mail chimp (1)
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MailChimpvs.
Constant Contact
By: Wasem Addus
The Client:
Alan's Alan's is a popular Deli/Bakery/Confectionery, and a placeto enjoy fresh, locally sourced, and beautifully preparedmeals, breakfast and/or lunch, in a upscale yet informal
dining experience.
Client's Background
Located in 10 locations in the metro Atlanta area andprovides catering services
Considered one of the best bakery in Atlanta and areknown for their wedding cakes
Objectives with email marketing
Alan would use an email marketing service for:Marketing Specials of the day on the menu
Allowing customer to place an order
online
Reminding customers about catering
options for 10+ people for parties,
weddings, etc.
Sending special emails targeting brides
with offers for wine and cake tasting
parties
Inviting VIPs to “best customer events”
Offering to cater office Christmas parties,
summer picnics, etc.
Emailing List
It is necessary to have an email marketingservice that will reach out to every segment in atimely matter and be effective at the same time.
There will be segmentation done onbrides based on their wedding month, and
12 emails will be sent out per weddingcampaign.
A special reminder email would be sentout to those who have previously done
business with Alan's. These emails wouldbe used to remind customers of a specialdate or purchase so that they can choose
Alan's again. For instance, a birthday reminder to
remind the customer to choose Alan's fortheir birthday cake.
Alan's customer database isapproximately 200,000 people.
Emails will be sent out to the lunchcrowd twice weekly.
Features
MailChimp Constant Contact
Connect to your online store with ecommerce integration
Create targeted campaigns, automatehelpful product followups, and sendbackinstock messaging. Learn whatyour customers are purchasing, then
send them better email.Flexible design for brands of any sizePowerful automation for online sellersTarget customers based on behavior,preferences, and previous sales.
Monitor sales and website activity withrevenue reports, and inform your emailcontent with purchase data using Google
Analytics.
Easy customizable templatesCreate a personalized email once, andset it to send automatically for triggerslike birthdays or a customer milestone.Easily upload your email list from Excel,
Gmail, Outlook, and more.The email tracking tools tell you who'sopening, clicking, and sharing your
emails and social posts in real time, soyou can plan your next steps.
Get your message in front of morepeople by using the social integration
feature and posting it on social networks.
Email Template
Predesigned Templates
Easy to Use Interface
Social Media Intergration
Ability to Code Your Own Template
Mobile Device Obtimization
MailChimp Constant Contact
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NO
YES
Designing the email is very important and both services provide a simple and
easy to use interface; however, MailChimp does provide more templates to use
and allows you to code your own template, which is an advantage to those who
really want to fully customize their email.
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Customer Service
Phone
Chat
Webinar
Frequently AskedQuestions (FAQs)
MailChimp Constant Contact
PAID MEMBERS ONLY
NO
PAID MEMBERS ONLY
NO
YES
YES
YES
YES
YES
YES
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Reporting & Analytics
Both MailChimp and Constant Contact are bothintegrated with Google Analytics
MailChimp Constant ContactTracks ROI, conversion rate,revenue, and bounce rate.See where in the world yoursubscribers are located.
Shows how many emails weredelivered.
Shows how many people openedyour email.
Easy to read and graphs.
Tracks ROI, conversion rate,revenue, and bounce rate.
Contact growth report to see howmuch the user’s list has grown .
Track your mobile email open rate,and compare it to your audience’s
desktop opens.
Segmentation
MailChimp Constant Contact Can segment by date, engagementlevel, geography, product purchase.Allows you to send special productannouncement to anyone in the
database. Perfect for promotions orspecials for the day.
Segmenting specific customers intocategories helps Alan’s to segment theirbrides into categories based on their
wedding dates.Can even save the segments to use
again for other campaigns . You can even send to subscribers whohave purchased items from your store toannounce new products or updates.
Can segment email list by gender,location, purchase behavior, and emailfrequency, which allows you to choosehow frequent you want to send an email
to a segmented group.Allows you to create tags for specificindividuals so you can send more
personalized emails. Alan’s can incorporate these tags tosend special emails to VIP members.
Price
MailChimp Constant Contact
150,000200,000 subscribers andunlimited emails, $895.00/month
Conclusion
After extensive research, I believe that MailChimp isthe better option out of the emailing services. They
have a easy to use interface, which is perfect forbeginners. There are also many templates to choose
from to get your email the way you want it. There's alsoa variety of ways to segment your target audience
making it easier to get your message across.Additionally, MailChimp is a cheaper solution and can
still get the job done.