M.

The slowdown in the global economy will also have an adverse affect on the

Companys major subsidiaries, such as Tech Mahindra, Mahindra Holidays& Resorts India Limited (MHRIL), and Mahindra & Mahindra Financial

Services Limited.

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under its coverage or to notify you in the event it terminates its coverage.

Neither Indiabulls Securities Limited nor any of its affiliates, associates,

directors or employees shall in any way be responsible for any loss or

damage that may arise to any person from any error in the information

contained in this report.

The analyst for this report certifies that all of the views expressed in this

report accurately reflect his or her personal views about the subject stock

and no part of his or her compensation was, is or will be, directly or

indirectly related to specific recommendations or views expressed in this

report. No part of this material may be duplicated in any form and/or

redistributed without Indiabulls Securities Limited prior written consent.The information given herein should be treated as only factor, while making

investment decision. The report does not provide individually tailor-made

investment advice. Indiabulls Securities Limited recommends that investors

independently evaluate particular investments and strategies, and encourages

investors to seek the advice of a financial adviser. Indiabulls Securities

Limited shall not be responsible for any transaction conducted based on the

information given in this report, which is in violation of rules and

regulations of National Stock Exchange or Bombay Stock Exchange.

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COLLECTION OF DATA

PRIMARY DATA :- With the help of simple random sampling techinique,

I have collected primary data form survey.

SECONDARY DATA :- In secondary data I have included secondary data

form various sources like internet, books, news paper, & magazines and

Experiments.

PRESENTATION OF DATA :-Presentation of data is very important in a

research. It means analysis the market situation and present it is a systematic

way. In market I collect the man data dor select them few then selected data

I will analysis that which is suitable according to my project and add it in

my project or other useless data I left. After the selecting of appropriate data

in this step I will present my data in systematic way and will present my all

calculations which will suitable to my study.

A SUCCESSION plan has been drafted in the $6.7-billion Mahindra &

Mahindra group. According to the plan, a professional manager will take

over the reins of the family-run group at some point in the future.

Patriarch Keshub Mahindra, 84, now heads the group as its non-executive

chairman. The day-to-day management is in the hands of his nephew, Anand

Mahindra, 54.

The change will not happen immediately. The Harvard educated Anand will

remain the vice-chairman and managing director for five to seven years

more.In five to seven years most current members of the group

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AUTO MAKERS REPORT ENCOURAGING GROWTH IN

APRIL

The automobile industry seems to be on the road to a recovery in fiscal

2009-10, with all carmakers except the Renault arm of Mahindra &

Mahindra posting a growth in sales in April when compared to the previous

year. Leading their respective segments were market leader Maruti Suzuki

and biggest two-wheeler maker Hero Honda, which both posted sizeable

sales growth.

Continuing to benefit from the government's stimulus packages announced

in December 2008 and January this year, Hyundai Motor, Honda Siel Cars,

Mahindra & Mahindra, TVS and India Yamaha Motor also saw a robust rise

in their sales in April. Maruti Suzuki India reported a 15.09 per cent increase

in sales in April at 71,748 vehicles against 62,336 units in the same month

last year. This is the fourth consecutive month that the company's sales

crossed the 70,000 units mark. Domestic sales grew by 8.93 per cent to

64,857 units against 59,539 units in April last year, while exports surged by

over two-fold to 6,891 units against 2,797 units last year. The country's

second largest carmaker, Hyundai Motor India, also saw its sales going

upwards by 10.9 per cent to 44,371 units against 40,000 units in the same

month last year. The domestic market accounted for 22,247 units while

exports totalled at 22,124 registering almost 20 per cent growth.

However, Maruti's total sales slipped from the peak of 77,955 units it

clocked in March; while Hyundai sold close to 4,000 additional units in

April when compared to March. The A2 segment of Maruti that comprises

the Alto, Wagon R, Zen, Swift and A-Star, saw a nine per cent rise in sales

to 46,817 units. Hyundai's A2 segment, comprising the i10, Santro, Getz and

i20, clocked 41,258 units. Maruti's A3 segment which includes the SX4 and

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DATA ANALYSIS & INTERPRETATION

Table No. 1 Satisfaction towards Mahindra Bolero

Source: Questionnaire

Figure:1

Interpretation 1:

The sample drawn on probability basis shows that 78% of the customers were satisfiedwith Bolero variant and only 22% were not satisfied with Bolero variant.

Observation:

Most of the respondents approached were satisfied with Bolero

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Satisfied Dissatisfied

78% 22%


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Table No: 3 Customer opinions towards fuel Marketing.


Figure: 3

27%

49%

17%

7%

Consumer Opinions toward FuelConsumption

More Satisfied

Satisfied

Not Satisfied & Dissatisfied

Dissatisfied

Interpretation 3: 100% of the respondents 49% of the respondents approached weresatisfied with the fuel consumption of the Bolero. Followed by 27% was extremelysatisfied, 17% are neutral and rest of the 7% is more dissatisfied with fuel consumption ofBolero.

Observation: As majority of the respondents are satisfied with the fuel consumption ofMahindra Bolero, the company should maintain the same standard and it is suggested tocome up with suitable measure to reduce the negative opinion among the consumer whoare of the opinion that the fuel consumption is a dissatisfying factor.

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Factor Percentage

Extremely Satisfied 27%

Satisfied 49%

Neutral 17%Dissatisfied 7%

Total 100%


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Table No: 6 Customer opinions toward space availability in Mahindra Bolero.


Figure: 6

27%

53%

17%

3%

Customer Opinions Toward SpaceAvailability

Extremely Satisfied

Satisfied

Neutral

Dissatisfied

Interpretation 6: The sample drawn on the probability basis shows that out of 100% ofrespondents 53% of the respondents approached were satisfied with the space availabilityof the Bolero. 27% were more satisfied, 17% of neither satisfied and dissatisfied and 3%

are dissatisfied with the space availability of the Bolero.Observation: As 80% of the respondents are happy with the space availability of theMahindra Bolero vehicle, it can be conducted that the company has undertaken properR&D in this aspect.The 20% of the respondents who have answered negatively may be comparing with thevehicle in the same category launched very recently.

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Factor Percentage

More Satisfied 27%

Satisfied 53%

Neither Satisfied & Dissatisfied 17%

Dissatisfied 3%

Total 100%


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Table No: 9 Customer perceptions about Bolero

Very Good Good Average Bad Very Bad

20% 47% 21% 12% -

Source: QuestionnaireFigure: 9

20%

47%

21%

12%

Customer Perception About Bolero

Very Good

Good

Average

Bad

Interpretation 9: The sample drawn on the probability basis shows that out of 100% ofrespondents 47% of the respondents gave Good response to Bolero. 20% gave Very Goodresponse, 21% gave Average response and 12% gave bad response to Bolero.Observation: As 67% of the respondents are satisfied that they are happy with Bolero, itsatisfies that the customer satisfaction levels are very high. If the company were toidentify the pitfalls in their product and undertake remedial measure, thus it will lead tomore good word of mouth publicity.

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Member of the Governing Body of HelpAge India from 2000-2004

Member of the Board of Governors of Bharat Shiksha Kosh from

2002-2005

PROBLEM FORMULATION:-

Change in consumers, financial situation, employment status, &

their life style.

Introduction of new brand and innovative strategy or innovative

products.

Dissatisfaction with

PROBLEM FORMULATION:-

Change in consumers, financial situation, employment status, &their life style.

Introduction of new brand and innovative strategy or innovativeproducts.

Dssatisfaction with current state of affairs &/or the product ofservice information of Mahindra company.

Competition in the market with other players.

New and advance technology

Sales and promotional activities are not sufficient according to

todays market.

Improvement in services after sale.

Cost problems.

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OBJECTIVE OF STUDY

Increase the company image.

Introduce the products of company with the people.

Generate need.

To find to potential.

To persuade customers about the utilities of these products for

them and provide right goods according their income level.

Make people familiar with companys products.

Introduce the cmpans services after sale.

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CONCLUSION :-

1. The whole analysis shows that there are only two companies

dominating. There is neckto-neck competition in between

these companies.

2. All the retailers are satisfied with the distribution network of

the Mahindra product.

3. Most of the retailers want glow signboard and chilling

equipments, which they are asking from long time.

4. In Mahindra segment and in lime segment is the main

competitors of Mahindra

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