Mailing List Sale.The essential guide to getting the best deal!

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Considering purchasing a mailing list? Here is some vital information for you to consider. First, you must choose a market segment which is lucrative, but not very competitive. You must study your market and evaluate your competitors. Do your research when choosing a vendor for a mailing list sale.

Mailing List Sale

Data QualityA  mailing list sale is often used by list brokers to find new customers. But, beware that the lists may contain older data which has been sold hundreds of times before. Ask your sales representative specific questions about the list for sale. Specifically, ask if you have to purchase a minimum number of records to be eligible for the discount. Also, ask about a money back guarantee.

Questions to ask?How old is the data you are selling? If the information is more than six months old, consider another source.1

2 Has this data been phone-verified? Phone verified data is more reliable. This is crucial for direct mailing campaigns. The wrong information can cost you big bucks.

Want to find phone verified records?

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Beware of these pitfallsIf you are using an email campaign to reach new customers, you must comply with the Can Spam Act. Oftentimes, email addresses change, so make sure that the records have been verified and checked.

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2Always use a double opt-in list. If you don’t have a huge list Consider purchasing solo ads. They can be very effective if used properly

Find a reputable list broker

A mailing list sale is advertised often, so be careful when choosing a vendor. Look for a company with a proven track record and a money back guarantee. Get the agreement in writing and get at least 3-5 written quotes.

If possible, ask the list vendor for testimonials. Contact those customers and ask about the quality of the list they received.

CustomersSince the data can be purchased at a significant discount, you can use the list to find untapped verticals.

For example, if you have a product or service for restaurants, ask your list broker for a list that includes a specific type of restaurant that opened in your area in the last 3 months. The sales representative can be an excellent source to help you find new customers.

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Mailing List Sale Checklist

Target your list based on demographics

Look for phone verified records

Find a reputable list broker

Ask about the terms of the sale

Ask about delivery format

Finally, ask about the delivery time-frame and the method of delivery. Make sure that the data is in the Excel or CSV (comma-separated-values) format.http://mysalesgator.co.nf

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Following these proven tips and guidelines will help you get the best deal from your next mailing list sale!

… AND YOU’RE DONE!

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