maidenhead town partnership pitch
TRANSCRIPT
Maidenhead Town Partnership
“What’s it all about?”
Who and What…….
Maidenhead Town Partnership (MTP) aims to work with its partners to make Maidenhead an attractive and memorable destination for residents, businesses and visitors.
Members of MTP are committed to making Maidenhead the best it can be and working with the town manager and the council on initiatives to support the town.
Our objectives……..
• Creating a unique sense of place
• Supporting local businesses and attracting further investment in Maidenhead
• Creating an attractive public realm
• Creating a safe and welcoming environment
• Creating a sustainable and effective ‘Town Team’ in Maidenhead
What we do…………
Marketing & Branding for the town centre
Enjoy Maidenhead website launched in 2010. Part funded by RBWM and Irish Life (owners of the Nicholsons Shopping Centre). Maidenhead businesses are listed free of charge as well as local events. The Enjoy Maidenhead website received 65,000 hits in 2014 (over 5,000 per month)
Social Media
Over 3,000 Followers on Twitter Facebook Page 800 Facebook Group 1250
We use social media to promote events in the town, support local businesses and generally be positive about the town centre . We can offer training to independent businesses about social media, online marketing and online trading.
Targeted campaigns Example: Supporting local independent traders in Maidenhead as part of an Independent’s Day Campaign
• 12 independent businesses engaged in a National Campaign
• Full Page advert promoting independent businesses in the Maidenhead Advertiser
• Press release and photo call for independent businesses
• Support for businesses on getting onto social media
• Space on Maidenhead High Street to promote
Events & Markets
National recognition……
Training & Support
5 training sessions aimed at supporting independent businesses with input from national businesses. Customer Experience supported by Metro Bank, Social Media for business supported by Three, Visual Merchandising supported by The Retail Skills Academy and the new business forum chaired by Marks and Spencers.
Public Realm………
MTP works alongside the council to make Maidenhead an attractive destination……
The future of Maidenhead….
Maidenhead Town Partnership work alongside the Partnership for the Rejuvenation of Maidenhead (PRoM) to ensure the town has a prosperous future
How we pay for what we do!!
• Membership of the MTP Board – partners include The Maidenhead Advertiser, Nicholsons Shopping Centre, Maidenhead & District Chamber of Commerce, The Shanly Group, Housing Solutions, Thames Valley Police and RBWM.
• Income for market trading on the High Street – all income from pitch fees goes back into supporting the events & marketing of the town.
• Income from promotional space in the town i.e. Virgin Media trailer
• Grants and sponsorship – events require a lot of funding and we have to apply for grant funding and pitch to businesses for sponsorship to make sure events can go ahead.
Some of the things we fund in town…… • Events throughout the year – all our events are free of charge
to attend
• Press advertising throughout the year to promote the town and what’s going on
• Enjoy Maidenhead website & social media
• Marketing materials – posters, leaflets and flyers. Including regular door drops to households to promote the town.
• Hanging baskets for town centre businesses
• Targeted promotional campaigns to support local businesses including Independents Day and Christmas
• A town manager & part-time assistant to coordinate all the activities
Getting involved…..
If you are passionate about the town centre and want to get involved with the town partnership please get in touch……. Whether you are interested in being on the board, providing sponsorship for an event or offering time in kind we want to hear from you. Email: [email protected] or call 01628 796128