mailpiece design with pricing in mind
DESCRIPTION
Mailpiece Design With Pricing in Mind. Agenda. Standardized addressing Machinable & Non-machinable Automation letters & automation flats NEW- Intelligent Mail Barcoding Evaluation tools Folded Self-mailers. The HEART. of any mailpiece is the delivery address. PRESORTED STANDARD - PowerPoint PPT PresentationTRANSCRIPT
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Mailpiece Design
With
Pricing in Mind
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Agenda
• Standardized addressing
• Machinable & Non-machinable
• Automation letters & automation flats
• NEW- Intelligent Mail Barcoding
• Evaluation tools
• Folded Self-mailers
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The HEART
of any mailpiece is
the delivery address
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1. NON-ADDRESS DATA #JAN00 000 CA#1508 LT 52
2. INFORMATION / ATTN MR J BROWN
3. RECIPIENT CENTRAL LIBRARY
4. DELIVERY ADDRESS 3915 E CHAIN BRIDGE RD
5. CITY, STATE, ZIP CODE FAIRFAX VA 22030-3999
PRESORTEDSTANDARD
U.S.POSTAGEPAID
VARTEC
Standardized Addressing Format.
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Postal Addressing Standards
PUB 28
Best resource
for comprehensive
addressing information
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Machinable Letters
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Machinable Letters
Maximum Weight
First-Class Mail = 3.3 ounces Standard Mail = 3.3 ounces
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Non-machinable Characteristics
MR JOHN CORREY111 MAIN STCITY, STATE ZIP CODE
Address along shorter dimension
Square
PRESORTEDFIRST CLASS
POSTAGE PAIDPERMIT NO. 23NORMAN, OK
Must be less than 1.3 but more than 2.5
Aspect Ratio
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AMY JONES4532 WEST DRIVESAN ANTONIO TX 78284-9623
Mailpieces over 4 ¼ inches high or 6 inches long
Must be at least .009 inchMust be at least .009 inch
Non-machinable Characteristics
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Non-machinable Characteristics
Pieces that contain odd-shaped contents
Pieces that are polywrapped, or have clasps, strings, or buttons
Pieces that are too rigid
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Folded Edge Perpendicular to Address?
MAILPIECE DESIGN ANALYST125 W SOUTH STINDIANAPOLIS IN 46206-9651
U.S. POSTAGE PAID
PERMIT xxx
City StateFOLD
MAILPIECE DESIGN ANALYST125 W SOUTH STINDIANAPOLIS IN 46206-9651
U.S. POSTAGE PAID
PERMIT xxx
City State
Bound Edge on the Top or on the Shorter Side
MAILPIECE DESIGN ANALYST125 W SOUTH STINDIANAPOLIS IN 46206-9651
MAILPIECE DESIGN ANALYST125 W SOUTH STINDIANAPOLIS IN 46206-9651
U.S. POSTAGE
PAID
PERMIT xxx
City State
U.S. POSTAGE
PAID
PERMIT xxx
City State
SPINE
SPINE
Non-machinable Characteristics
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What We Want to Avoid
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Top group shows condition of pieces when using existing requirements
– 60lb paper with one tab at top center
Bottom group shows condition of pieces when using revised requirements
– 70lb paper with two tabs at top
Will Revised Standards Make a Difference?
Existing vs. New Standards
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Basic Design Elements Dimension
– Height – 3.5” to 6” max
– Length – 5” to 10.5” max
Weight – up to 3oz
Paper basis weight - Book grade (Text, Offset)
– Basic Folded Self-Mailer design
– 70lb min for 1oz mailpiece; 80lb over 1oz up to 3oz
– Optional elements added
– basis weight ranges from 80lb to 120lb
– basis weight increases when piece weight is over 1oz
– Newsprint paper allowed on quarter-fold design only
– 55lb min newsprint paper which correlates to 60lb Book wgt
– 1.5 inch tabs required
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Quarter-Fold Design
These are only representative illustrations of potential designs.
Two folds perpendicular create a quarter-fold mailpiece
Folds must be at the lead and bottom edge
Single layer attachment or reply envelope allowed within
Paper basis wgt – 70lb min, 80lb if over 1oz.
Newsprint requires 55lb min which correlates to 60lb Book wgt
Reply Envelope inserted
within fold
Attachment
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Summary
Basic elements
Fold style / orientation
– Horizontal or vertical (oblong)
Panels are formed when sheet(s) of paper are folded
– Panel is final fold, bottom up to top on non-address side
– Number of host piece panels determined by design
– FSMs must have (2) panels min; qtr-fold (4) min
Flap (if used) is final fold used in closure of mailpiece
– External flap is final fold down from top on non-address side or from lead to trail edge
– Die-cut shape allowed
– must be sufficiently sealed to panel
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SummaryOptional creative elements
Interior attachments / loose enclosures
– Attachments secured to panel
– Enclosures in pocket or other style containment method
Die-cutout hole(s) - no through holes allowed
– Placement, size, shape and amount defined
Perforation elements: cut-to-tie vary by design / weight
– Pull-open strip, pop-out or pop-open panes
Exterior attachments based on current DMM standards
Recommendations only, not required
– Friction (less than 2.0kv), static (0.26-0.34), coating (vs raw paper)
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Flexibility
Automation letters must meet standards for:
Paper stockPrint contrastReflectance
Barcoding
Automation Letters
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Automation Flats
• Flexibility• Length• Thickness
• AFSM 100 Compatibility• Rectangular• Size standards
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Flexibility Test - part 1
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Flexibility Test - part 2
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Flexibility Test - part 2
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Quality Mailpiece Design
$aves Dollars and Makes $ense
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Mailpiece Design Analyst
Templates
Notice 3-A
Notice 67
Notice 124
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Publications
Pub 28 Pub 178
Postal AddressingStandards
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Eyepiece Reticle Template
Purpose:EvaluatesBarcodes
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PANTONE COLOR GUIDE
PANTONE
301U
13 parts PANTONE Process Blue 3 parts PANTONE Reflex Blue 1/2 parts PANTONE Black
5 parts PANTONE Rhod. Red 3 parts PANTONE Rubine Red 8 parts PANTONE Trans. White
PANTONE
225U
12 parts PANTONE Yellow 4 parts PANTONE Green
PANTONE
375U
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Scanner
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Barcodes
POSTNET Code
Intelligent Mail Barcode
Retired as of January 27, 2013
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Mailpiece Design with Pricing in Mind:• Save dollars by keeping current on rate
incentives for quality mailpiece design
• Save time through the advantages of automated processing
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Questions
Cindy Pease- Manager, BME
703-698-6380
Steven Booker – Business Alliances Manager
804-897-5759
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